vitamin a serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$19.65avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.86–$27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$102K$102K/yr · 59K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,776.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin a serum is a $102K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vitamin a serum market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $79K–$98K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #605
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
574
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Mad Hippie79%
- Why Not Natural10%
- celimax5%
- Sweet Chef4%
- The Ordinary3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.8×
Top vitamin a serum search terms
- vitamin a serum14K/yr
- vitamin a serum for face11K/yr
- mad hippie super a serum8K/yr
- vitamin a for face5K/yr
- mad hippie vitamin a serum4K/yr
- mad hippie vitamin a4K/yr
- sweet chef skincare4K/yr
- mad hippie retinol serum2K/yr
- sweet chef3K/yr
- vitamin a face serum2K/yr
Top vitamin a serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mad Hippie Vitamin A Serum with Hyaluronic Acid - Hydrating Serum Anti-Aging Skin-Tightening Skin-Brightening Serum Exfoliating Retinoid Serum Retinol Alternative 1.02 Oz
Mad Hippie$27.694.6★2,540 rev
Mad Hippie Super A Retinol Serum for Face Potent Skin Repair & Anti-Aging Serum with 3 Retinoids Bakuchiol + Hydrating Hyaluronic Acid 1.02 Oz
Mad Hippie$27.524.7★456 rev
Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
Why Not Natural$19.044.6★1,486 rev
celimax The Vita A Retinol Shot Tightening Serum | with Pure Vitamin A Retinol Peptide Pore Minimizer Wrinkles & Fine Lines Firmer Skin Anti-Aging Skin Smoothing Korean Skin Care Gift 30ml
celimax$20.144.6★3,083 rev
Sweet Chef Carrot Ginger + Salicylic Acid Pore Cleanser - Foaming Face Wash and Gentle Cleanser for Blemish Prone Skin - Brightening Ginger Pore Minimizer Carrot and Exfoliating Face Wash (5 fl oz)
Sweet Chef$10.604.6★148 rev
Newest
by launch datecelimax The Vita A Retinol Shot Tightening Serum | with Pure Vitamin A Retinol Peptide Pore Minimizer Wrinkles & Fine Lines Firmer Skin Anti-Aging Skin Smoothing Korean Skin Care Gift 30ml
celimax$20.143,083 rev
Mad Hippie Corrective Peptide Serum for Face Skin-Tightening Collagen Peptides Anti-Wrinkle Essentials 1.02 Fl Oz
Mad Hippie$26.70510 rev
Sweet Chef Carrot Ginger + Salicylic Acid Pore Cleanser - Foaming Face Wash and Gentle Cleanser for Blemish Prone Skin - Brightening Ginger Pore Minimizer Carrot and Exfoliating Face Wash (5 fl oz)
Sweet Chef$10.60148 rev
Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
Why Not Natural$19.041,486 rev
Mad Hippie Super A Retinol Serum for Face Potent Skin Repair & Anti-Aging Serum with 3 Retinoids Bakuchiol + Hydrating Hyaluronic Acid 1.02 Oz
Mad Hippie$27.52456 rev
Trending
90-day click momentumcelimax The Vita A Retinol Shot Tightening Serum | with Pure Vitamin A Retinol Peptide Pore Minimizer Wrinkles & Fine Lines Firmer Skin Anti-Aging Skin Smoothing Korean Skin Care Gift 30ml
celimax$20.144.6★
Mad Hippie Corrective Peptide Serum for Face Skin-Tightening Collagen Peptides Anti-Wrinkle Essentials 1.02 Fl Oz
Mad Hippie$26.704.7★
The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz
The Ordinary$5.864.7★
Mad Hippie Vitamin A Serum with Hyaluronic Acid - Hydrating Serum Anti-Aging Skin-Tightening Skin-Brightening Serum Exfoliating Retinoid Serum Retinol Alternative 1.02 Oz
Mad Hippie$27.694.6★
Mad Hippie Super A Retinol Serum for Face Potent Skin Repair & Anti-Aging Serum with 3 Retinoids Bakuchiol + Hydrating Hyaluronic Acid 1.02 Oz
Mad Hippie$27.524.7★
What buyers say about vitamin a serum
What buyers praise and complain about, mined from review topics.What buyers love
“super helpful for textured skin”
“Plus, its very affordable for the quality you get”
“reasonable price”
“dries fast”
“Skin feels smooth”
“Helps with oily skin”
“absorbs well”
“this has helped my skin dryness too”
“I will say that it did help to clear my acne”
“Does what it claims”
What buyers complain about
“Irritating”
“it burned my face”
“Did nothing”
“it isn't moisturizing”
“It doesnt have fragrance”
“it has a very sticky consistency”
“My skin became dry”
“for pore minimizing, I dont see much improvement”
“break out worse then ever”
“Didnt fit my skin”
Top return reasons
Common questions
- Is vitamin a serum profitable to sell on Amazon United States?
- The niche generates $102K/yr across 7 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the vitamin a serum niche?
- 5 brands and 574 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vitamin a serum?
- Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.1%.
- When does demand for vitamin a serum peak?
- Demand is steady year-round — the busiest month runs 2.8× the quietest.
- What does it cost to enter the vitamin a serum niche?
- Listings span $5.86–$27.69; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 9,777 reviews — the moat a new listing must climb.