vitamin e cream for scars
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.18–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 84K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,955.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vitamin e cream for scars is a $146K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vitamin e cream for scars market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $135K–$169K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
593
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Palmer's48%
- Fruit of the Earth18%
- Mederma10%
- Derma E7%
- NUVADERMIS7%
- 365 by Whole Foods Market5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vitamin e cream for scars search terms
- vitamin e cream for scars34K/yr
- vitamin e lotion for scars14K/yr
- vitamin e scar cream11K/yr
- palmers vitamin e cream8K/yr
- vitamin e cream for scars after surgery6K/yr
- palmers vitamin e5K/yr
- palmers vitamin e body butter2K/yr
- vitamine e cream for scars3K/yr
Top vitamin e cream for scars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★2,230 rev
Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
Fruit of the Earth$8.284.7★6,803 rev
Palmers Natural Vitamin E Body Butter 7.25 Ounce
Palmer's$7.684.6★1,343 rev
Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz
Derma E$14.514.5★3,567 rev
NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack
NUVADERMIS$15.014.3★5,025 rev
Newest
by launch dateNUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack
NUVADERMIS$15.015,025 rev
Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)
Mederma$17.3725,618 rev
365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
365 by Whole Foods Market$12.69192 rev
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.502,230 rev
Palmers Natural Vitamin E Body Butter 7.25 Ounce
Palmer's$7.681,343 rev
Trending
90-day click momentum
E Skin Care Cream 4 oz CreamQ
Fruit of the Earth$6.184.8★
365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
365 by Whole Foods Market$12.694.7★
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★
Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
Fruit of the Earth$8.284.7★
NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack
NUVADERMIS$15.014.3★
What buyers say about vitamin e cream for scars
What buyers praise and complain about, mined from review topics.What buyers love
“Great brand, and it's really a gel”
“Great, does work”
“Good price”
“Very Moisturizing”
“Super soft”
“Works great on scars”
“Nice pleasant scent”
“Working as advertised”
“Amazing for sensitive skin”
“It helps keep my skin feeling soft, comfortable, and well-hydrated, especially when my skin starts to feel tight or dry”
What buyers complain about
“is ineffective”
“Not worth the price”
“Awful smell”
“Gave me a huge rash”
“Super small”
“No visual improvement whatsoever”
“It turned black”
“It just feels a bit icky upon skin contact”
“Garbage”
“Received a used tube of this cream”
Top return reasons
Common questions
- Is vitamin e cream for scars profitable to sell on Amazon United States?
- The niche generates $146K/yr across 11 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the vitamin e cream for scars niche?
- 8 brands and 593 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in vitamin e cream for scars?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.8%.
- When does demand for vitamin e cream for scars peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vitamin e cream for scars niche?
- Listings span $6.18–$32.35; the average listing price is $13.54 (sweet spot $15–$100). The average incumbent carries 7,956 reviews — the moat a new listing must climb.