vitamin k eye cream
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.39avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$10.11–$100.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 66K searches
Review moat
Bad6,258avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vitamin k eye cream is a $102K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vitamin k eye cream market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $96K–$115K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
35
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
6%
- ISDIN66%
- VitaMedica8%
- Coera7%
- Beauty of Joseon6%
- Eucerin4%
- DS Dermasensa3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top vitamin k eye cream search terms
- isdin k-ox eyes24K/yr
- vitamin k eye cream14K/yr
- isdin eye cream15K/yr
- vitamin k eye cream for dark circles5K/yr
- isdin contorno de ojos4K/yr
- vitamin k cream for dark circles3K/yr
- isdin k-ox eyes cream1K/yr
Top vitamin k eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ISDIN Isdinceutics K-Ox Eyes - Rich Vitamin K Oxide Eye Cream for Dark Circles and Under-Eye Rejuvenation 0.5 OZ
ISDIN$95.784.4★2,049 rev
VitaMedica Arnica + Vitamin K Oxide Cream for Thin & Delicate Skin 3% Arnica Montana Face & Under-Eye Fragrance-Free 0.5 oz
VitaMedica$28.914.4★1,793 rev
Coera Vitamin K Cream 4 oz | Premium Formula for Bruises Spider Veins Dark Circles Broken Capillaries Eyes and Face | Paraben and SLS Free
Coera$10.114.3★3,286 rev
ISDIN Isdinceutics Vital Eyes - Night Eye Cream for Wrinkles Formulated with Melatonin Cooling Applicator Included
ISDIN$100.074.4★563 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★19,602 rev
Newest
by launch date
Eucerin Radiant Tone Eye Cream Dark Circle Corrector Eye Brightening Cream with Thiamidol and Hyaluronic Acid Helps Reduce the Look of Eye Puffiness 0.5 Oz Tube
Eucerin$30.20928 rev
ISDIN Isdinceutics Hyaluronic Eyes (0.17 Oz) | Cooling Eye Contour Gel with Hyaluronic Acid | Gel-sorbet Texture for a Refreshing Cooling Effect | Anti-fatigue Action
ISDIN$55.24214 rev
Minimalist Caffeine Eye Cream for Dark Circles Puffiness Bags Under Eyes Wrinkles & Fine Lines | With Vitamin K Oxide & Retinal | For Women & Men | 0.49 oz / 14 gm
Minimalist$11.99182 rev
DS Dermasensa K Super Eye Serum Anti-Dark Circle Brightening Vitamin K Formula (5 mL - Intro Kit (10 Tubes))
DS Dermasensa$15.6429 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.7319,602 rev
Trending
90-day click momentumDS Dermasensa K Super Eye Serum Anti-Dark Circle Brightening Vitamin K Formula (5 mL - Intro Kit (10 Tubes))
DS Dermasensa$15.644.6★
Eucerin Radiant Tone Eye Cream Dark Circle Corrector Eye Brightening Cream with Thiamidol and Hyaluronic Acid Helps Reduce the Look of Eye Puffiness 0.5 Oz Tube
Eucerin$30.204.4★
VitaMedica Arnica + Vitamin K Oxide Cream for Thin & Delicate Skin 3% Arnica Montana Face & Under-Eye Fragrance-Free 0.5 oz
VitaMedica$28.914.4★
ISDIN Isdinceutics K-Ox Eyes - Rich Vitamin K Oxide Eye Cream for Dark Circles and Under-Eye Rejuvenation 0.5 OZ
ISDIN$95.784.4★
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★
What buyers say about vitamin k eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good results”
“it is moisturizing”
“Very effective”
“worth the money”
“Smooth and Creamy”
“Absorbs well”
“No irritation”
“The serum feels really lightweight”
“Good for the skin”
“Works very well for dark spots under your eyes been using it for approximately a month or so great product”
What buyers complain about
“Skin Irritation”
“Not working for me as I expected”
“does not help with fine lines”
“Too expensive”
“Used product”
“Dried out my skin”
“Burned my skin”
“actually made wrinkles worse”
“Not for sensitive skin”
“Obnoxious smell”
Top return reasons
Common questions
- Is vitamin k eye cream profitable to sell on Amazon United States?
- The niche generates $102K/yr across 10 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the vitamin k eye cream niche?
- 8 brands and 35 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in vitamin k eye cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 1.0%.
- When does demand for vitamin k eye cream peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the vitamin k eye cream niche?
- Listings span $10.11–$100.07; the average listing price is $38.39 (sweet spot $15–$100). The average incumbent carries 6,258 reviews — the moat a new listing must climb.