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Vitamin E Oil for Scars

Maybe

Buyers convert on 15.2% of searches. But the average product has 16,246 reviews to catch up to, so Vitamin E Oil for Scars is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$805K/yr360K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
62%top-5 click share · 16 brands · 39 sellers

Flapen Score

Vitamin E Oil for Scars against its category

The dotted line is the Beauty & Personal Care average. Past it, Vitamin E Oil for Scars is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E Oil for Scars market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin E Oil for Scars 360K times last year and spent an estimated $805K. The top 5 brands take 62% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $805K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
15.2%
Market size, estimated
$805Ka year
Peak month
July1.2× the quietest month
Top search term
vitamin e oil for scars259K searches a year

02 · Price

A sale here is worth $14.71.

Listings sell for $14.71 on average, from $8.89 to $32.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $14.71 that is $37K to $44K a year per listing.

Average price
$14.71under the $15 to $100 sweet spot
Price range
$8.89–$32.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$37K–$44K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #136 within Oils. It carries 16,246 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#136in Oils
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
16,246per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Vitamin E Oil for Scars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

39

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

29%

  • Brand 123%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Vitamin E Oil for Scars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Vitamin E Oil for Scars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin e oil for scars259K/yr
  • vitamin e for scars29K/yr
  • vitamin e oil for skin scar16K/yr
  • vitamin e oil for scars after surgery13K/yr
  • vitamin e for scars after surgery8K/yr
  • pure vitamin e oil for scars6K/yr
  • pura dor vitamin e oil6K/yr
  • pureador vitamin e oil9K/yr
  • vitamin e scar oil4K/yr
  • vitamin e scar4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E Oil for Scars

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Smell”
0.6%of orders come back
“Fishy smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin E Oil for Scars questions

Answered from the same tracked data.