Is victoria secret gift sets profitable to sell on Amazon United States?

The niche generates $39K/yr across 51 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (44/100).

How competitive is the victoria secret gift sets niche?

7 brands and 102 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in victoria secret gift sets?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.

When does demand for victoria secret gift sets peak?

Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.

What does it cost to enter the victoria secret gift sets niche?

Listings span $13.56–$103.27; the average listing price is $36.63 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.

victoria secret gift sets

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.63

avg listing price — sweet spot $15–$100

Price range

Great$13.56–$103.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good1,027.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 74K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, victoria secret gift sets is a $39K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

victoria secret gift sets market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 1.4%
Avg BSR: #340
Page quality: 0%
Prime: 92%
Sponsored: 88%
Out of stock: 2.4%
Avg brand age: 37 months
Avg seller age: 144 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

102

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

Victoria's Secret89%
WJing Yi Jia6%
Viverte3%
Boomistry1%
YOOLIFE1%
Bath & Body Works1%
Open — no brand owns it (1 brand, 0%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -6.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Open Trend

Top victoria secret gift sets search terms

victoria secret lotion set15K/yr -9.7%2.3% conv.
victoria secret gift sets for women12K/yr +24.1%1.1% conv.
victoria secret mini perfume set12K/yr -21.6%0.6% conv.
victoria secret gift10K/yr -6.2%1.3% conv.
victorias secret gift set11K/yr +12.0%1.5% conv.
victoria secret gift sets7K/yr +14.9%1.4% conv.
pink perfume set5K/yr -12.1%1.0% conv.
victoria secret perfume mini set3K/yr -46.7%2.4% conv.
victoria secret perfume set 12 pack mini853/yr -87.2%0.0% conv.

All search terms

Top victoria secret gift sets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Victorias Secret Fragrance Mist Collection 4 Piece Mini Mist Gift Set Assorted Scents Gift Set for Women

Victoria's Secret$26.564.7★4,092 rev

Victorias Secret Pure Seduction Mini Fragrance Duo Gift Set Notes of Juiced Plum and Crushed Freesia

Victoria's Secret$17.314.8★2,035 rev

Victorias Secret Love Spell Mini Fragrance Duo Gift Set Notes of Cherry Blossom and Fresh Peach

Victoria's Secret$16.344.7★2,668 rev

Victorias Secret Bombshell Mini Fragrance Duo Gift Set Eau de Parfum & Travel Lotion

Victoria's Secret$22.864.7★1,004 rev

Victorias Secret Fine Fragrance Mini Mist Gift Set 4 Piece Assorted Scents

Victoria's Secret$38.574.6★262 rev

Newest

by launch date

Victorias Secret 6-Piece Bombshell Summer Favorites Mini Eau de Parfum Gift Set

Victoria's Secret$64.007 rev

3mo ago

Victorias Secret 6 Piece Fragrance Discovery Set Giftsets for women

Victoria's Secret$63.1218 rev

4mo ago

Victorias Secret 4-Piece Flavor Favorites Lip Gloss Gift Set Giftsets for women

Victoria's Secret$21.8466 rev

4mo ago

Victorias Secret PINK Vanilla Gift set Body Mist Body oil and Body Butter Giftsets for women

Victoria's Secret$30.308 rev

5mo ago

Victorias Secret Modal Pajama Set Short Sleeve Shirt and Shorts Pajamas for Women Pretty Blossom Lipstick XXL

Victoria's Secret$49.35391 rev

9mo ago

What buyers say about victoria secret gift sets

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Clean smell”

Gifting Purpose15%

“Awesome gift”

Quality-Overall7%

“Great variety and excellent value for the price”

Value For Money5%

“Good deal”

Size-Overall4%

“It fits in my purse for everyday use”

Advertised Vs Actual Product3%

“They are exactly as pictured”

Soft Feel1%

“Soft and silky”

Color1%

“Favorite color”

Comfort-Overall1%

“Very comfy”

Moist/Dry1%

“It dries down nicely”

What buyers complain about

Smell32%

“The scent is extremely weak”

Size-Overall20%

“the bottles are much bigger than anticipated”

Value For Money4%

“Not worth it”

Durability4%

“lasts only a short amount of time”

Leak-Proof3%

“leaked everywhere”

Advertised Vs Actual Product2%

“however not as picture”

Strength1%

“Not super strong”

Quality-Overall1%

“Not as good as I expected”

Ease Of Use1%

“full of tape that was hard remove”

Material Quality1%

“Buttons and material is cheap”

Top return reasons

Size-Overall49%

Smell10%

Material Quality6%

Color5%

Quality-Overall4%

Advertised Vs Actual Product4%

Value For Money3%

Waist Fit3%

Length2%

Thin2%

Common questions

Is victoria secret gift sets profitable to sell on Amazon United States?: The niche generates $39K/yr across 51 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (44/100).
How competitive is the victoria secret gift sets niche?: 7 brands and 102 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in victoria secret gift sets?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
When does demand for victoria secret gift sets peak?: Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the victoria secret gift sets niche?: Listings span $13.56–$103.27; the average listing price is $36.63 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.