Vitamin E Cream
FailThe top 5 brands take 94% of clicks, so Vitamin E Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $571K/yr448K searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 601 sellers
Flapen Score
Vitamin E Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Vitamin E Cream is stronger. Inside it, weaker.
Market
The Vitamin E Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Cream 448K times last year and spent an estimated $571K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.
- Searches, last 12 months
- 448K
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $571Ka year
- Peak month
- August4.2× the quietest month
- Top search term
- vitamin e cream215K searches a year
02 · Price
A sale here is worth $10.82.
Listings sell for $10.82 on average, from $6.18 to $22.36. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $10.82 that is $27K to $32K a year per listing.
- Average price
- $10.82under the $15 to $100 sweet spot
- Price range
- $6.18–$22.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $27K–$32K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #249 within Creams. It carries 3,136 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #249in Creams
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,136per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Vitamin E Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 6,803
- Age
- 15y ago

365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
- Price
- $12.69
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 6y ago

Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz
- Price
- $14.51
- Rating
- 4.5/5
- Reviews
- 3,567
- Age
- 22y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
- Price
- $7.50
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

JASON Vitamin E Antioxidant Intensive Crme Face & Body Moisturization 25 000 IU Body Cream Moisturizer 4 Fluid Ounces
- Price
- $13.26
- Rating
- 4.5/5
- Reviews
- 8,649
- Age
- 24y ago
Trending
estimated 90-day click momentum
De La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA
- Price
- $7.33
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 4y ago

365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
- Price
- $12.69
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 6y ago

E Skin Care Cream 4 oz CreamQ
- Price
- $6.18
- Rating
- 4.8/5
- Reviews
- 659
- Age
- 9y ago

Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 6,803
- Age
- 15y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
- Price
- $7.50
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago
Newest
by launch date
De La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA
- Price
- $7.33
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 4y ago

365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce
- Price
- $12.69
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 6y ago

Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce
- Price
- $7.50
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 7y ago

Palmers Natural Vitamin E Body Butter 7.25 Ounce
- Price
- $7.68
- Rating
- 4.6/5
- Reviews
- 1,343
- Age
- 7y ago

E Skin Care Cream 4 oz CreamQ
- Price
- $6.18
- Rating
- 4.8/5
- Reviews
- 659
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
601
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Fruit of the Earth64%
- 365 by Whole Foods Market9%
- Palmer's9%
- Derma E7%
- JASON6%
- De La Cruz6%
- Open — no brand owns it (0%)
Demand
Vitamin E Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.2×
Search terms
Top Vitamin E Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e cream215K/yr
- vitamin e lotion63K/yr
- fruit of the earth vitamin e cream32K/yr
- vitamin e cream for skin20K/yr
- vitamin e cream for face17K/yr
- fruit of the earth17K/yr
- vitamin e face cream14K/yr
- vitamin e lotion for skin14K/yr
- vitamin e moisturizer10K/yr
- crema vitamina e6K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Cream
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









