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Viking Beard

Fail

The top 5 brands take 96% of clicks, so Viking Beard is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$112K/yr109K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
56%top-5 click share · 9 brands · 12 sellers

Flapen Score

Viking Beard against its category

The dotted line is the Beauty & Personal Care average. Past it, Viking Beard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Beard market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Beard 109K times last year and spent an estimated $112K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
5.0%
Market size, estimated
$112Ka year
Peak month
February4.6× the quietest month
Top search term
mad viking20K searches a year

02 · Price

A sale here is worth $20.76.

Listings sell for $20.76 on average, from $9.64 to $38.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.76 that is $2K to $5K a year per listing.

Average price
$20.76inside the $15 to $100 sweet spot
Price range
$9.64–$38.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #471 within Men's. It carries 5,050 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
2.7%
Average rank
#471in Men's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,050per listing
Listings tracked
30

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Viking Beard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 90%

Open market

2%

  • Brand 147%
  • Brand 239%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Viking Beard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Viking Beard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mad viking20K/yr
  • viking beard28K/yr
  • viking beard kit16K/yr
  • viking revolution beard kit10K/yr
  • mad viking beard butter5K/yr
  • mad viking beard wash6K/yr
  • mad viking beard4K/yr
  • mad viking beard balm4K/yr
  • viking revolution beard4K/yr
  • mad viking beard wash and conditioner2K/yr

FAQ

Common Viking Beard questions

Answered from the same tracked data.