Vitamin E Lip Balm

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

8.9%

Market size, estimated

$61Ka year

Peak month

January2.6× the quietest month

Top search term

vitamin e stick21K searches a year

Listings sell for $10.41 on average, from $4.05 to $22.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.41 that is $3K to $5K a year per listing.

Average price

$10.41under the $15 to $100 sweet spot

Price range

$4.05–$22.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.3%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #765 within Lip Care. It carries 1,935 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

88%

Out of stock, average day

2.1%

Average rank

#765in Lip Care

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,935per listing

Listings tracked

17

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

70 months