Vitamin C Toner
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $61K a year here, so Vitamin C Toner is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $61K/yr58K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 575 sellers
Flapen Score
Vitamin C Toner against its category
The dotted line is the Beauty & Personal Care average. Past it, Vitamin C Toner is stronger. Inside it, weaker.
Market
The Vitamin C Toner market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin C Toner 58K times last year and spent an estimated $61K. The top 5 brands take 67% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $61Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- vitamin c toner45K searches a year
02 · Price
A sale here is worth $14.86.
Listings sell for $14.86 on average, from $6.04 to $26.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.86 that is $1K to $4K a year per listing.
- Average price
- $14.86under the $15 to $100 sweet spot
- Price range
- $6.04–$26.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #381 within Toners & Astringents. It carries 9,484 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #381in Toners & Astringents
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,484per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vitamin C Toner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
575
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
47%
Top 20: 91%
Open market
29%
- Brand 127%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 64%
Demand
Vitamin C Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin C Toner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin c toner45K/yr
- vitamin c toner for face7K/yr
- andalou toner4K/yr
- andalou naturals toner2K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin C Toner
We read the reviews and the return reasons for every product selling here.
“Irritated my Skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin C Toner questions
Answered from the same tracked data.