victoria secret perfume
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 7.1M searches
Avg price
Incredible$24.30avg listing price — sweet spot $15–$100
Price range
Great$4.94–$98.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,966.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, victoria secret perfume is a $3.7M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
victoria secret perfume market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- $3.6M–$4.9M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
593
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
12%
- Victoria's Secret66%
- PHLUR10%
- Al-Rehab4%
- Ard Al Zaafaran4%
- Kuumba Made2%
- eos2%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top victoria secret perfume search terms
- victoria secret perfume3.1M/yr
- perfume oil905K/yr
- victoria secret body spray525K/yr
- roll on perfume335K/yr
- phlur vanilla skin308K/yr
- vanilla body spray264K/yr
- bath and body works perfume221K/yr
- hair and body mist113K/yr
- oil perfume95K/yr
- bare vanilla136K/yr
Top victoria secret perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Victorias Secret Body Fragrance Mist Bare Vanilla - 8.4 fl oz
Victoria's Secret$16.314.7★15,970 rev
PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$36.994.4★3,227 rev
Victorias Secret Fragrance Mist Collection 4 Piece Mini Mist Gift Set Assorted Scents Gift Set for Women
Victoria's Secret$26.564.7★4,092 rev
Victorias Secret Bombshell Mini Fragrance Mist Notes of Purple Passion Fruit Shangri-La Peony & Vanilla Orchid Travel Size Body Spray for Women (2.5 oz)
Victoria's Secret$13.564.5★6,766 rev
Victorias Secret Body Fragrance Mist Pure Seduction - 8.4 fl oz
Victoria's Secret$15.684.7★6,529 rev
Newest
by launch date
PHLUR Vanilla Skin Body Mist 3 Fl Oz - Hair and Body Perfume for Women
PHLUR$25.9587 rev
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.522,544 rev
Kuumba Made Vanilla Bean Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.192,164 rev
Al Rehab Choco Musk Marshmallow Sweet Chocolate-Vanilla Concentrated Perfume Oil Roll-On for Unisex 0.2 Ounce / 6ml
Al-Rehab$5.601,196 rev
PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)
PAT-YES$9.842,919 rev
Trending
90-day click momentumPHLUR Vanilla Skin Body Mist 3 Fl Oz - Hair and Body Perfume for Women
PHLUR$25.954.0★
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★
Kuumba Made Vanilla Bean Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz
Kuumba Made$11.194.3★
PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)
PAT-YES$9.844.3★
Victorias Secret Love Spell Mist & Lotion Set
Victoria's Secret$28.834.7★
What buyers say about victoria secret perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fragrance”
“GREAT value”
“durable”
“Excellent product”
“Easy to fit in my small bag”
“Birthday present”
“Its soft and creamy”
“Exactly what I wanted”
“Easy to put on”
“Easy to apply”
What buyers complain about
“Scent doesn't last long”
“Didn't last”
“it was leaking”
“Larger than expected”
“too expensive”
“High alcohol content”
“False advertisement”
“But Weak”
“too expensive for the low quality”
“Allergic reaction”
Top return reasons
Common questions
- Is victoria secret perfume profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 37 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the victoria secret perfume niche?
- 14 brands and 593 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in victoria secret perfume?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.4%.
- When does demand for victoria secret perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the victoria secret perfume niche?
- Listings span $4.94–$98.02; the average listing price is $24.30 (sweet spot $15–$100). The average incumbent carries 4,967 reviews — the moat a new listing must climb.