vikings blade
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.73–$18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad12,813.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, vikings blade is a $55K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vikings blade market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 5.3%
- Avg brand age
- 78 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
39
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
7%
- SHAVING REVOLUTION47%
- Keropy12%
- Bambaw11%
- ASTRA10%
- ZOMCHI7%
- Derby6%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top vikings blade search terms
- single blade razor refill20K/yr
- japanese steel razor blades3K/yr
- razor blade shaver4K/yr
- shaving revolution razor blades3K/yr
- goodline razor blades3K/yr
- edge razor blades3K/yr
- blades for razor2K/yr
Top vikings blade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count
SHAVING REVOLUTION$9.874.5★24,051 rev
KEROPY 50 Safety Razor Blades
Keropy$9.954.6★274 rev
Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)
ASTRA$9.234.6★55,146 rev
ZOMCHI Double Edge Razor Blades 60 Count Stainless Steel Refills
ZOMCHI$8.864.6★655 rev
100 Derby Premium Single Edge Razor Blades for straight razor
Derby$7.734.7★14,223 rev
Newest
by launch dateKEROPY 50 Safety Razor Blades
Keropy$9.95274 rev
Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply
Bambaw$10.041,243 rev
Matte Black Safety Razors for Men Reusable Metal Single Blade Razor
BULIMICA$9.803,354 rev
SHAVING REVOLUTION 100 Count Mens Safety Double Edge Razor Blades for Shaving - Platinum Japanese Stainless Steel Double Razor Shaving Blades for a Smooth Precise and Clean Shave
SHAVING REVOLUTION$18.4524,051 rev
ZOMCHI Double Edge Razor Blades 60 Count Stainless Steel Refills
ZOMCHI$8.86655 rev
Trending
90-day click momentum
Feather Double Edge Safety Razor Blades - (50 Count) - Platinum Coated Hi-Stainless Steel Razor Blades - Fits Most Safety Razors - Super Sharp for Close Shaves - Japanese Quality
Feather$16.924.8★
KEROPY 50 Safety Razor Blades
Keropy$9.954.6★
Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply
Bambaw$10.044.6★
SHAVING REVOLUTION 100 Count Mens Safety Double Edge Razor Blades for Shaving - Platinum Japanese Stainless Steel Double Razor Shaving Blades for a Smooth Precise and Clean Shave
SHAVING REVOLUTION$18.454.5★
ZOMCHI Double Edge Razor Blades 60 Count Stainless Steel Refills
ZOMCHI$8.864.6★
What buyers say about vikings blade
What buyers praise and complain about, mined from review topics.What buyers love
“Best value”
“They continue to be a good quality blade”
“Durable works with older shave handles”
“Easy to use”
“As advertised”
“Hands down the smoothest”
“No irritation”
“incredibly comfortable”
“affordable safety razor”
“Perfect fit in my Parker DE Razor”
What buyers complain about
“the quality control is just not there”
“broke quickly”
“Easily nicks skin”
“the handle was soo tiny it was hard to grip”
“For the price point Im not happy with it”
“Dull, thin”
“they feel rough”
“get clogged a ton this was the first one bladed razor ive had that hasnt cut me easily this one has a great blade angle”
“Doesnt hold up”
“Doesnt work”
Top return reasons
Common questions
- Is vikings blade profitable to sell on Amazon United States?
- The niche generates $55K/yr across 12 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the vikings blade niche?
- 8 brands and 39 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in vikings blade?
- Top complaints mined from reviews: Quality-Overall, Durability, Sensitivity-Overall. The return rate is 0.3%.
- When does demand for vikings blade peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the vikings blade niche?
- Listings span $7.73–$18.45; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 12,813 reviews — the moat a new listing must climb.