vitamin c sunscreen
Skip itA deep review moat (5,350 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Great$7.17–$63.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Okay$136K$136K/yr · 178K searches
Review moat
Bad5,349.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vitamin c sunscreen is a $136K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vitamin c sunscreen market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $157K–$197K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #1,196
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 63%
- Out of stock
- 0.6%
- Avg brand age
- 57 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
137
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
54%
Top 20: 89%
Open market
14%
- Garnier44%
- GOODAL32%
- MISSHA3%
- POND'S3%
- Paula's Choice3%
- Olay2%
- Open — no brand owns it (10 brands, 14%)
Demand
Weekly Amazon search volume, last 49 weeks — +6.6% search growth over the last 90 days.Top vitamin c sunscreen search terms
- goodal sunscreen20K/yr
- garnier sunscreen18K/yr
- vitamin c sunscreen15K/yr
- garnier moisturizer19K/yr
- garnier face moisturizer18K/yr
- garnier face cream11K/yr
- goodal heartleaf calming sunscreen7K/yr
- garnier cream7K/yr
- garnier moisture rescue gel16K/yr
- sunscreen with vitamin c6K/yr
Top vitamin c sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.514.4★230 rev
Garnier SkinActive Clearly Brighter SPF 30 Face Moisturizer with Vitamin C 2.5 Fl Oz (75mL) 1 Count (Packaging May Vary)
Garnier$12.284.6★5,155 rev
Garnier Light Complete Fairness Serum Cream 45g
Garnier$7.174.1★13,062 rev
GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.964.4★230 rev
Garnier Moisture Rescue Refreshing Gel-Cream for Normal/Combo Skin Oil-Free 1.7 Oz (50g) 2 Count (Packaging May Vary)
Garnier$31.604.6★13,218 rev
Newest
by launch dateGOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.51230 rev
GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.96230 rev
GOODAL Heartleaf Soothing Quick Sliding Sunscreen Stick Broad Spectrum SPF 50 Lightweight Korean Sun Stick for Face & Body Non-Sticky for Reapplication Over Makeup Reef-Friendly Vegan 0.77 Oz
GOODAL$20.84230 rev
Goodal Green Tangerine Vita-C Dark Spot UV Defense Sunscreen SPF 50 Daily Skin Care Korean Sunscreen for Face Broad spectrum No White Cast (1.69 fl oz / 50ml)
GOODAL$19.24230 rev
WishCare Vitamin C Sunscreen SPF 50 PA++++ | Pure Glow Milk | Oil Free | No White Cast | 50g
WishCare$8.941,127 rev
Trending
90-day click momentumGOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.514.4★
GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz
GOODAL$17.964.4★
GOODAL Heartleaf Soothing Quick Sliding Sunscreen Stick Broad Spectrum SPF 50 Lightweight Korean Sun Stick for Face & Body Non-Sticky for Reapplication Over Makeup Reef-Friendly Vegan 0.77 Oz
GOODAL$20.844.4★
Aveeno Protect + Hydrate Face Sunscreen SPF 60 Broad Spectrum for Sensitive Skin Travel Size Water Resistant (80 minutes) Paraben Oxybenzone & Oil Free 2 fl oz
Aveeno$12.854.5★
Paulas Choice 5% Vitamin C Sheer Sunscreen for Face SPF 50 Face Sunscreen Moisturizing Lightweight Invisible Prevents Dark Spots No Cast All Skin Types UVA/UVB Protection Fragrance-Free 2oz
Paula's Choice$39.974.3★
What buyers say about vitamin c sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“does not dry out”
“Great for sensitive skin”
“Excellent Product”
“My skin is so soft”
“It feels lightweight on the skin”
“Great scent”
“gives a nice natural glow”
“It is not drying at all”
“Worth buying”
“nice consistency,”
What buyers complain about
“had rash all over”
“Strange smell”
“Too Greasy”
“Burns eyes”
“Some look too white”
“It does leave my skin slightly oily”
“Would not recommend for sensitive eyes”
“No hydration”
“expensive”
“This not for dry skin”
Top return reasons
Common questions
- Is vitamin c sunscreen profitable to sell on Amazon United States?
- The niche generates $136K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the vitamin c sunscreen niche?
- 16 brands and 137 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in vitamin c sunscreen?
- Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.8%.
- What does it cost to enter the vitamin c sunscreen niche?
- Listings span $7.17–$63.22; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 5,350 reviews — the moat a new listing must climb.