Volo Hair Towel

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-30.5%

Conversion, latest week

2.5%

Market size, estimated

$152Ka year

Peak month

December7.4× the quietest month

Top search term

crown affair hair towel83K searches a year

Listings sell for $38.34 on average, from $12.04 to $117.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $38.34 that is $4K to $10K a year per listing.

Average price

$38.34inside the $15 to $100 sweet spot

Price range

$12.04–$117.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

1.7%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #388 within Hair Drying Towels. It carries 1,400 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

81%

Out of stock, average day

7.0%

Average rank

#388in Hair Drying Towels

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,400per listing

Listings tracked

27

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months