vitamin e cream
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Good$571K$571K/yr · 448K searches
Price range
Okay$6.18–$22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Review moat
Okay3,135.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin e cream is a $571K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vitamin e cream market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $541K–$649K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 1.5%
- Avg brand age
- 90 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
601
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Fruit of the Earth64%
- 365 by Whole Foods Market9%
- Palmer's9%
- Derma E7%
- JASON6%
- De La Cruz6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.2×
Top vitamin e cream search terms
- vitamin e cream215K/yr
- vitamin e lotion63K/yr
- fruit of the earth vitamin e cream32K/yr
- vitamin e cream for skin20K/yr
- vitamin e cream for face17K/yr
- fruit of the earth17K/yr
- vitamin e face cream14K/yr
- vitamin e lotion for skin14K/yr
- vitamin e moisturizer10K/yr
- crema vitamina e6K/yr
Top vitamin e cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
Fruit of the Earth$8.284.7★6,803 rev
365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
365 by Whole Foods Market$12.694.7★192 rev
Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz
Derma E$14.514.5★3,567 rev
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★2,230 rev
JASON Vitamin E Antioxidant Intensive Crme Face & Body Moisturization 25 000 IU Body Cream Moisturizer 4 Fluid Ounces
JASON$13.264.5★8,649 rev
Newest
by launch date
De La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA
De La Cruz$7.33116 rev
365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
365 by Whole Foods Market$12.69192 rev
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.502,230 rev
Palmers Natural Vitamin E Body Butter 7.25 Ounce
Palmer's$7.681,343 rev
E Skin Care Cream 4 oz CreamQ
Fruit of the Earth$6.18659 rev
Trending
90-day click momentumDe La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA
De La Cruz$7.334.5★
365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
365 by Whole Foods Market$12.694.7★
E Skin Care Cream 4 oz CreamQ
Fruit of the Earth$6.184.8★
Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
Fruit of the Earth$8.284.7★
Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
Palmer's$7.504.6★
What buyers say about vitamin e cream
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect moisturizer”
“Creamy and smooth”
“Quality for low price”
“great value”
“Love the scent”
“It helps keep my skin feeling soft, comfortable, and well-hydrated, especially when my skin starts to feel tight or dry”
“its a perfect option for anyone with skin sensitivity”
“This cream works”
“Absorbs well”
“No skin irritation”
What buyers complain about
“No smell”
“The narrative was poorly written”
“very, very thick”
“both are like dried out”
“Has a greasy feel now to it”
“I used to think it was an allergic reaction to certain foods”
“None of them worked”
“I have sensitive and dry skin”
“Either its a dupe thats sold as a Jason product or they have really changed their ingredients to all chemical one”
“The bottle is massive”
Top return reasons
Common questions
- Is vitamin e cream profitable to sell on Amazon United States?
- The niche generates $571K/yr across 10 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the vitamin e cream niche?
- 6 brands and 601 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in vitamin e cream?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Thickness. The return rate is 0.4%.
- When does demand for vitamin e cream peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.2× the quietest.
- What does it cost to enter the vitamin e cream niche?
- Listings span $6.18–$22.36; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 3,136 reviews — the moat a new listing must climb.