Vitamin E Ointment
FailThe top 5 brands take 95% of clicks, so Vitamin E Ointment is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $54K/yr34K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 39 sellers
Flapen Score
Vitamin E Ointment against its category
The dotted line is the Beauty & Personal Care average. Past it, Vitamin E Ointment is stronger. Inside it, weaker.
Market
The Vitamin E Ointment market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Ointment 34K times last year and spent an estimated $54K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $54Ka year
- Peak month
- March2.8× the quietest month
- Top search term
- vitamin e ointment23K searches a year
02 · Price
A sale here is worth $14.08.
Listings sell for $14.08 on average, from $5.10 to $32.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $14.08 that is $4K to $7K a year per listing.
- Average price
- $14.08under the $15 to $100 sweet spot
- Price range
- $5.10–$32.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,471 within Creams. It carries 1,726 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,471in Creams
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,726per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Vitamin E Ointment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamin E Moisturizing Cream for Scars Fine Lines & Wrinkles
- Price
- $10.86
- Rating
- 4.7/5
- Reviews
- 2,152
- Age
- 19y ago

Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack
- Price
- $17.98
- Rating
- 4.7/5
- Reviews
- 2,152
- Age
- 10y ago

WINDMILL MARKETING Vitamin E Ointment 2 Ounce
- Price
- $8.54
- Rating
- 4.5/5
- Reviews
- 441
- Age
- 22y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
- Price
- $7.50
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

Advanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz
- Price
- $32.35
- Rating
- 4.4/5
- Reviews
- 2,880
- Age
- 13y ago
Trending
estimated 90-day click momentum
Advanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz
- Price
- $32.35
- Rating
- 4.4/5
- Reviews
- 2,880
- Age
- 13y ago

Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 6,803
- Age
- 15y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
- Price
- $7.50
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack
- Price
- $17.98
- Rating
- 4.7/5
- Reviews
- 2,152
- Age
- 10y ago

Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved
- Price
- $5.10
- Rating
- 4.8/5
- Reviews
- 414
- Age
- 1y ago
Newest
by launch date
Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved
- Price
- $5.10
- Rating
- 4.8/5
- Reviews
- 414
- Age
- 1y ago

Basic Brands - Vitamin E Ointment with Lavender - 2oz - Moisture Enhancing - 2-Pack
- Price
- $17.76
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 4y ago

Basic Brands Vitamin E Ointment Lavender 2 oz
- Price
- $10.08
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 5y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
- Price
- $7.50
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack
- Price
- $17.98
- Rating
- 4.7/5
- Reviews
- 2,152
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
39
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
2%
- Basic Organics60%
- Palmer's14%
- WINDMILL MARKETING ***12%
- MyNewGel6%
- NOW Foods2%
- Fruit of the Earth2%
- Open — no brand owns it (1 brand, 2%)
Demand
Vitamin E Ointment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.8×
Search terms
Top Vitamin E Ointment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e ointment23K/yr
- vitamin e ointment for scars5K/yr
- e ointment3K/yr
- vitamin e ointment for skin3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Ointment
We read the reviews and the return reasons for every product selling here.
“Smells heavily perfumed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Ointment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









