vitamin e oil for scars
Worth a lookShows searches that convert (15.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$8.89–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$805K$805K/yr · 360K searches
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,245.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vitamin e oil for scars is a $805K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vitamin e oil for scars market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $736K–$883K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.5%
- Avg brand age
- 78 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
39
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
29%
- Seven Minerals23%
- ATOANY12%
- flasture9%
- Bio-Oil9%
- PURA D'OR9%
- RejuveNaturals8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top vitamin e oil for scars search terms
- vitamin e oil for scars259K/yr
- vitamin e for scars29K/yr
- vitamin e oil for skin scar16K/yr
- vitamin e oil for scars after surgery13K/yr
- vitamin e for scars after surgery8K/yr
- pure vitamin e oil for scars6K/yr
- pura dor vitamin e oil6K/yr
- pureador vitamin e oil9K/yr
- vitamin e scar oil4K/yr
- vitamin e scar4K/yr
Top vitamin e oil for scars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
Seven Minerals$10.484.6★3,553 rev
ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
ATOANY$8.894.7★1,409 rev
flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz
flasture$8.974.7★483 rev
Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz
Bio-Oil$10.264.6★179,304 rev
PURA DOR 4 Oz Organic Vitamin E Oil 70 000 IU USDA Certified Ayurvedic Skin Care Face Body w/Argan Jojoba Rosehip Apricot Almond & Avocado Lightweight Moisturizer for Soft Smooth Skin
PURA D'OR$13.934.7★15,193 rev
Newest
by launch date
HJFRONGF Vitamin E Oil Vitamin E Oil for Skin Face Scars Body Moisturizing Dry Skin 2Oz
HJFRONGF$9.1643 rev
FLOWHYET 5 FL oz Organic Vitamin E Oil for Scars with Sea Buckthorn Oil
FLOWHYET$9.5238 rev
Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.
Mederma$19.67269 rev
ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
ATOANY$8.891,409 rev
flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz
flasture$8.97483 rev
Trending
90-day click momentumHJFRONGF Vitamin E Oil Vitamin E Oil for Skin Face Scars Body Moisturizing Dry Skin 2Oz
HJFRONGF$9.164.9★
FLOWHYET 5 FL oz Organic Vitamin E Oil for Scars with Sea Buckthorn Oil
FLOWHYET$9.524.6★
Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.
Mederma$19.674.5★
flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz
flasture$8.974.7★
Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz
Majestic Pure$14.834.6★
What buyers say about vitamin e oil for scars
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the oil seems great”
“The scent is light”
“Very moisturizing”
“Good for price”
“Great for sensitive skin”
“soft skin”
“Works Well”
“absorbs well”
“accurate description”
“absorbs really well without leaving a greasy feeling”
What buyers complain about
“Fishy smell”
“thick like honey”
“make your skin oily”
“sticky”
“OF COURSE I GET THE ONE THAT THE PUMP DOESN'T WORK”
“Allergic Reaction”
“Too small tube”
“Overpriced”
“But this is not 100 percent vit e its very watery”
“I have dry skin”
Top return reasons
Common questions
- Is vitamin e oil for scars profitable to sell on Amazon United States?
- The niche generates $805K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the vitamin e oil for scars niche?
- 16 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in vitamin e oil for scars?
- Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.6%.
- When does demand for vitamin e oil for scars peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the vitamin e oil for scars niche?
- Listings span $8.89–$32.35; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 16,246 reviews — the moat a new listing must climb.