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Viking Hair

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $47K a year here, so Viking Hair is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$47K/yr53K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
51%top-5 click share · 20 brands · 21 sellers

Flapen Score

Viking Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Viking Hair is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Hair 53K times last year and spent an estimated $47K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
5.9%
Market size, estimated
$47Ka year
Top search term
celtic hair accessories18K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $4.82 to $23.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.87 that is $0 to $1K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$4.82–$23.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,784 within Clips & Barrettes. It carries 2,747 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#1,784in Clips & Barrettes
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
2,747per listing
Listings tracked
29

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Viking Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

21

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

27%

  • Brand 140%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Viking Hair search demand

Weekly searches over the year. Pick a range.

1K600Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Viking Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celtic hair accessories18K/yr
  • viking hair15K/yr
  • viking braids7K/yr
  • smooth viking6K/yr
  • viking hair clips6K/yr
  • smooth viking hydrating fiber cream1K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Hair

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
1.1%of orders come back
“leaves a scent that is terrible”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Viking Hair questions

Answered from the same tracked data.