Vitamin E Oil for Nails

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

15.8%

Market size, estimated

$88Ka year

Peak month

February2.2× the quietest month

Top search term

sally hansen cuticle oil30K searches a year

Listings sell for $6.95 on average, from $5.02 to $8.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $6.95 that is $10K to $14K a year per listing.

Average price

$6.95under the $15 to $100 sweet spot

Price range

$5.02–$8.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,500–2,000

Revenue per listing a year

$10K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Nail Care. It carries 22,441 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Nail Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

22,441per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months