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Vitamin E Body Oil

brand-locked demand (top 5 brands take 100% of clicks) — Vitamin E Body Oil doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48

Market size 29Growth 23Conversion 95Competition 19Returns 98Price range 51Avg price 46Brand share 0Review moat 20Quality gap 27
This niche Category average · 10,978 niches

Is Vitamin E Body Oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Vitamin E Body Oil is a $128K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Vitamin E Body Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.4% over the last 90 days and 12.2% of searches end in a purchase.

$128K

revenue / yr

Units sold / yr15K
Search volume / yr-3.4%91K
Conversion rate12.2%
Avg price$11.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 635
Top-5 product click share77%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews13,032

Top Vitamin E Body Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$13K$26K$38K$51K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

635

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • JASON64%
  • Palmer's24%
  • Majestic Pure7%
  • Yoken5%
  • Open — no brand owns it (0%)

Vitamin E Body Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR12.2%Products12Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews13,032Avg BSR#560
2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Vitamin E Body Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jason vitamin e oil38K/yr
  • vitamin e body oil18K/yr
  • palmers vitamin e oil11K/yr
  • jason vitamin e6K/yr
  • vitamin e oil for body4K/yr
  • body oil vitamin e4K/yr
  • vitamin e spray3K/yr
  • vitamin e oil jason3K/yr
  • jason oil2K/yr
  • palmers vitamin e body oil2K/yr

What reviews say buyers love and hate about Vitamin E Body Oil

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Moist/Dry14%

Great moisturizer

Smell12%

Clean, fresh scent that is loved by many

Quality-Overall11%

Excellent product

Soft Feel10%

Makes my skin soft

Suitability Dry Skin6%

Helps a lot with my dry skin

What buyers complain about

59% of reviews
Smell24%

weird smell

Leak-Proof7%

Oil leakage

Oily/Greasy6%

A little greasy

Thickness5%

To thick

Moist/Dry4%

Also it was not moisturizing for me at all

Vitamin E Body Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
29%
2Leak-Proof
16%
3Advertised Vs Actual Product
10%
4Oily/Greasy
9%
5Ingredients-Overall
4%

Common Vitamin E Body Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin E Body Oil 38/100 on Amazon United States — Skip it. The niche generates $128K/yr across 12 tracked products. Search demand moved -3.4% over the last 90 days.
Search demand for Vitamin E Body Oil on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.