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Vitamin E Oil Bulk

Fail

Shoppers spend an estimated $74K a year here, so Vitamin E Oil Bulk is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$74K/yr30K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
57%top-5 click share · 12 brands · 44 sellers

Flapen Score

Vitamin E Oil Bulk against its category

The dotted line is the Beauty & Personal Care average. Past it, Vitamin E Oil Bulk is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E Oil Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin E Oil Bulk 30K times last year and spent an estimated $74K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
6.7%
Market size, estimated
$74Ka year
Top search term
vitamin e oil bulk12K searches a year

02 · Price

A sale here is worth $36.69.

Listings sell for $36.69 on average, from $10.08 to $141.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $36.69 that is $4K to $9K a year per listing.

Average price
$36.69inside the $15 to $100 sweet spot
Price range
$10.08–$141.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #220 within Oils. It carries 1,913 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#220in Oils
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,913per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Vitamin E Oil Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

44

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

20%

  • Brand 134%
  • Brand 218%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Search terms

Top Vitamin E Oil Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin e oil bulk12K/yr
  • vitamin e powder10K/yr
  • bulk vitamin e oil2K/yr
  • vitamin e bulk2K/yr
  • bulk supplements vitamin e3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E Oil Bulk

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
0.4%of orders come back
“Bad smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin E Oil Bulk questions

Answered from the same tracked data.