Is volo hair towel profitable to sell on Amazon United States?

The niche generates $152K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (42/100).

How competitive is the volo hair towel niche?

10 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in volo hair towel?

Top complaints mined from reviews: Size-Overall, Suitability Long Hair, Absorbency. The return rate is 1.7%.

When does demand for volo hair towel peak?

Demand peaks in Jan–Apr–May–Dec; the busiest month runs 7.4× the quietest.

What does it cost to enter the volo hair towel niche?

Listings span $12.04–$117.98; the average listing price is $38.34 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.

volo hair towel

Skip it

Soft demand (-30.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$38.34

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$12.04–$117.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,400.33

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$152K

$152K/yr · 162K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, volo hair towel is a $152K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Apr–May–Dec. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

volo hair towel market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $192K–$230K; units × avg price
Conversion rate: 2.5%
Avg BSR: #388
Page quality: 0%
Prime: 81%
Sponsored: 74%
Out of stock: 7.0%
Avg brand age: 45 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

VOLO45%
BYCOO13%
ROLSHOL13%
CROWN AFFAIR11%
Kitsch8%
YFONG7%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -30.5% search growth over the last 90 days.

Peak months: Jan, Apr, May, Dec · busiest ÷ quietest = 7.4×

Open Trend

Top volo hair towel search terms

crown affair hair towel83K/yr -36.4%2.1% conv.
volo hair towel28K/yr -16.1%4.5% conv.
crown affair towel16K/yr +1.0%1.8% conv.
volo hero hair towel9K/yr -15.5%4.7% conv.
volo7K/yr +3.7%0.9% conv.
hero hair towel8K/yr -25.7%3.6% conv.
kassatex hair towel5K/yr -78.7%0.9% conv.
volo towel3K/yr +7.8%2.8% conv.
crown affair the towel3K/yr -33.5%0.6% conv.

All search terms

Top volo hair towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BYCOO Large Microfiber Hair Towel Wrap for Women Anti Frizz Drying Towel Fast Dry Turban Wet Hair Long Thick Curly Super Absorbent Soft Towels - White

BYCOO$19.364.6★1,087 rev

VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Salt White

VOLO$44.584.7★1,382 rev

VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Luna Gray

VOLO$42.874.7★1,382 rev

ROLSHOL 2 Packs Large Microfiber Hair Towels for Women Super Absorbent & Quick Dry Hair Towel Wrap for Curly Hair Long & Short Hair- Anti-Frizz Hair Turbans for Wet Hair - 27.5*39.4

ROLSHOL$14.954.7★1,882 rev

Crown Affair The Air Dry Ritual 3-Piece Hair Care Set with Leave-In Conditioner (1.7 fl. oz) Texturizing Air Dry Mousse (5.1 fl. oz) and Microfiber Hair Towel

CROWN AFFAIR$101.244.5★8 rev

Newest

by launch date

VOLO Hero Hair Towel Tube - Absorbent Quick Dry Nanoweave - Pebble

VOLO$47.881,382 rev

8mo ago

VOLO Hero Hair Towel Tube - Super Absorbent Quick Dry Large Wrap - Latte

VOLO$47.801,382 rev

8mo ago

Crown Affair The Air Dry Ritual 3-Piece Hair Care Set with Leave-In Conditioner (1.7 fl. oz) Texturizing Air Dry Mousse (5.1 fl. oz) and Microfiber Hair Towel

CROWN AFFAIR$101.248 rev

9mo ago

ROLSHOL 2 Pack Microfiber Hair Towel Wrap for Women 32 x 11 Waffle Weave Hair Plopping Towel for Curly Long & Thick Hair Anti-Frizz Hair Turbans for Wet Hair (Pink Grey)

ROLSHOL$14.58160 rev

1y ago

VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Cielo Blue

VOLO$44.701,382 rev

1y ago

What buyers say about volo hair towel

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel12%

“Fabric is soft”

Moist/Dry11%

“Dries well,”

Absorbency10%

“Great absorbency”

Quality-Overall9%

“Well made exactly as described”

Size-Overall8%

“Fits well”

Ease Of Use7%

“Easy and convenient”

Comfort-Overall4%

“it feels comfortable while wearing it”

Hair Styling4%

“And this allows me to get some of the dampness out of my hair before I start to style it when I want to straighten it”

Value For Money3%

“Worth the purchase”

Thickness2%

“It works so much better than the thicker microfiber ones”

What buyers complain about

Size-Overall11%

“Large”

Suitability Long Hair8%

“Not great for longer hair”

Absorbency8%

“Not absorbent”

Thickness8%

“Towel is very thick”

Value For Money7%

“overpriced”

Material Quality4%

“My only concern was quality of the material varying”

Moist/Dry4%

“Doesn't dry your hair,real thin”

Color3%

“I wish it came in more colors/patterns”

Stretchability/Expandability/Elasticity3%

“No elastic band”

Smell2%

“probably traps water inside as it doesnt smell fresh after washing the towel itself”

Top return reasons

Size-Overall22%

Material Quality16%

Advertised Vs Actual Product9%

Value For Money7%

Color5%

Suitability Long Hair5%

Absorbency4%

Shape/Style3%

Quality-Overall3%

Functionality-Overall2%

Common questions

Is volo hair towel profitable to sell on Amazon United States?: The niche generates $152K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (42/100).
How competitive is the volo hair towel niche?: 10 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in volo hair towel?: Top complaints mined from reviews: Size-Overall, Suitability Long Hair, Absorbency. The return rate is 1.7%.
When does demand for volo hair towel peak?: Demand peaks in Jan–Apr–May–Dec; the busiest month runs 7.4× the quietest.
What does it cost to enter the volo hair towel niche?: Listings span $12.04–$117.98; the average listing price is $38.34 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.