Vitamin E for Nails

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months

484K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

7.0%

Market size, estimated

$365Ka year

Peak month

March2.2× the quietest month

Top search term

keratin nail treatment116K searches a year

Listings sell for $10.80 on average, from $4.48 to $24.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $10.80 that is $27K to $32K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$4.48–$24.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$27K–$32K

Returns

0.4%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Nail Care. It carries 8,884 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Nail Care

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

8,884per listing

Listings tracked

28

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months