Is vitamin e body oil profitable to sell on Amazon United States?

The niche generates $128K/yr across 12 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (38/100).

How competitive is the vitamin e body oil niche?

4 brands and 635 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vitamin e body oil?

Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.4%.

When does demand for vitamin e body oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vitamin e body oil niche?

Listings span $7.24–$22.97; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 13,032 reviews — the moat a new listing must climb.

vitamin e body oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.24–$22.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.49

avg listing price — sweet spot $15–$100

Market size

Okay$128K

$128K/yr · 91K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad13,032.08

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vitamin e body oil is a $128K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

vitamin e body oil market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $144K–$172K; units × avg price
Conversion rate: 12.2%
Avg BSR: #560
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

635

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

JASON64%
Palmer's24%
Majestic Pure7%
Yoken5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vitamin e body oil search terms

jason vitamin e oil38K/yr -6.1%15.3% conv.
vitamin e body oil18K/yr -7.0%4.6% conv.
palmers vitamin e oil11K/yr +19.6%10.1% conv.
jason vitamin e6K/yr -5.6%11.7% conv.
vitamin e oil for body4K/yr -8.5%4.7% conv.
body oil vitamin e4K/yr -12.4%5.3% conv.
vitamin e spray3K/yr +6.2%3.0% conv.
vitamin e oil jason3K/yr -5.1%18.2% conv.
jason oil2K/yr -10.9%16.9% conv.
palmers vitamin e body oil2K/yr +2.1%12.1% conv.

All search terms

Top vitamin e body oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JASON Vitamin E 5 000 IU Moisturizing Body Oil For Hair Face and Body 4 Fluid Ounces

JASON$8.294.6★19,713 rev

Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce

Palmer's$7.794.6★2,697 rev

JASON Vitamin E 45 000 IU Moisturizing Oil For Maximum Strength 2 Fluid Ounces

JASON$10.864.6★5,892 rev

JASON Vitamin E 32 000 IU Moisturizing Oil For Targeted Solutions 1 Fluid Ounces

JASON$9.084.2★1,200 rev

Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz

Majestic Pure$14.834.6★6,568 rev

Newest

by launch date

Yoken Vitamin E Oil for Skin Face Body 8 Oz Cold Pressed Vitamine Body oils

Yoken$14.334,642 rev

2y ago

Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz

Majestic Pure$14.836,568 rev

3y ago

Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce

Palmer's$7.792,697 rev

7y ago

Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce

Palmer's$9.1748,009 rev

12y ago

JASON Vitamin E 5 000 IU Moisturizing Body Oil For Hair Face and Body 4 Fluid Ounces

JASON$8.2919,713 rev

14y ago

What buyers say about vitamin e body oil

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Great moisturizer”

Smell12%

“Clean, fresh scent that is loved by many”

Quality-Overall11%

“Excellent product”

Soft Feel10%

“Makes my skin soft”

Suitability Dry Skin6%

“Helps a lot with my dry skin”

Suitability Combination Skin5%

“Great for sensitive skin”

Absorbency4%

“Absorbs good”

Value For Money4%

“Worth the money”

Oily/Greasy4%

“absorbs well, leaving skin soft without feeling greasy”

Suitability Oily Skin3%

“Nice oil”

What buyers complain about

Smell24%

“weird smell”

Leak-Proof7%

“Oil leakage”

Oily/Greasy6%

“A little greasy”

Thickness5%

“To thick”

Moist/Dry4%

“Also it was not moisturizing for me at all”

Allergies4%

“Allergic reaction”

Absorbency3%

“this stuff just doesn't want to absorb”

Size-Overall2%

“Smaller than I expected”

Dilute/Watery2%

“Its watery”

Ingredients-Overall2%

“Ingredient list has changed”

Top return reasons

Smell29%

Leak-Proof16%

Advertised Vs Actual Product10%

Oily/Greasy9%

Ingredients-Overall4%

Value For Money3%

Product Condition3%

Size-Overall3%

Functionality-Overall3%