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Viking Hair Accessories

Maybe

The top 5 brands take only 32% of clicks. But shoppers spend an estimated $40K a year here, so Viking Hair Accessories is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$40K/yr262K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
23%top-5 click share · 72 brands · 75 sellers

Flapen Score

Viking Hair Accessories against its category

The dotted line is the Beauty & Personal Care average. Past it, Viking Hair Accessories is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Hair Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Hair Accessories 262K times last year and spent an estimated $40K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
0.9%
Market size, estimated
$40Ka year
Peak month
October1.9× the quietest month
Top search term
viking hair accessories72K searches a year

02 · Price

A sale here is worth $16.34.

Listings sell for $16.34 on average, from $4.17 to $53.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.34 that is $0 to $2K a year per listing.

Average price
$16.34inside the $15 to $100 sweet spot
Price range
$4.17–$53.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #3,669 within Clips & Barrettes. It carries 756 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#3,669in Clips & Barrettes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
756per listing
Listings tracked
98

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Viking Hair Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

72 rising

Sellers

75

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

23%

Top 20: 55%

Open market

63%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Viking Hair Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Viking Hair Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking hair accessories72K/yr
  • viking jewelry for women44K/yr
  • viking accessories women69K/yr
  • viking costume accessories25K/yr
  • womens viking accessories16K/yr
  • viking women accessories10K/yr
  • viking hair accessories for women7K/yr
  • vikings accessories5K/yr
  • viking costume women accessories7K/yr
  • viking costume accessories women7K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Hair Accessories

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
5.0%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Viking Hair Accessories questions

Answered from the same tracked data.