vitamin e ointment
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Price range
Good$5.10–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,725.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 34K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin e ointment is a $54K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vitamin e ointment market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #1,471
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 96 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
39
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Basic Organics60%
- Palmer's14%
- WINDMILL MARKETING ***12%
- MyNewGel6%
- NOW Foods2%
- Fruit of the Earth2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.8×
Top vitamin e ointment search terms
- vitamin e ointment23K/yr
- vitamin e ointment for scars5K/yr
- e ointment3K/yr
- vitamin e ointment for skin3K/yr
Top vitamin e ointment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamin E Moisturizing Cream for Scars Fine Lines & Wrinkles
Basic Organics$10.864.7★2,152 rev
Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack
Basic Organics$17.984.7★2,152 rev
WINDMILL MARKETING Vitamin E Ointment 2 Ounce
WINDMILL MARKETING ***$8.544.5★441 rev
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★2,230 rev
Advanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz
MyNewGel$32.354.4★2,880 rev
Newest
by launch date
Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved
Palmer's$5.10414 rev
Basic Brands - Vitamin E Ointment with Lavender - 2oz - Moisture Enhancing - 2-Pack
Basic Brands$17.76197 rev
Basic Brands Vitamin E Ointment Lavender 2 oz
Basic Organics$10.08217 rev
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.502,230 rev
Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack
Basic Organics$17.982,152 rev
Trending
90-day click momentumAdvanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz
MyNewGel$32.354.4★
Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
Fruit of the Earth$8.284.7★
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★
Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack
Basic Organics$17.984.7★
Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved
Palmer's$5.104.8★
What buyers say about vitamin e ointment
What buyers praise and complain about, mined from review topics.What buyers love
“Good for dry skin”
“Very good cream”
“The scent is pleasing”
“Goes on smooth”
“And its affordable”
“Very helpful and effective”
“beneficial things to help your skin from dryness”
“smooth out well on your skin”
“Absorbs well”
“Winter Moisture Wonders”
What buyers complain about
“Smells heavily perfumed”
“Waste of money”
“I used to think it was an allergic reaction to certain foods”
“Did not work”
“A bit to greasy though”
“Used to be much larger”
“Sticky and smells”
“Kick winter dry skin off your worry list”
“Picture incorrect”
“It comes out thick”
Top return reasons
Common questions
- Is vitamin e ointment profitable to sell on Amazon United States?
- The niche generates $54K/yr across 11 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the vitamin e ointment niche?
- 7 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vitamin e ointment?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.4%.
- When does demand for vitamin e ointment peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.8× the quietest.
- What does it cost to enter the vitamin e ointment niche?
- Listings span $5.10–$32.35; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 1,726 reviews — the moat a new listing must climb.