Is viking profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 13 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the viking niche?

6 brands and 326 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in viking?

Top complaints mined from reviews: Functionality-Overall, Skin Health, Allergies. The return rate is 1.0%.

When does demand for viking peak?

Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the viking niche?

Listings span $10.39–$151.87; the average listing price is $48.82 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

viking

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Market size

Great$2.0M

$2.0M/yr · 1.8M searches

Avg price

Great$48.82

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great168.92

avg incumbent reviews — the moat a new listing must climb

Price range

Good$10.39–$151.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, viking is a $2.0M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

viking market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 2.2%
Avg BSR: #224
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 15.0%
Avg brand age: 41 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

326

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Norse Organics62%
SDXJIOGE20%
YOCMIPS9%
ZALPNUP4%
KIRTIJW4%
Birunwer1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top viking search terms

viking525K/yr +1.8%0.0% conv.
norse organics acne400K/yr -15.7%5.0% conv.
norse organics283K/yr -11.9%3.8% conv.
viking gifts for men146K/yr -21.3%0.0% conv.
norse79K/yr +2.7%1.1% conv.
viking jewelry for men73K/yr +5.2%0.0% conv.
norse organics acne set25K/yr +17.2%4.5% conv.
viking jewelry40K/yr +19.0%0.0% conv.
viking gifts43K/yr -20.2%0.0% conv.
viking stuff23K/yr +10.8%0.0% conv.

All search terms

Top viking products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Norse Organics | The Complete System For Pimples | 3 Step System with Day Glow Balm Acne Night Balm Face Scrub | Natural Face Care with Arctic Herbs & Beeswax for Teens & Adults (3 pc kit)

Norse Organics$97.523.4★94 rev

SDXJIOGE Organic Acne & Redness Relief Set Organic Acne & Redness Killer Balm Natural Clearing Balm for Face Soothing Breakout Control & Skin Repair Kit for All Skin Types

SDXJIOGE$42.664.2★82 rev

Norse Organics Pimple Stopper Night Balm | Acne Spot Treatment for Redness and Soothing Skin | Natural Bioactive Ingredients Help Treat Blemishes and Breakouts | Dermatologist Approved Skincare | 1 oz

Norse Organics$36.433.9★134 rev

Organics Acne Balm Set Acne & Redness Killer Balm with Squalane Oil Calendula Extract Sea Buckthorn 4 in 1 Acne Cream for Anti-Wrinkle and Moisturizing Suitable for All Skin Types 1.05OZ / 30ML

YOCMIPS$42.283.9★63 rev

Norse Organics | The Complete System for Pimples 2.0 | 4 Step Skincare Kit with Natural Arctic Herbs | Includes Pimple Stopper Day & Night Balms Scar Balm Face Scrub | For All Skin Types (4 pcs)

Norse Organics$151.874.2★57 rev

Newest

by launch date

Organics Acne Balm Set with Squalane Oil Calendula Sea Buckthorn Rosehip & Arnica 4-Piece Balm & Scrub Kit for Uneven-Looking Skin Pore-Area Texture & Moisturizing Care 1.05 oz / 30 ml (4PCS)

ZALPNUP$41.876 rev

2mo ago

Acne Set with Arctic Plant Ingredients Night Balm Day Balm Face Scrub Reduces Redness Moisturize & Repair All Skin Types

Birunwer$28.807 rev

5mo ago

Norse Organics$36.43134 rev

6mo ago

Norse Organics | Pimple Stopper Day Balm | Daytime Skin Treatment for Acne and Hydrating Skin with Arctic Herbs & Beeswax | New Packaging Formerly Called 6-in-1 Daily Glow & Moisturize Balm | 1 oz

Norse Organics$36.7583 rev

6mo ago

Norse Organics | The Complete System For Pimples | 3 Step System with Day Glow Balm Acne Night Balm Face Scrub | Natural Face Care with Arctic Herbs & Beeswax for Teens & Adults (3 pc kit)

Norse Organics$97.5294 rev

6mo ago

What buyers say about viking

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin13%

“Good for skin”

Smell7%

“smells good”

Moist/Dry6%

“keeps skin well hydrated”

Soft Feel6%

“leaves skin soft”

Quality-Overall5%

“What I particularly liked about the product is the comprehensive”

Symptom Reduction4%

“help control acne”

Cleansing4%

“My face feels clean”

Allergies4%

“This is a great option to treat acne”

Efficiency4%

“still effective, which is exactly what I need since I can get sensitive”

Suitability Dry Skin4%

“worked really well for my dry skin”

What buyers complain about

Functionality-Overall9%

“Did not work”

Skin Health9%

“Burned my skin”

Allergies8%

“Made my skin worse”

Value For Money7%

“Expensive”

Smell6%

“Smells awful”

Size-Overall3%

“Even though the size of the jar is small”

Oily/Greasy2%

“too oily”

Suitability Oily Skin2%

“So I have really oily skin”

Symptom Reduction2%

“Its not an immediate fix”

Suitability Dry Skin2%

“It takes a bit to dry”

Top return reasons

Functionality-Overall24%

Advertised Vs Actual Product21%

Smell8%

Size-Overall7%

Skin Health6%

Product Condition5%

Oily/Greasy4%

Defective Material/Parts3%

Value For Money3%

Leak-Proof3%

Common questions

Is viking profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 13 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the viking niche?: 6 brands and 326 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in viking?: Top complaints mined from reviews: Functionality-Overall, Skin Health, Allergies. The return rate is 1.0%.
When does demand for viking peak?: Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the viking niche?: Listings span $10.39–$151.87; the average listing price is $48.82 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

viking

viking market data

Competition & brand share

Demand & seasonality

Top viking search terms

Top viking products on Amazon

Top sellers

Newest

Trending

What buyers say about viking

What buyers love

What buyers complain about

Top return reasons

Common questions

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