Victoria Beckham Contour Stick
FailThe top 5 brands take 93% of clicks, so Victoria Beckham Contour Stick is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $99K/yr235K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 54 sellers
Flapen Score
Victoria Beckham Contour Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Victoria Beckham Contour Stick is stronger. Inside it, weaker.
Market
The Victoria Beckham Contour Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Victoria Beckham Contour Stick 235K times last year and spent an estimated $99K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $99Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- nose contour51K searches a year
02 · Price
A sale here is worth $10.25.
Listings sell for $10.25 on average, from $4.44 to $23.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $10.25 that is $8K to $10K a year per listing.
- Average price
- $10.25under the $15 to $100 sweet spot
- Price range
- $4.44–$23.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$10K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Face. It carries 15,113 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Face
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 15,113per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Victoria Beckham Contour Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP Wonder Stick Face Shaping & Contouring Stick - Fair
- Price
- $12.54
- Rating
- 4.3/5
- Reviews
- 36,290
- Age
- 4y ago

NYX PROFESSIONAL MAKEUP Wonder Stick Face Shaping & Contouring Stick - Universal Light
- Price
- $13.12
- Rating
- 4.3/5
- Reviews
- 36,290
- Age
- 4y ago

SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen Long Lasting Waterproof Cream Bronzer & Highlight Sticks-Umber
- Price
- $7.45
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 1y ago

Contour Stick 2Pcs Dual-Ended Highlighter Makeup Pen & Contouring Stick for Face Shaping Long Lasting Waterproof Cream Bronzer & Highlight Sticks Make Up Kit for All Skin Tones (01# + 02#)
- Price
- $8.50
- Rating
- 4.1/5
- Reviews
- 790
- Age
- 2y ago

SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen Long Lasting Waterproof Cream Bronzer & Highlight Sticks-Buff
- Price
- $7.56
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 1y ago
Trending
estimated 90-day click momentum
Butter Glow & Go Contour Stick Easy Application for Instant Definition Luxuriously Nourishing & Creamy - Medium to Deep
- Price
- $11.31
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago

Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
- Price
- $23.29
- Rating
- 4.1/5
- Reviews
- 2,635
- Age
- 1y ago

SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen Long Lasting Waterproof Cream Bronzer & Highlight Sticks-Umber
- Price
- $7.45
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 1y ago

BLUE LOVE Dual-Ended Contour Pencil 2 Shades - Precision Tip for Detailed Face Sculpting Easy Control to Define Cheekbones Nose & Jawline - Long Wearing Vegan & Cruelty-Free
- Price
- $4.66
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 8mo ago

NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Light
- Price
- $10.86
- Rating
- 4.3/5
- Reviews
- 36,290
- Age
- 11y ago
Newest
by launch date
Butter Glow & Go Contour Stick Easy Application for Instant Definition Luxuriously Nourishing & Creamy - Medium to Deep
- Price
- $11.31
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago

BLUE LOVE Dual-Ended Contour Pencil 2 Shades - Precision Tip for Detailed Face Sculpting Easy Control to Define Cheekbones Nose & Jawline - Long Wearing Vegan & Cruelty-Free
- Price
- $4.66
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 8mo ago

Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup
- Price
- $23.29
- Rating
- 4.1/5
- Reviews
- 2,635
- Age
- 1y ago

SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen Long Lasting Waterproof Cream Bronzer & Highlight Sticks-Umber
- Price
- $7.45
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 1y ago

SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen Long Lasting Waterproof Cream Bronzer & Highlight Sticks-Buff
- Price
- $7.56
- Rating
- 4.4/5
- Reviews
- 787
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
54
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
4%
- NYX PROFESSIONAL MAKEUP60%
- SHEGLAM16%
- SUSIKEKI9%
- wet n wild5%
- Wonderskin3%
- ETUDE2%
- Open — no brand owns it (2 brands, 4%)
Demand
Victoria Beckham Contour Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Victoria Beckham Contour Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nose contour51K/yr
- nyx contour stick58K/yr
- nyx wonder stick34K/yr
- contour pencil26K/yr
- nose contour stick20K/yr
- contour pen10K/yr
- wonderstick5K/yr
- nyx wonder stick contour13K/yr
- wonder stick4K/yr
- nose contour kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Victoria Beckham Contour Stick
We read the reviews and the return reasons for every product selling here.
“Its quite pink”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Victoria Beckham Contour Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









