How competitive is the Vitamin E Cream for Scars niche on Amazon United States?

8 brands and 593 sellers compete in Vitamin E Cream for Scars on Amazon United States. The top 5 Vitamin E Cream for Scars products take 76% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Vitamin E Cream for Scars?

Vitamin E Cream for Scars buyers on Amazon United States complain most about Functionality-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Vitamin E Cream for Scars niche?

Vitamin E Cream for Scars sells for $13.54 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.18–$32.35. The average incumbent carries 7,956 reviews — the moat a new listing must climb.

Vitamin E Cream for Scars

a concentrated shelf (top 5 take 76% of clicks) — Vitamin E Cream for Scars doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48

This niche Category average · 10,978 niches

Is Vitamin E Cream for Scars profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vitamin E Cream for Scars is a $146K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.

Vitamin E Cream for Scars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 12.8% of searches end in a purchase.

$146K

revenue / yr

Units sold / yr13K

Search volume / yr-6.9%84K

Conversion rate12.8%

Avg price$13.54

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 593

Top-5 product click share76%

Open market11%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Vitamin E Cream for Scars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce

Price: $7.50
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack

Price: $8.28
Rating: 4.7/5
Reviews: 6,803
Age: 15y ago

Palmers Natural Vitamin E Body Butter 7.25 Ounce

Price: $7.68
Rating: 4.6/5
Reviews: 1,343
Age: 7y ago

Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz

Price: $14.51
Rating: 4.5/5
Reviews: 3,567
Age: 22y ago

NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack

Price: $15.01
Rating: 4.3/5
Reviews: 5,025
Age: 4y ago

Newest

by launch date

NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack

Price: $15.01
Rating: 4.3/5
Reviews: 5,025
Age: 4y ago

Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)

Price: $17.37
Rating: 4.4/5
Reviews: 25,618
Age: 5y ago

365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce

Price: $12.69
Rating: 4.7/5
Reviews: 192
Age: 6y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce

Price: $7.50
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

Palmers Natural Vitamin E Body Butter 7.25 Ounce

Price: $7.68
Rating: 4.6/5
Reviews: 1,343
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

593

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Palmer's48%
Fruit of the Earth18%
Mederma10%
Derma E7%
NUVADERMIS7%
365 by Whole Foods Market5%
Open — no brand owns it (2 brands, 6%)

Vitamin E Cream for Scars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR12.8%Products11Brands8Top 5 Brands89%OOS Rate0.0%Rating4.5★Reviews7,956Avg BSR#114

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Vitamin E Cream for Scars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vitamin e cream for scars34K/yr +1.6%10.9% conv.
vitamin e lotion for scars14K/yr -2.6%9.5% conv.
vitamin e scar cream11K/yr +29.2%10.1% conv.
palmers vitamin e cream8K/yr -38.8%12.2% conv.
vitamin e cream for scars after surgery6K/yr -7.2%8.7% conv.
palmers vitamin e5K/yr -23.7%7.3% conv.
palmers vitamin e body butter2K/yr +18.2%17.1% conv.
vitamine e cream for scars3K/yr -70.3%15.1% conv.

What reviews say buyers love and hate about Vitamin E Cream for Scars

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall17%

“Great brand, and it's really a gel”

Efficiency10%

“Great, does work”

Value For Money9%

“Good price”

Moist/Dry9%

“Very Moisturizing”

Soft Feel9%

“Super soft”

What buyers complain about

69% of reviews

Functionality-Overall19%

“is ineffective”

Value For Money10%

“Not worth the price”

Smell9%

“Awful smell”

Allergies8%

“Gave me a huge rash”

Size-Overall7%

“Super small”

Vitamin E Cream for Scars return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

29%

2Advertised Vs Actual Product

12%

3Smell

4Size-Overall

5Value For Money

Common Vitamin E Cream for Scars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin E Cream for Scars 44/100 on Amazon United States — Skip it. The niche generates $146K/yr across 11 tracked products. Search demand moved -6.9% over the last 90 days.