How competitive is the Vitamin E Ointment niche on Amazon United States?

7 brands and 39 sellers compete in Vitamin E Ointment on Amazon United States. The top 5 Vitamin E Ointment products take 82% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Vitamin E Ointment?

Vitamin E Ointment buyers on Amazon United States complain most about Smell, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Vitamin E Ointment niche?

Vitamin E Ointment sells for $14.08 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $5.10–$32.35. The average incumbent carries 1,726 reviews — the moat a new listing must climb.

Vitamin E Ointment

brand-locked demand (top 5 brands take 95% of clicks) — Vitamin E Ointment doesn't clear our bar today.

Flapen Score

Skip it

Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48

This niche Category average · 10,978 niches

Is Vitamin E Ointment profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vitamin E Ointment is a $54K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.

Vitamin E Ointment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 11.5% of searches end in a purchase.

$54K

revenue / yr

Units sold / yr5K

Search volume / yr-16.4%34K

Conversion rate11.5%

Avg price$14.08

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 39

Top-5 product click share82%

Open market5%

Avg brand age96 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Vitamin E Ointment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vitamin E Moisturizing Cream for Scars Fine Lines & Wrinkles

Price: $10.86
Rating: 4.7/5
Reviews: 2,152
Age: 19y ago

Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack

Price: $17.98
Rating: 4.7/5
Reviews: 2,152
Age: 10y ago

WINDMILL MARKETING Vitamin E Ointment 2 Ounce

Price: $8.54
Rating: 4.5/5
Reviews: 441
Age: 22y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce

Price: $7.50
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

Advanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz

Price: $32.35
Rating: 4.4/5
Reviews: 2,880
Age: 13y ago

Newest

by launch date

Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved

Price: $5.10
Rating: 4.8/5
Reviews: 414
Age: 1y ago

Basic Brands - Vitamin E Ointment with Lavender - 2oz - Moisture Enhancing - 2-Pack

Price: $17.76
Rating: 4.4/5
Reviews: 197
Age: 4y ago

Basic Brands Vitamin E Ointment Lavender 2 oz

Price: $10.08
Rating: 4.6/5
Reviews: 217
Age: 5y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce

Price: $7.50
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack

Price: $17.98
Rating: 4.7/5
Reviews: 2,152
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Basic Organics60%
Palmer's14%
WINDMILL MARKETING ***12%
MyNewGel6%
NOW Foods2%
Fruit of the Earth2%
Open — no brand owns it (1 brand, 2%)

Vitamin E Ointment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR11.5%Products11Brands7Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews1,726Avg BSR#1,471

Peak months: Feb, Mar · busiest ÷ quietest = 2.8×

Top Vitamin E Ointment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vitamin e ointment23K/yr -12.2%9.2% conv.
vitamin e ointment for scars5K/yr -19.3%9.4% conv.
e ointment3K/yr -13.0%15.2% conv.
vitamin e ointment for skin3K/yr -42.1%9.1% conv.

What reviews say buyers love and hate about Vitamin E Ointment

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Moist/Dry16%

“Good for dry skin”

Quality-Overall13%

“Very good cream”

Smell11%

“The scent is pleasing”

Soft Feel11%

“Goes on smooth”

Value For Money8%

“And its affordable”

What buyers complain about

59% of reviews

Smell20%

“Smells heavily perfumed”

Value For Money9%

“Waste of money”

Allergies7%

“I used to think it was an allergic reaction to certain foods”

Functionality-Overall5%

“Did not work”

Oily/Greasy5%

“A bit to greasy though”

Vitamin E Ointment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

23%

2Advertised Vs Actual Product

14%

3Functionality-Overall

4Size-Overall

5Value For Money

Common Vitamin E Ointment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin E Ointment 39/100 on Amazon United States — Skip it. The niche generates $54K/yr across 11 tracked products. Search demand moved -16.4% over the last 90 days.