Viking Beard
FailThe top 5 brands take 96% of clicks, so Viking Beard is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $112K/yr109K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 12 sellers
Flapen Score
Viking Beard against its category
The dotted line is the Beauty & Personal Care average. Past it, Viking Beard is stronger. Inside it, weaker.
Market
The Viking Beard market on Amazon at a glance
Shoppers on Amazon United States searched for Viking Beard 109K times last year and spent an estimated $112K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $112Ka year
- Peak month
- February4.6× the quietest month
- Top search term
- mad viking20K searches a year
02 · Price
A sale here is worth $20.76.
Listings sell for $20.76 on average, from $9.64 to $38.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.76 that is $2K to $5K a year per listing.
- Average price
- $20.76inside the $15 to $100 sweet spot
- Price range
- $9.64–$38.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #471 within Men's. It carries 5,050 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 73%
- Out of stock, average day
- 2.7%
- Average rank
- #471in Men's
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,050per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Viking Beard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Viking Revolution Ultimate Grooming Kit for Men - Boar Brush Wood Comb Sandalwood Balm & Oil Scissors for Beard & Mustache
- Price
- $29.13
- Rating
- 4.6/5
- Reviews
- 29,346
- Age
- 7y ago

Viking Revolution - Ultimate Beard Kit - Beard Grooming Kit with Beard Brush Beard Comb Beard Balm Beard Oil Beard & Moustache Scissors - Gifts for Men
- Price
- $28.78
- Rating
- 4.6/5
- Reviews
- 29,346
- Age
- 8y ago

Mad Viking Valhalla Beard Balm Non-Greasy Balm to Soften and Style with a Medium Hold - Made with Shea Butter Beeswax & Premium Oils - Smooth Sandalwood & Vanilla Scent Made in the USA - 2oz
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 679
- Age
- 7y ago

Viking Revolution Ultimate Beard Care Collection - Gifts for Men Includes Oil Balm Brush Comb and Pen - Beard Kit for Men with Sandalwood Spiced Vanilla Coffee Whiskey Sweet Tobacco
- Price
- $36.75
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 1y ago

Mad Viking Fenrir Beard Oil Hydrate Soften And Grow Your Beard Naturally. Fight Itch And Dandruff With A Bold Neroli Rum & Tobacco Scent. Made In The USA - 2oz
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 1,249
- Age
- 1y ago
Trending
estimated 90-day click momentum
Viking Revolution Black Trucker Hat for Men - Mesh Black Hats for Men Baseball Cap Distressed with Adjustable Dad Hat
- Price
- $9.90
- Rating
- 3.3/5
- Reviews
- 136
- Age
- 3y ago

Honcloud Realistic - Novelty Viking Dwarf Pre-Styled Braided Fake Beard for Cosplay & Halloween(Ginger)
- Price
- $19.71
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago

Synthetic Viking Dwarf Long Fake Beard and Mustache for Men 5 Braids Red Brown Cosplay Costume Beard
- Price
- $15.31
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 10mo ago

Mad Viking ICEFALL Beard & Mustache 2-in-1 Premium Styling Comb Dual-Sided Anti-Static Grooming Tool Durable and Travel-Ready Smooths Detangles & Distributes Oils for Strong Tamed Hair
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

Mad Viking Fenrir Beard Balm Non-Greasy Balm to Soften and Style with a Medium Hold - Made with Shea Butter Beeswax & Premium Oils - Bold Bourbon Neroli Rum & Tobacco Scent Made in the USA - 2oz
- Price
- $20.29
- Rating
- 4.7/5
- Reviews
- 679
- Age
- 1y ago
Newest
by launch date
Mad Viking ICEFALL Beard & Mustache 2-in-1 Premium Styling Comb Dual-Sided Anti-Static Grooming Tool Durable and Travel-Ready Smooths Detangles & Distributes Oils for Strong Tamed Hair
- Price
- $12.70
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9mo ago

Synthetic Viking Dwarf Long Fake Beard and Mustache for Men 5 Braids Red Brown Cosplay Costume Beard
- Price
- $15.31
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 10mo ago

Yan Dream Brown Long Viking Beard and Mustache Fake Beard for Men Medieval Knight Dwarf Costume Facial Hair Accessory
- Price
- $14.04
- Rating
- 4.9/5
- Reviews
- 5
- Age
- 11mo ago

Honcloud Realistic - Novelty Viking Dwarf Pre-Styled Braided Fake Beard for Cosplay & Halloween(Red)
- Price
- $19.75
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago

Honcloud Realistic - Novelty Viking Dwarf Pre-Styled Braided Fake Beard for Cosplay & Halloween(Ginger)
- Price
- $19.71
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
12
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 90%
Open market
2%
- Viking Revolution47%
- MAD VIKING BEARD CO.39%
- Honcloud5%
- Yan Dream3%
- Striking Viking2%
- Comfy Mate1%
- Open — no brand owns it (3 brands, 2%)
Demand
Viking Beard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Viking Beard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mad viking20K/yr
- viking beard28K/yr
- viking beard kit16K/yr
- viking revolution beard kit10K/yr
- mad viking beard butter5K/yr
- mad viking beard wash6K/yr
- mad viking beard4K/yr
- mad viking beard balm4K/yr
- viking revolution beard4K/yr
- mad viking beard wash and conditioner2K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Viking Beard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









