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Vitamin K Eye Cream

Fail

The top 5 products take 83% of clicks, so Vitamin K Eye Cream is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$102K/yr66K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
83%top-5 click share · 8 brands · 35 sellers

Flapen Score

Vitamin K Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Vitamin K Eye Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin K Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin K Eye Cream 66K times last year and spent an estimated $102K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
4.1%
Market size, estimated
$102Ka year
Peak month
January1.7× the quietest month
Top search term
isdin k-ox eyes24K searches a year

02 · Price

A sale here is worth $38.39.

Listings sell for $38.39 on average, from $10.11 to $100.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $38.39 that is $10K to $19K a year per listing.

Average price
$38.39inside the $15 to $100 sweet spot
Price range
$10.11–$100.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Eyes. It carries 6,258 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#325in Eyes
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,258per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Vitamin K Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

35

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Brand 166%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Vitamin K Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Vitamin K Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isdin k-ox eyes24K/yr
  • vitamin k eye cream14K/yr
  • isdin eye cream15K/yr
  • vitamin k eye cream for dark circles5K/yr
  • isdin contorno de ojos4K/yr
  • vitamin k cream for dark circles3K/yr
  • isdin k-ox eyes cream1K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin K Eye Cream

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Allergies”
1.0%of orders come back
“Skin Irritation”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin K Eye Cream questions

Answered from the same tracked data.