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Vikings Blade

Fail

Shoppers spend an estimated $55K a year here, so Vikings Blade is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$55K/yr38K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
76%top-5 click share · 8 brands · 39 sellers

Flapen Score

Vikings Blade against its category

The dotted line is the Beauty & Personal Care average. Past it, Vikings Blade is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vikings Blade market on Amazon at a glance

Shoppers on Amazon United States searched for Vikings Blade 38K times last year and spent an estimated $55K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
11.9%
Market size, estimated
$55Ka year
Peak month
July2.3× the quietest month
Top search term
single blade razor refill20K searches a year

02 · Price

A sale here is worth $12.13.

Listings sell for $12.13 on average, from $7.73 to $18.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.13 that is $3K to $6K a year per listing.

Average price
$12.13under the $15 to $100 sweet spot
Price range
$7.73–$18.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #16 within Men's. It carries 12,813 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#16in Men's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
12,813per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Vikings Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

39

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 147%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 7%)

Demand

Vikings Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Vikings Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single blade razor refill20K/yr
  • japanese steel razor blades3K/yr
  • razor blade shaver4K/yr
  • shaving revolution razor blades3K/yr
  • goodline razor blades3K/yr
  • edge razor blades3K/yr
  • blades for razor2K/yr

Reviews and returns

What reviews say buyers love and hate about Vikings Blade

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
24%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“the quality control is just not there”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vikings Blade questions

Answered from the same tracked data.