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Voloom Hair Volumizing Iron

brand-locked demand (top 5 brands take 95% of clicks) — Voloom Hair Volumizing Iron doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48

Market size 66Growth 18Conversion 39Competition 14Returns 16Price range 74Avg price 87Brand share 11Review moat 34Quality gap 68
This niche Category average · 10,978 niches

Is Voloom Hair Volumizing Iron profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Voloom Hair Volumizing Iron is a $642K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 38/100.

Voloom Hair Volumizing Iron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 3.1% of searches end in a purchase.

$642K

revenue / yr

Units sold / yr10K
Search volume / yr-13.9%305K
Conversion rate3.1%
Avg price$67.85

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 14
Top-5 product click share83%
Open market5%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)4· 2 succeeded
Avg rating4.3★
Avg reviews3,120

Top Voloom Hair Volumizing Iron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

$0$96K$192K$289K$385K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • VOLOOM64%
  • Bed Head10%
  • Harmonize Beauty9%
  • CIVEYA7%
  • DSHOW5%
  • JINRI2%
  • Open — no brand owns it (1 brand, 2%)

Voloom Hair Volumizing Iron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume305KCVR3.1%Products10Brands7Top 5 Brands95%OOS Rate4.6%Rating4.3★Reviews3,120Avg BSR#46
10K6KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.1×

Top Voloom Hair Volumizing Iron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • voloom hair volumizing iron77K/yr
  • voloom47K/yr
  • hair volumizing iron21K/yr
  • voloom rootie hair volumizing iron13K/yr
  • valoom volume crimper rootie16K/yr
  • voloom rootie17K/yr
  • root crimper for volume12K/yr
  • volumizing hair iron9K/yr
  • valoom12K/yr
  • volume crimper10K/yr

What reviews say buyers love and hate about Voloom Hair Volumizing Iron

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Ease Of Use15%

Easy to use

Value For Money12%

Much cheaper

Hair Styling10%

Good styles

Heating8%

heats up quickly

Suitability Straight Hair7%

This works amazing for my very fine hair

What buyers complain about

68% of reviews
Value For Money14%

it was super expensive

Durability11%

Broke after 3 uses

Size-Overall8%

Too wide

Hair Related7%

My hair never holds volume—no matter what I try. sprays, powders, teasing

Heating7%

won't heat up

Voloom Hair Volumizing Iron return rate & reasons

Why buyers send it back, as a share of all return requests.

7.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Suitability Short Hair
14%
3Functionality-Overall
12%
4Advertised Vs Actual Product
9%
5Damage/Burn Hair
6%

Common Voloom Hair Volumizing Iron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Voloom Hair Volumizing Iron 38/100 on Amazon United States — Skip it. The niche generates $642K/yr across 10 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.
Search demand for Voloom Hair Volumizing Iron on Amazon United States peaks in Jan–Feb–Mar–Dec, where the busiest month runs 4.1× the quietest.