Is vitamin e oil bulk profitable to sell on Amazon United States?

The niche generates $74K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (47/100).

How competitive is the vitamin e oil bulk niche?

12 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in vitamin e oil bulk?

Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.4%.

What does it cost to enter the vitamin e oil bulk niche?

Listings span $10.08–$141.96; the average listing price is $36.69 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.

vitamin e oil bulk

Skip it

A small market ($74K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.69

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$10.08–$141.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,913.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$74K

$74K/yr · 30K searches

According to Flapen's Amazon United States niche tracking, vitamin e oil bulk is a $74K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

vitamin e oil bulk market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 6.7%
Avg BSR: #220
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 6.1%
Avg brand age: 93 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

20%

BulkSupplements34%
Yoken18%
cocojojo10%
ANIMED7%
Talsen Chemicals6%
Micro Ingredients6%

Top vitamin e oil bulk search terms

vitamin e oil bulk12K/yr -3.7%3.6% conv.
vitamin e powder10K/yr -19.3%5.7% conv.
bulk vitamin e oil2K/yr +15.1%3.6% conv.
vitamin e bulk2K/yr -11.7%6.3% conv.
bulk supplements vitamin e3K/yr -10.8%7.9% conv.

All search terms

Top vitamin e oil bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BulkSupplements.com Vitamin E 400 IU Powder - as D-Alpha Tocopherol Nutritional Supplements - Gluten Free 500mg per Serving 100g (3.5 oz) (Pack of 1)

BulkSupplements$18.304.6★597 rev

Yoken Vitamin E Oil for Skin 16 Oz Body Bath DIY oils for Face Cold Pressed

Yoken$25.334.7★4,642 rev

cocojojo Organic Liquid Vitamin E Oil for Skin for Hair Face Body Oil 100% Pure Natural Cold Pressed Unrefined Moisturizes & Nourishes Non GMO - 16 Oz

cocojojo$16.044.7★109 rev

Talsen Chemicals Vitamin E Powder (1 Ounce / 28 Gram) Alpha Tocopheryl Acetate for Skin Care DIY Cosmetic Grade 700 IU Acetate Powder

Talsen Chemicals$10.084.6★68 rev

Pure Vitamin E Oil Bulk - 32 oz D-Alpha Tocopherol 100% Pure & All Natural 42 500 IU per oz - Not a Blend Thick Amber Color - From Wheat Germ - Face Body Hair - DIY Cosmetics & After Surgery Scars

Everyday Beauty Helping You Feel Beautiful Inside And Out$82.994.6★2,445 rev

Newest

by launch date

Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic (32 fl oz Jug)

Seven Minerals$70.433,553 rev

6mo ago

Micro Ingredients Bulk Size Vitamin E Oil 40 000 IU 16oz Deep Moisturizing Skin Face & Hair Oil for Dry Skin Scars & Stretch Marks* Fragrance-Free Non-GMO Cruelty-Free

Micro Ingredients$19.2963 rev

1y ago

Yoken Vitamin E Oil for Skin 16 Oz Body Bath DIY oils for Face Cold Pressed

Yoken$25.334,642 rev

1y ago

Yoken Vitamin E Oil for Skin 32 Oz Bulk Cold Pressed DIY Body oils for Face

Yoken$46.654,642 rev

2y ago

Yoken Vitamin E Oil for Skin Face Body 8 Oz Cold Pressed Vitamine Body oils

Yoken$14.334,642 rev

2y ago

What buyers say about vitamin e oil bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product as advertised”

Value For Money9%

“much cheaper”

Smell8%

“no harsh smell”

Moist/Dry7%

“Very moisturizing”

Soft Feel6%

“Feels good”

Suitability Combination Skin5%

“Great product for your skin”

Absorbency5%

“absorbs well”

Advertised Vs Actual Product4%

“Works as it should”

Suitability Oily Skin3%

“Absolutely love this oil”

Suitability Dry Skin2%

“It works great for dry areas”

What buyers complain about

Smell15%

“Bad smell”

Thickness8%

“thinner than others I have purchased”

Oily/Greasy6%

“more oily than I personally prefer”

Size-Overall4%

“they are kind of a little bit large”

Dilute/Watery4%

“Its watery”

Leak-Proof4%

“Bottle leaks”

Moist/Dry4%

“doesnt moisturize the skin”

Dispensing Mechanism3%

“The dispenser is awful”

Advertised Vs Actual Product3%

“Deceptive Origin and Marketing”

Adhesion/Stickiness2%

“not sticky”

Top return reasons

Leak-Proof15%

Advertised Vs Actual Product14%

Smell12%

Oily/Greasy9%

Size-Overall8%

Motor Power5%

Value For Money4%