Vitamin C Serum
PassVitamin C Serum scores 71 out of 100, a Pass. Shoppers spend an estimated $16.1M a year here, demand is soft, at -4.2% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 10,978 Beauty & Personal Care niches · +23 vs the category median of 4871
- Market size
- $16.1M/yr9.1M searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 137 sellers
Flapen Score
Vitamin C Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Vitamin C Serum is stronger. Inside it, weaker.
Market
The Vitamin C Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin C Serum 9.1M times last year and spent an estimated $16.1M. The top 5 brands take 47% of clicks. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 9.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.1M a year.
- Searches, last 12 months
- 9.1M
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $16.1Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- vitamin c serum4.6M searches a year
02 · Price
A sale here is worth $19.17.
Listings sell for $19.17 on average, from $6.62 to $45.68. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $19.17 that is $288K to $383K a year per listing.
- Average price
- $19.17inside the $15 to $100 sweet spot
- Price range
- $6.62–$45.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $288K–$383K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #92 within Serums. It carries 24,474 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #92in Serums
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 24,474per listing
- Listings tracked
- 40
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Vitamin C Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TruSkin Vitamin C Serum for Face - Anti Aging Face Serum with Hyaluronic Acid & Vitamin E - Brightening Formula for Improving Appearance of Dark Spots Fine Lines & Wrinkles - All Skin Types 1 fl oz
- Price
- $19.76
- Rating
- 4.4/5
- Reviews
- 155,905
- Age
- 12y ago
The Ordinary Ascorbyl Glucoside Solution 12% Vitamin C Serum for Even Skin Tone and Antioxidant Protection 1 Fl Oz
- Price
- $14.12
- Rating
- 4.7/5
- Reviews
- 2,409
- Age
- 9y ago
CeraVe Vitamin C Serum for Face with 10% Pure Vitamin C Hyaluronic Acid & 3 Essential Ceramides Skin Brightening Antioxidant Serum Hydrates & Improves Skin Tone & Texture Fragrance-Free 1oz
- Price
- $21.57
- Rating
- 4.5/5
- Reviews
- 43,850
- Age
- 7y ago
Naturium Vitamin C Complex Face Serum Plus Hyaluronic Acid & Vitamin E Anti Aging Skin Care Treatment 1 oz
- Price
- $19.17
- Rating
- 4.6/5
- Reviews
- 8,111
- Age
- 6y ago
The Ordinary Multi-Antioxidant Radiance Serum Vitamin C Serum For Face Brighten & Protect Skin Boosts Glow & Shields Against Environmental Stressors 1 Fl Oz
- Price
- $13.67
- Rating
- 4.5/5
- Reviews
- 1,032
- Age
- 1y ago
Trending
estimated 90-day click momentum
Arencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Dark Spot Care Fine Lines & Wrinkles Glass Skin Korean Skincare 30ml/1.01 fl.oz
- Price
- $21.58
- Rating
- 4.4/5
- Reviews
- 1,946
- Age
- 8mo ago
medicube Deep Vitamin C Capsule Serum 1.01 fl.oz
- Price
- $17.73
- Rating
- 4.7/5
- Reviews
- 696
- Age
- 10mo ago
Vitamin C Serum for Face with Stem Cells Hyaluronic Acid Aloe Vera Vitamin E Anti-Aging Face Serum Supports Skin Health & Even Tone All Skin Types Cruelty Free (1 Oz) Made in USA
- Price
- $6.62
- Rating
- 4.5/5
- Reviews
- 601
- Age
- 1y ago
Tree of Life Vitamin C Serum For Face - Brightening Face Oil for Dark & Age Spots - For Dry & Sensitive Skin with Vitamin E for Soft Smooth Glow - Dermatologist Tested 1 Fl Oz
- Price
- $9.19
- Rating
- 4.4/5
- Reviews
- 132,091
- Age
- 11y ago
Vitamin C Serum For Face Anti Aging Face Serum with Vitamin C Hyaluronic Acid Vitamin E. Brightening Formula. Improve Appearance of Dark Spots Tone Fine Lines & Wrinkles Glowing Skin 2 Fl Oz
- Price
- $12.71
- Rating
- 4.4/5
- Reviews
- 139,667
- Age
- 7y ago
Newest
by launch dateArencia Vitamin C Booster Shot Serum with Glutathione Niacinamide and Vitamin E for Dark Spot Care Fine Lines & Wrinkles Glass Skin Korean Skincare 30ml/1.01 fl.oz
- Price
- $21.58
- Rating
- 4.4/5
- Reviews
- 1,946
- Age
- 8mo ago
medicube Deep Vitamin C Capsule Serum 1.01 fl.oz
- Price
- $17.73
- Rating
- 4.7/5
- Reviews
- 696
- Age
- 10mo ago
The Ordinary Multi-Antioxidant Radiance Serum Vitamin C Serum For Face Brighten & Protect Skin Boosts Glow & Shields Against Environmental Stressors 1 Fl Oz
- Price
- $13.67
- Rating
- 4.5/5
- Reviews
- 1,032
- Age
- 1y ago
Vitamin C Serum for Face with Stem Cells Hyaluronic Acid Aloe Vera Vitamin E Anti-Aging Face Serum Supports Skin Health & Even Tone All Skin Types Cruelty Free (1 Oz) Made in USA
- Price
- $6.62
- Rating
- 4.5/5
- Reviews
- 601
- Age
- 1y ago
Dr.Althea Vitamin C Boosting Serum | Tranexamic acid (TXA) & Niacinamide to Helps Remove Dark Spots & Uneven Skin Tone | Daily Face Serum for All Skin Types | Korean Vegan Skin Care
- Price
- $20.79
- Rating
- 4.6/5
- Reviews
- 3,105
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
33 flat
Sellers
137
Est. top-5 brand share
47%
Top 20: 89%
Est. top-5 click share
39%
Top 20: 82%
Open market
48%
- The Ordinary16%
- TruSkin Naturals10%
- CeraVe8%
- Naturium7%
- TruSkin6%
- EQQUALBERRY5%
Demand
Vitamin C Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin C Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin c serum4.6M/yr
- vitamin c serum for face1.9M/yr
- cerave vitamin c serum232K/yr
- serum vitamina c246K/yr
- vitamin c for face193K/yr
- truskin vitamin c serum171K/yr
- vitamina c facial serum185K/yr
- vitamin c serum korean175K/yr
- vit c serum111K/yr
- the ordinary vitamin c149K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin C Serum
We read the reviews and the return reasons for every product selling here.
“No effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin C Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data