virtue shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$46.90avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$15.03–$107.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good737.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 44K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, virtue shampoo and conditioner is a $156K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
virtue shampoo and conditioner market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $235K–$281K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.5%
- Avg brand age
- 89 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- VIRTUE100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top virtue shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIRTUE Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair Color Safe
VIRTUE$57.694.4★472 rev
Virtue Flourish Shampoo for Thinning Hair | Detoxifies Volumizes Repairs Thinning Hair
VIRTUE$34.164.3★787 rev
VIRTUE Smooth Sulfate Free Shampoo for Frizz Control for Curly Hair Safe for All Hair Types Color Safe
VIRTUE$36.864.5★766 rev
Virtue Smooth Conditioner for Frizz Control for Curly Hair Sulfate Free Safe for All Hair Types Color Safe
VIRTUE$38.174.5★763 rev
Virtue Flourish Conditioner for Thinning Hair | Nourishes Thickens Detangles Thinning Hair
VIRTUE$38.084.4★524 rev
Newest
by launch date
VIRTUE Strength and Shield Leave-In Conditioner Detangles and Strengthens Hair All Hair Types Color Safe 5 Fl Oz
VIRTUE$35.4992 rev
Virtue Recovery Damage Reverse Hair Serum
VIRTUE$48.21283 rev
Virtue Flourish Shampoo Conditioner and Density Booster Treatment Bundle for Thinning Hair for Women 100% Drug-Free Regimen
VIRTUE$107.7211 rev
Virtue Flourish Shampoo Conditioner and Density Booster Treatment Bundle for Thinning Hair for Women Botanical-based Hair Regimen
VIRTUE$57.73140 rev
Virtue Flourish Shampoo for Thinning Hair | Detoxifies Volumizes Repairs Thinning Hair
VIRTUE$34.16787 rev
Trending
90-day click momentumVIRTUE Strength and Shield Leave-In Conditioner Detangles and Strengthens Hair All Hair Types Color Safe 5 Fl Oz
VIRTUE$35.494.2★
VIRTUE Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair Color Safe
VIRTUE$57.694.4★
VIRTUE Smooth Sulfate Free Shampoo for Frizz Control for Curly Hair Safe for All Hair Types Color Safe
VIRTUE$36.864.5★
VIRTUE Recovery Conditioner with Keratin Hydrates Softens and Renews Damaged Hair Sulfate Free Color Safe
VIRTUE$15.034.2★
VIRTUE Full Sulfate Free Volumizing Shampoo Thickens Hair Safe for All Hair Types Color Safe
VIRTUE$59.484.3★
What buyers say about virtue shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“smooths my hair”
“The quality feels consistent”
“at a great value”
“It has helped to strengthen my hair”
“- very moisturizing”
“Her hair is much easier to brush through”
“protect my hair”
“The formula feels lightweight”
“Adds shine”
What buyers complain about
“Its expensive”
“Horrible smell”
“all it did for me was make my hair limpER”
“Drying”
“it made it greasy”
“False advertising”
“certainly does not thicken”
“Its definitely not suitable for fine hair”
“I wasn't even able to use it”
“Didnt work”
Top return reasons
Common questions
- Is virtue shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $156K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the virtue shampoo and conditioner niche?
- 1 brands and 2 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in virtue shampoo and conditioner?
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 1.2%.
- When does demand for virtue shampoo and conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the virtue shampoo and conditioner niche?
- Listings span $15.03–$107.72; the average listing price is $46.90 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.