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vichy normaderm

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 62Competition 0Returns 95Price range 95Avg price 95Brand share 0Review moat 36Quality gap 28

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.47

avg listing price — sweet spot $15–$100

Price range

Incredible$21.26–$41.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,873.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 24K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vichy normaderm is a $39K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

vichy normaderm market data

Units sold / yr
1K–2K
avg 250–500/product
Revenue / yr
$38K–$46K
units × avg price
Conversion rate
5.5%
Avg BSR
#737
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
0.0%
Avg brand age
89 months
Avg seller age
144 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • VICHY100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
1K600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top vichy normaderm search terms

  • vichy normaderm16K/yr
  • vichy acne2K/yr
  • vichy normaderm phytosolution3K/yr
  • normaderm2K/yr
  • normaderm phytosolution vichy57/yr
All search terms

Top vichy normaderm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$16K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about vichy normaderm

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“perfect quality”

Suitability Oily Skin17%

“Great for oily skin”

Value For Money14%

“Worth it”

Smell9%

“Smells great and works well”

Advertised Vs Actual Product9%

“Does the job”

Cleansing8%

“Have used this for a few years now and this does a great job at keeping my skin clean and fresh”

Absorbency5%

“Excellent product helped me a lot it absorbs quickly ideal under makeup Results Softer skin less visible pores, more uniform tone”

Size-Overall5%

“I was also delightful surprised with how big the bottle was”

Durability3%

“It lasts forever as you only need one pump to apply it on face”

Oily/Greasy3%

“My skin is oily and acne prone and I love this gel so much”

What buyers complain about

Moist/Dry33%

“otherwise you will feel your face very dry”

Thickness17%

“feels thick”

Oily/Greasy17%

“dewy look or super oily”

Allergies11%

“although if you have very sensitive skin it can cause irritation”

Top return reasons

Advertised Vs Actual Product23%
Moist/Dry19%
Smell12%
Functionality-Overall9%
Value For Money6%
Suitability Dry Skin4%
Defective Material/Parts4%
Suitability Combination Skin4%
Size-Overall3%
Suitability Humid Weather3%

Common questions

Is vichy normaderm profitable to sell on Amazon United States?
The niche generates $39K/yr across 4 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (35/100).
How competitive is the vichy normaderm niche?
1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vichy normaderm?
Top complaints mined from reviews: Moist/Dry, Thickness, Oily/Greasy. The return rate is 1.0%.
When does demand for vichy normaderm peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vichy normaderm niche?
Listings span $21.26–$41.65; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 2,874 reviews — the moat a new listing must climb.