Victoria Secret Perfume

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

2.1%

Market size, estimated

$3.7Ma year

Peak month

December2.5× the quietest month

Top search term

victoria secret perfume3.1M searches a year

Listings sell for $24.30 on average, from $4.94 to $98.02. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $24.30 that is $73K to $97K a year per listing.

Average price

$24.30inside the $15 to $100 sweet spot

Price range

$4.94–$98.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$73K–$97K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Women's. It carries 4,967 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#50in Women's

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,967per listing

Listings tracked

37

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

58 months