Victoria Secret Gift Sets
FailThe top 5 brands take 99% of clicks, so Victoria Secret Gift Sets is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $39K/yr74K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 30%top-5 click share · 7 brands · 102 sellers
Flapen Score
Victoria Secret Gift Sets against its category
The dotted line is the Beauty & Personal Care average. Past it, Victoria Secret Gift Sets is stronger. Inside it, weaker.
Market
The Victoria Secret Gift Sets market on Amazon at a glance
Shoppers on Amazon United States searched for Victoria Secret Gift Sets 74K times last year and spent an estimated $39K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $39Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- victoria secret lotion set15K searches a year
02 · Price
A sale here is worth $36.63.
Listings sell for $36.63 on average, from $13.56 to $103.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.63 that is $0 to $4K a year per listing.
- Average price
- $36.63inside the $15 to $100 sweet spot
- Price range
- $13.56–$103.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #340 within Women's. It carries 1,027 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 92%
- Out of stock, average day
- 2.4%
- Average rank
- #340in Women's
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,027per listing
- Listings tracked
- 51
04 · Newcomers
8 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Victoria Secret Gift Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
102
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
0%
- Brand 189%
- Brand 26%
- Brand 33%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 0%)
Demand
Victoria Secret Gift Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Victoria Secret Gift Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- victoria secret lotion set15K/yr
- victoria secret gift sets for women12K/yr
- victoria secret mini perfume set12K/yr
- victoria secret gift10K/yr
- victorias secret gift set11K/yr
- victoria secret gift sets7K/yr
- pink perfume set5K/yr
- victoria secret perfume mini set3K/yr
- victoria secret perfume set 12 pack mini853/yr
Reviews and returns
What reviews say buyers love and hate about Victoria Secret Gift Sets
We read the reviews and the return reasons for every product selling here.
“The scent is extremely weak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Victoria Secret Gift Sets questions
Answered from the same tracked data.









