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Vitamin E Cream

Fail

The top 5 brands take 94% of clicks, so Vitamin E Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$571K/yr448K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
75%top-5 click share · 6 brands · 601 sellers

Flapen Score

Vitamin E Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Vitamin E Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin E Cream 448K times last year and spent an estimated $571K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
11.8%
Market size, estimated
$571Ka year
Peak month
August4.2× the quietest month
Top search term
vitamin e cream215K searches a year

02 · Price

A sale here is worth $10.82.

Listings sell for $10.82 on average, from $6.18 to $22.36. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $10.82 that is $27K to $32K a year per listing.

Average price
$10.82under the $15 to $100 sweet spot
Price range
$6.18–$22.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$27K–$32K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #249 within Creams. It carries 3,136 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#249in Creams
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,136per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Vitamin E Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

601

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (0%)

Demand

Vitamin E Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Vitamin E Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin e cream215K/yr
  • vitamin e lotion63K/yr
  • fruit of the earth vitamin e cream32K/yr
  • vitamin e cream for skin20K/yr
  • vitamin e cream for face17K/yr
  • fruit of the earth17K/yr
  • vitamin e face cream14K/yr
  • vitamin e lotion for skin14K/yr
  • vitamin e moisturizer10K/yr
  • crema vitamina e6K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
25%of negative reviews mention “Smell”
0.4%of orders come back
“No smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin E Cream questions

Answered from the same tracked data.