vitamin e for scars
Worth a lookShows low returns (0.8%), but a deep review moat (22,876 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Good$7.50–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 54K searches
Review moat
Bad22,876.3avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vitamin e for scars is a $78K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vitamin e for scars market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $77K–$93K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.6%
- Avg brand age
- 78 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
83
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
28%
- PURA D'OR21%
- Seven Minerals17%
- Bio-Oil11%
- Palmer's11%
- RejuveNaturals8%
- NUVADERMIS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vitamin e for scars search terms
- vitamin e for scars29K/yr
- vitamin e for scars after surgery8K/yr
- purador oil6K/yr
- pura dor oil4K/yr
- vitamin e oil for pregnancy belly3K/yr
- pura dor essential oils4K/yr
Top vitamin e for scars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
Seven Minerals$10.484.6★3,553 rev
Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz
Bio-Oil$10.264.6★179,304 rev
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★2,230 rev
Vitamin E Oil - 100% Pure & Natural 42 900 IU. Repair Dry Damaged Skin from Surgery & Acne Age Spots & Wrinkles. Boost Collagen for Moisturized Youthful-looking Skin. d-alpha tocopherol
RejuveNaturals$24.814.6★13,564 rev
PURA DOR 4 Oz Organic Vitamin E Oil 70 000 IU USDA Certified Ayurvedic Skin Care Face Body w/Argan Jojoba Rosehip Apricot Almond & Avocado Lightweight Moisturizer for Soft Smooth Skin
PURA D'OR$13.934.7★15,193 rev
Newest
by launch date
Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.
Mederma$19.67269 rev
ELBBUB Premium Vitamin E Oil - Ultra Concentrated - Moisturizes Improves Appearance of Scars & Stretch Marks Skin Hydration - for Face Body Hair and Nails
ELBBUB$8.60784 rev
ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
ATOANY$8.891,409 rev
flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz
flasture$8.97483 rev
Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
Seven Minerals$10.483,553 rev
Trending
90-day click momentumMederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.
Mederma$19.674.5★
flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz
flasture$8.974.7★
ELBBUB Premium Vitamin E Oil - Ultra Concentrated - Moisturizes Improves Appearance of Scars & Stretch Marks Skin Hydration - for Face Body Hair and Nails
ELBBUB$8.604.7★
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★
ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
ATOANY$8.894.7★
What buyers say about vitamin e for scars
What buyers praise and complain about, mined from review topics.What buyers love
“The oils are quality”
“light smell”
“dries fast”
“Great value”
“Great for sensitive skin”
“Leaves skin soft”
“Effective”
“Absorbs well”
“absorbs really well without leaving a greasy feeling”
“As described”
What buyers complain about
“Smelled like fish”
“thick like honey”
“Did not work”
“Allergic Reaction”
“makes you feel oily”
“Over priced”
“oil leaked out”
“sticky”
“Quality control issues”
“Does not hydrate as stated”
Top return reasons
Common questions
- Is vitamin e for scars profitable to sell on Amazon United States?
- The niche generates $78K/yr across 27 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the vitamin e for scars niche?
- 15 brands and 83 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in vitamin e for scars?
- Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.8%.
- When does demand for vitamin e for scars peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vitamin e for scars niche?
- Listings span $7.50–$32.35; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 22,876 reviews — the moat a new listing must climb.