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Victoria Secret Gift Sets

Fail

The top 5 brands take 99% of clicks, so Victoria Secret Gift Sets is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$39K/yr74K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
30%top-5 click share · 7 brands · 102 sellers

Flapen Score

Victoria Secret Gift Sets against its category

The dotted line is the Beauty & Personal Care average. Past it, Victoria Secret Gift Sets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Victoria Secret Gift Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Victoria Secret Gift Sets 74K times last year and spent an estimated $39K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
1.4%
Market size, estimated
$39Ka year
Peak month
December7.7× the quietest month
Top search term
victoria secret lotion set15K searches a year

02 · Price

A sale here is worth $36.63.

Listings sell for $36.63 on average, from $13.56 to $103.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.63 that is $0 to $4K a year per listing.

Average price
$36.63inside the $15 to $100 sweet spot
Price range
$13.56–$103.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #340 within Women's. It carries 1,027 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
2.4%
Average rank
#340in Women's
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,027per listing
Listings tracked
51

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top Victoria Secret Gift Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

102

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Victoria Secret Gift Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Victoria Secret Gift Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • victoria secret lotion set15K/yr
  • victoria secret gift sets for women12K/yr
  • victoria secret mini perfume set12K/yr
  • victoria secret gift10K/yr
  • victorias secret gift set11K/yr
  • victoria secret gift sets7K/yr
  • pink perfume set5K/yr
  • victoria secret perfume mini set3K/yr
  • victoria secret perfume set 12 pack mini853/yr

Reviews and returns

What reviews say buyers love and hate about Victoria Secret Gift Sets

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.7%of orders come back
“The scent is extremely weak”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Victoria Secret Gift Sets questions

Answered from the same tracked data.