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Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

762K

Growth, 90 days vs prior 90

+25.9%

Conversion, latest week

8.6%

Market size, estimated

$1.4Ma year

Top search term

b tan195K searches a year

Listings sell for $20.70 on average, from $9.53 to $42.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $20.70 that is $41K to $52K a year per listing.

Average price

$20.70inside the $15 to $100 sweet spot

Price range

$9.53–$42.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$41K–$52K

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #38 within Sunscreens & Tanning Products. It carries 3,352 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#38in Sunscreens & Tanning Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,352per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months