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Vitamin C Face Wash

Maybe

An estimated 0.6% of orders come back. But the top 5 products take 70% of clicks, so Vitamin C Face Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$268K/yr175K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
70%top-5 click share · 15 brands · 601 sellers

Flapen Score

Vitamin C Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Vitamin C Face Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin C Face Wash 175K times last year and spent an estimated $268K. The top 5 brands take 77% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
10.6%
Market size, estimated
$268Ka year
Peak month
October1.9× the quietest month
Top search term
vitamin c face wash73K searches a year

02 · Price

A sale here is worth $14.43.

Listings sell for $14.43 on average, from $4.21 to $36.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $14.43 that is $11K to $14K a year per listing.

Average price
$14.43under the $15 to $100 sweet spot
Price range
$4.21–$36.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #319 within Cleansers. It carries 4,184 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#319in Cleansers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,184per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Vitamin C Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

15 falling

Sellers

601

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Brand 125%
  • Brand 223%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Vitamin C Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Vitamin C Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c face wash73K/yr
  • soap and glory face wash29K/yr
  • vitamin c cleanser21K/yr
  • la roche posay vitamin c cleanser7K/yr
  • face wash vitamin c6K/yr
  • vitamin c facial cleanser6K/yr
  • instanatural7K/yr
  • vitamin c cleanser face wash7K/yr
  • vitamin c face cleanser4K/yr
  • instanatural vitamin c cleanser4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Face Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cleansing”
10%of negative reviews mention “Allergies”
0.6%of orders come back
“Gave me a rash”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin C Face Wash questions

Answered from the same tracked data.