How competitive is the Vitamin E Cream niche on Amazon United States?

6 brands and 601 sellers compete in Vitamin E Cream on Amazon United States. The top 5 Vitamin E Cream products take 75% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Vitamin E Cream?

Vitamin E Cream buyers on Amazon United States complain most about Smell, Advertised Vs Actual Product, Thickness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Vitamin E Cream niche?

Vitamin E Cream sells for $10.82 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.18–$22.36. The average incumbent carries 3,136 reviews — the moat a new listing must climb.

Vitamin E Cream

brand-locked demand (top 5 brands take 94% of clicks) — Vitamin E Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48

This niche Category average · 10,978 niches

Is Vitamin E Cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vitamin E Cream is a $571K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.

Vitamin E Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.1% over the last 90 days and 11.8% of searches end in a purchase.

$571K

revenue / yr

Units sold / yr60K

Search volume / yr-8.1%448K

Conversion rate11.8%

Avg price$10.82

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers6 · 601

Top-5 product click share75%

Open market6%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Vitamin E Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack

Price: $8.28
Rating: 4.7/5
Reviews: 6,803
Age: 15y ago

365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce

Price: $12.69
Rating: 4.7/5
Reviews: 192
Age: 6y ago

Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz

Price: $14.51
Rating: 4.5/5
Reviews: 3,567
Age: 22y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce

Price: $7.50
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

JASON Vitamin E Antioxidant Intensive Crme Face & Body Moisturization 25 000 IU Body Cream Moisturizer 4 Fluid Ounces

Price: $13.26
Rating: 4.5/5
Reviews: 8,649
Age: 24y ago

Newest

by launch date

De La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA

Price: $7.33
Rating: 4.5/5
Reviews: 116
Age: 4y ago

365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce

Price: $12.69
Rating: 4.7/5
Reviews: 192
Age: 6y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce

Price: $7.50
Rating: 4.6/5
Reviews: 2,230
Age: 7y ago

Palmers Natural Vitamin E Body Butter 7.25 Ounce

Price: $7.68
Rating: 4.6/5
Reviews: 1,343
Age: 7y ago

E Skin Care Cream 4 oz CreamQ

Price: $6.18
Rating: 4.8/5
Reviews: 659
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

601

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Fruit of the Earth64%
365 by Whole Foods Market9%
Palmer's9%
Derma E7%
JASON6%
De La Cruz6%
Open — no brand owns it (0%)

Vitamin E Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume448KCVR11.8%Products10Brands6Top 5 Brands94%OOS Rate1.5%Rating4.6★Reviews3,136Avg BSR#249

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.2×

Top Vitamin E Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vitamin e cream215K/yr -13.7%10.4% conv.
vitamin e lotion63K/yr +7.7%7.3% conv.
fruit of the earth vitamin e cream32K/yr -15.1%18.5% conv.
vitamin e cream for skin20K/yr -4.2%8.6% conv.
vitamin e cream for face17K/yr +3.7%3.6% conv.
fruit of the earth17K/yr +0.9%2.8% conv.
vitamin e face cream14K/yr +16.0%3.9% conv.
vitamin e lotion for skin14K/yr -11.8%4.3% conv.
vitamin e moisturizer10K/yr +9.0%2.5% conv.
crema vitamina e6K/yr +15.0%2.2% conv.

What reviews say buyers love and hate about Vitamin E Cream

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Moist/Dry20%

“Perfect moisturizer”

Soft Feel15%

“Creamy and smooth”

Quality-Overall11%

“Quality for low price”

Value For Money9%

“great value”

Smell8%

“Love the scent”

What buyers complain about

61% of reviews

Smell25%

“No smell”

Advertised Vs Actual Product7%

“The narrative was poorly written”

Thickness6%

“very, very thick”

Moist/Dry5%

“both are like dried out”

Oily/Greasy4%

“Has a greasy feel now to it”

Vitamin E Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

35%

2Advertised Vs Actual Product

13%

3Leak-Proof

11%

4Product Condition

5Value For Money

Common Vitamin E Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin E Cream 45/100 on Amazon United States — Skip it. The niche generates $571K/yr across 10 tracked products. Search demand moved -8.1% over the last 90 days.