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Vince Camuto Cologne for Men

Fail

The top 5 brands take 100% of clicks, so Vince Camuto Cologne for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$74K/yr36K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
78%top-5 click share · 1 brands · 2 sellers

Flapen Score

Vince Camuto Cologne for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Vince Camuto Cologne for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vince Camuto Cologne for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Vince Camuto Cologne for Men 36K times last year and spent an estimated $74K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
3.9%
Market size, estimated
$74Ka year
Peak month
December3.5× the quietest month
Top search term
vince camuto cologne for men22K searches a year

02 · Price

A sale here is worth $53.16.

Listings sell for $53.16 on average, from $12.30 to $83.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $53.16 that is $0 to $5K a year per listing.

Average price
$53.16inside the $15 to $100 sweet spot
Price range
$12.30–$83.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #560 within Men's. It carries 788 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#560in Men's
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
788per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 117 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
117 months

Products

Top Vince Camuto Cologne for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Vince Camuto Cologne for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Vince Camuto Cologne for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vince camuto cologne for men22K/yr
  • vince camuto cologne6K/yr
  • vince camuto perfume for men4K/yr
  • vince camuto mens cologne3K/yr

Reviews and returns

What reviews say buyers love and hate about Vince Camuto Cologne for Men

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful smell”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Vince Camuto Cologne for Men questions

Answered from the same tracked data.