viking hair
Worth a lookShows low returns (1.1%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.82–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,747.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, viking hair is a $47K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
viking hair market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $45K–$59K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #1,784
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.2%
- Avg brand age
- 40 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
21
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
51%
Top 20: 86%
Open market
27%
- SMOOTH VIKING BEARD CARE40%
- NTYNTY10%
- REECHO8%
- WILLBOND7%
- inSowni4%
- Viking Revolution3%
Demand
Weekly Amazon search volume, last 20 weeks — +1.0% search growth over the last 90 days.Top viking hair search terms
- celtic hair accessories18K/yr
- viking hair15K/yr
- viking braids7K/yr
- smooth viking6K/yr
- viking hair clips6K/yr
- smooth viking hydrating fiber cream1K/yr
Top viking hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smooth Viking Hydrating Fiber Cream for Men - Fiber Cream with Medium Hair Hold Minimal Shine 2oz - Hair Fibers for Thinning Hair Flexible Mens Hair Cream for Natural Style
SMOOTH VIKING BEARD CARE$14.684.2★13,801 rev
REECHO Clip in Braid Hair Extensions for Women 16 Boho Dreadlock Clip in Braids with Beads & Charms 2PCS Synthetic Braided Hairpieces for Cosplay Daily Medium Blonde with Light Blonde
REECHO$17.084.4★160 rev
Smooth Viking Hair Clay for Men Strong Hold Matte Finish Pomade Texture Styling Paste Natural Thickening Hair Product Easy Wash Out All Type Hairs 2oz
SMOOTH VIKING BEARD CARE$14.814.2★13,801 rev
Smooth Viking Forming Cream - High Hold Styling Cream for Matte Finish Mens Hair Products Hair Paste for Short Curly and Long Hair Made in USA 2oz
SMOOTH VIKING BEARD CARE$14.704.2★13,801 rev
inSowni 5 Pieces Unique Vintage Bronze Metal Celtic Hairpins Retro Hair Sticks Minimalist Hair Forks Accessories for Women Girls
inSowni$9.974.0★8 rev
Newest
by launch date
CenXRui 16 Clip in Braid Hair Extensions Boho Dreadlocks Extensions with Beads & Charms 2Pcs Hand-Woven Synthetic Viking Hair for Women Festival & Cosplay (Dark Chocolate Brown with Copper Mixed)
CenXRui$14.1331 rev
WILLBOND 8 Pcs Viking Celtic Hair Clips Vintage Celtic Knot Hair Slide Sticks Retro Silver Alloy Barrette Hairpins Viking Jewelry Accessories for Women Girls Scarf Sweater Gifts(Gemstone)
WILLBOND$20.72931 rev
inSowni 5 Pieces Unique Vintage Bronze Metal Celtic Hairpins Retro Hair Sticks Minimalist Hair Forks Accessories for Women Girls
inSowni$9.978 rev
NTYNTY Clip in Braid Hair Extensions - Boho Festival Princess Braid Viking & Renaissance Hair Extension Fairy Cosplay Wedding Hairpiece for Women - Dark Auburn
NTYNTY$21.0733 rev
NTYNTY Clip in Braid Hair Extensions - Boho Festival Princess Braid Viking & Renaissance Hair Extension Fairy Cosplay Wedding Hairpiece for Women - Ash Brown with Blonde Mixed
NTYNTY$20.8533 rev
Trending
90-day click momentumCenXRui 16 Clip in Braid Hair Extensions Boho Dreadlocks Extensions with Beads & Charms 2Pcs Hand-Woven Synthetic Viking Hair for Women Festival & Cosplay (Dark Chocolate Brown with Copper Mixed)
CenXRui$14.134.6★
VENOFEN 27PCS Silver Hair Jewelry Metal Braids Clips Cuffs Loc Dreadlock Beads Snake Spiral Pirate Viking Accessories for Women and Girls
VENOFEN$7.563.9★
WILLBOND 8 Pcs Viking Celtic Hair Clips Vintage Celtic Knot Hair Slide Sticks Retro Silver Alloy Barrette Hairpins Viking Jewelry Accessories for Women Girls Scarf Sweater Gifts(Gemstone)
WILLBOND$20.724.2★
SEIKEA Boho Braided Ponytail Extension with Hair Tie 24 Long Viking Dreadlock Beads Ponytail Hand-braided Braids Hair Extensions Lightweight Natural Synthetic Hairpiece for Festival Cosplay
SEIKEA$22.444.1★
Jollidecor 247Pcs Viking Hair Accessories Norse Runes Tube Beads Metal Cuffs Clips Rings Dreadlock Beads Braids Locs Hair Jewelry Set for Women Men Beard Decoration Bracelets Necklace DIY Silver
Jollidecor$15.664.6★
What buyers say about viking hair
What buyers praise and complain about, mined from review topics.What buyers love
“Very clean fragrance”
“A good variety”
“Great for the Price”
“Easy to use”
“Just what I needed”
“I love the colors”
“helps to style”
“Easy way to add texture”
“fun and stylish accessory”
“I also love the varying sizes”
What buyers complain about
“leaves a scent that is terrible”
“dont hold securely in my hair”
“It doesnt work”
“Threader broke with the first use”
“Does not add texture”
“The ELEPHANT in the room: many low star ratings are concerned about the chemical ingredients in the product itself”
“Smaller than expected”
“results weren't perfect”
“they do not bend to the hair they fall out immediately”
“this is just like thick water”
Top return reasons
Common questions
- Is viking hair profitable to sell on Amazon United States?
- The niche generates $47K/yr across 29 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the viking hair niche?
- 20 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in viking hair?
- Top complaints mined from reviews: Smell, Hair Related, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the viking hair niche?
- Listings span $4.82–$23.27; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.