Vima Changing Foundation

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+12.5%

Conversion, latest week

0.7%

Market size, estimated

$7Ka year

Peak month

August23.8× the quietest month

Top search term

meroda color changing foundation24K searches a year

Listings sell for $21.75 on average, from $8.28 to $42.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.75 that is $0 to $2K a year per listing.

Average price

$21.75inside the $15 to $100 sweet spot

Price range

$8.28–$42.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #578 within Face. It carries 1,851 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

84%

Out of stock, average day

6.6%

Average rank

#578in Face

Average rating

3.60 starsAmazon United States average 4.42 stars

Average reviews

1,851per listing

Listings tracked

32

21 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

10Amazon's first-year sales bar

Average brand age

38 months