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Vintage Black Kenneth Cole for Men

Fail

The top 5 brands take 100% of clicks, so Vintage Black Kenneth Cole for Men is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$39K/yr23K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
97%top-5 click share · 2 brands · 6 sellers

Flapen Score

Vintage Black Kenneth Cole for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Vintage Black Kenneth Cole for Men is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Black Kenneth Cole for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Vintage Black Kenneth Cole for Men 23K times last year and spent an estimated $39K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
4.7%
Market size, estimated
$39Ka year
Peak month
December3.1× the quietest month
Top search term
kenneth cole vintage black6K searches a year

02 · Price

A sale here is worth $36.70.

Listings sell for $36.70 on average, from $10.13 to $75.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $36.70 that is $4K to $9K a year per listing.

Average price
$36.70inside the $15 to $100 sweet spot
Price range
$10.13–$75.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Men's. It carries 4,889 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Men's
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
4,889per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vintage Black Kenneth Cole for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 216%

Demand

Vintage Black Kenneth Cole for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Vintage Black Kenneth Cole for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenneth cole vintage black6K/yr
  • vintage black kenneth cole for men5K/yr
  • vintage black4K/yr
  • kenneth cole vintage black cologne3K/yr
  • vintage black kenneth cole2K/yr
  • vintage black cologne for men3K/yr
  • kenneth cole vintage black cologne for men986/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Black Kenneth Cole for Men

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vintage Black Kenneth Cole for Men questions

Answered from the same tracked data.