violet perfume
Worth a lookShows low returns (0.1%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Price range
Great$6.56–$108.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good923avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$73K$73K/yr · 59K searches
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, violet perfume is a $73K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
violet perfume market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $65K–$79K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #594
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 2.0%
- Avg brand age
- 70 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
81
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
21%
- Elizabeth Taylor28%
- Dossier25%
- Dolce&Gabbana7%
- Royal Violets7%
- Crusellas7%
- Afnan4%
Demand
Weekly Amazon search volume, last 45 weeks — -14.5% search growth over the last 90 days.Top violet perfume search terms
- violet perfume24K/yr
- violet eyes perfume6K/yr
- perfume de violetas8K/yr
- dossier floral violet5K/yr
- violet perfume for women6K/yr
- violet eyes perfume by elizabeth taylor7K/yr
- floral violet perfume dossier2K/yr
- violet eyes2K/yr
Top violet perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dossier - Floral Violet - Eau de Parfum - Inspired by Daisy - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)
Dossier$28.224.4★582 rev
Elizabeth Taylor Violet Eyes Eau De Parfum Spray 3.3-Ounce
Elizabeth Taylor$21.814.5★1,514 rev
Royal Violets Baby Cologne 7.6 Fl Oz
Royal Violets$6.564.5★2,974 rev
Crusellas Agua de Violetas (Violet Water) Pump Spray 8 Fl. Oz.
Crusellas$10.134.6★1,221 rev
VIOLET EYES by Elizabeth Taylor EAU DE PARFUM SPRAY 3.3 OZ
Elizabeth Taylor$25.124.5★1,514 rev
Newest
by launch date
Dossier - Fruity Violet - Eau de Parfum - Long-Lasting Sweet Fruity Floral Fragrance - Feminine - 1.7 fl oz (50ml)
Dossier$29.6141 rev
Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz
Tree Hut$11.2660 rev
Le Monde Gourmand Violet Sucr Eau de Parfum Spray Perfume for Women Raspberry Pure Candied Violet & Sugar Crystals Scent Vegan & Cruelty Free 1 fl oz (30 ml)
Le Monde Gourmand$27.8927 rev
EJW Midnight Violet Body Spray for Women | Elegant Floral Hair Perfume & Body Mist Alcohol-Free Long-Lasting Fragrance with Aloe & Coconut 1.01 fl oz (Midnight Violet)
EJW$7.8618 rev
Kitsch Hair Perfume for Women - Sheer Violet | Clean Deodorizing & Patented Odor-Eliminating Technology Hair Spray & Body Mist - Freshen Hair Body & Pillows - Raspberry Soft Musk Scent - 50mL
Kitsch$17.101,234 rev
Trending
90-day click momentumDossier - Fruity Violet - Eau de Parfum - Long-Lasting Sweet Fruity Floral Fragrance - Feminine - 1.7 fl oz (50ml)
Dossier$29.614.5★
Le Monde Gourmand Violet Sucr Eau de Parfum Spray Perfume for Women Raspberry Pure Candied Violet & Sugar Crystals Scent Vegan & Cruelty Free 1 fl oz (30 ml)
Le Monde Gourmand$27.893.8★
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.464.7★
Pakalana Chinese Violet Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin 3.4 oz
Ua Body$25.644.1★
Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz
Tree Hut$11.263.9★
What buyers say about violet perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“It doesn't easily break”
“ABSOLUTELY worth the money”
“The florals here are soft”
“pressurized atomizers are of absolutely fantastic quality”
“Very pretty”
“It is a good size”
“Easy to use”
“As expected”
“It's not heavy or overwhelming”
What buyers complain about
“Scent does not last very long”
“longevity is disappointing”
“Waste of money”
“I was shocked to see it's advertised as EDP because it simply does not compare to true EDPs. and the bottle/package does not say EDP anywhere on it”
“A little small”
“lasts 2 seconds, not moisturizing”
“since it wasnt wrapped in any type of plastic it leaked in my other items”
“This product caused me a huge allergic skin reaction on my neck and face”
“not really violet”
“Watered down scent”
Top return reasons
Common questions
- Is violet perfume profitable to sell on Amazon United States?
- The niche generates $73K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the violet perfume niche?
- 16 brands and 81 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in violet perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- What does it cost to enter the violet perfume niche?
- Listings span $6.56–$108.95; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 923 reviews — the moat a new listing must climb.