Vitamin C Face Wash
MaybeAn estimated 0.6% of orders come back. But the top 5 products take 70% of clicks, so Vitamin C Face Wash is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $268K/yr175K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 70%top-5 click share · 15 brands · 601 sellers
Flapen Score
Vitamin C Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Vitamin C Face Wash is stronger. Inside it, weaker.
Market
The Vitamin C Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin C Face Wash 175K times last year and spent an estimated $268K. The top 5 brands take 77% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $268Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- vitamin c face wash73K searches a year
02 · Price
A sale here is worth $14.43.
Listings sell for $14.43 on average, from $4.21 to $36.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $14.43 that is $11K to $14K a year per listing.
- Average price
- $14.43under the $15 to $100 sweet spot
- Price range
- $4.21–$36.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #319 within Cleansers. It carries 4,184 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #319in Cleansers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,184per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Vitamin C Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Vitamin C Brightening Face Wash Gentle Foaming Facial Cleanser with Vitamin Cg and Vitamin B3 to Brighten and Even Skin Tone Vitamin C Face Wash that Cleanses Dirt & Makeup 200ml
- Price
- $24.80
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

Soap & Glory Face Wash with Vitamin C - 3 in 1 Brightening Facial Cleanser Makeup Remover & Face Exfoliator - Deeply Cleanses Purifies & Hydrates for Radiant Smooth Skin (11.8 fl oz)
- Price
- $10.43
- Rating
- 4.8/5
- Reviews
- 3,416
- Age
- 10y ago

RoC Multi Correxion Revive + Glow Gel Vitamin C Cleanser Face Wash Facial Cleanser with Glycolic Acid Paraben-Free Sulfate-Free Skin Care - 6 Ounces
- Price
- $9.95
- Rating
- 4.5/5
- Reviews
- 6,648
- Age
- 5y ago

InstaNatural Vitamin C Cleanser | All Natural Face Wash Brightens Skin Good for Uneven Texture USA Made with Coconut Water and Aloe Vera 6.7 FL Oz
- Price
- $21.18
- Rating
- 4.3/5
- Reviews
- 18,151
- Age
- 21y ago

TruSkin Vitamin C Face Wash Cleanser - Brightening Facial Cleanser with Vitamins C & E Rosehip Oil Aloe Vera & MSM - Gently Cleanses Refreshes & Supports Radiant Skin - 4 fl oz
- Price
- $11.17
- Rating
- 4.4/5
- Reviews
- 7,887
- Age
- 10y ago
Trending
estimated 90-day click momentum
CeraVe Brightening Vitamin C Facial Cleanser for Dull & Uneven Skin Tone with Stabilized Vitamin C Niacinamide & Ceramides Hydrating & Exfoliating Fragrance-Free Safe for Sensitive Skin 8oz
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 3mo ago

Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 2y ago

Derma E Vitamin C Gentle Daily Cleansing Paste 4.0 Oz Vitamin C Face Mask or Facial Wash with Turmeric Brightening and Clarifying Facial Mask and Scrub
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 539
- Age
- 6y ago

Murad Essential-C Facial Cleanser - Foaming Gel Face Wash- Vitamin & Antioxidant Rich Treatment Backed by Science 2 Fl Oz
- Price
- $15.59
- Rating
- 4.7/5
- Reviews
- 3,329
- Age
- 7y ago

La Roche-Posay Vitamin C Brightening Face Wash Gentle Foaming Facial Cleanser with Vitamin Cg and Vitamin B3 to Brighten and Even Skin Tone Vitamin C Face Wash that Cleanses Dirt & Makeup 200ml
- Price
- $24.80
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago
Newest
by launch date
CeraVe Brightening Vitamin C Facial Cleanser for Dull & Uneven Skin Tone with Stabilized Vitamin C Niacinamide & Ceramides Hydrating & Exfoliating Fragrance-Free Safe for Sensitive Skin 8oz
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 3mo ago

La Roche-Posay Vitamin C Brightening Face Wash Gentle Foaming Facial Cleanser with Vitamin Cg and Vitamin B3 to Brighten and Even Skin Tone Vitamin C Face Wash that Cleanses Dirt & Makeup 200ml
- Price
- $24.80
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

Naturium Vitamin C Complex Cleanser Gently Exfoliating & Deeply Cleansing Foaming Face Wash Gel with Phytic Acid & Fruit Enzymes 7.1 oz
- Price
- $13.24
- Rating
- 4.2/5
- Reviews
- 405
- Age
- 2y ago

PURA DOR 8 Oz Vitamin C Face Wash - Antioxidant Rich Facial Cleanser For Radiant Glow & Even Skin Tone - Gentle Refreshing Nurturing Hydrating - Sulfate & Paraben Free - All Skin Types
- Price
- $14.56
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 2y ago

Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
15 falling
Sellers
601
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
19%
- Soap & Glory25%
- La Roche-Posay23%
- RoC11%
- TruSkin9%
- InstaNatural8%
- CeraVe4%
Demand
Vitamin C Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Vitamin C Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin c face wash73K/yr
- soap and glory face wash29K/yr
- vitamin c cleanser21K/yr
- la roche posay vitamin c cleanser7K/yr
- face wash vitamin c6K/yr
- vitamin c facial cleanser6K/yr
- instanatural7K/yr
- vitamin c cleanser face wash7K/yr
- vitamin c face cleanser4K/yr
- instanatural vitamin c cleanser4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin C Face Wash
We read the reviews and the return reasons for every product selling here.
“Gave me a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin C Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









