Vitamin E Lotion
FailThe top 5 brands take 100% of clicks, so Vitamin E Lotion is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $44K/yr38K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 101 sellers
Flapen Score
Vitamin E Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Vitamin E Lotion is stronger. Inside it, weaker.
Market
The Vitamin E Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Lotion 38K times last year and spent an estimated $44K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $44Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- palmers vitamin e cream8K searches a year
02 · Price
A sale here is worth $9.46.
Listings sell for $9.46 on average, from $5.10 to $14.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.46 that is $946 to $2K a year per listing.
- Average price
- $9.46under the $15 to $100 sweet spot
- Price range
- $5.10–$14.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $946–$2K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #377 within Body Butters. It carries 6,271 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #377in Body Butters
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 6,271per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 105 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 105 months
Products
Top Vitamin E Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 152%
- Brand 239%
- Brand 36%
- Brand 43%
Demand
Vitamin E Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Vitamin E Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- palmers vitamin e cream8K/yr
- derma e lotion5K/yr
- lotion with vitamin e5K/yr
- vitamin e body lotion5K/yr
- palmers vitamin e5K/yr
- derma e body lotion3K/yr
- derma lotion2K/yr
- palmers vitamin e body butter2K/yr
- derma e hand cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Lotion
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Lotion questions
Answered from the same tracked data.









