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Vichy Mineral 89 Serum

Fail

The top 5 products take 100% of clicks, so Vichy Mineral 89 Serum is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$706K/yr309K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Vichy Mineral 89 Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Vichy Mineral 89 Serum is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vichy Mineral 89 Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Vichy Mineral 89 Serum 309K times last year and spent an estimated $706K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $706K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
8.8%
Market size, estimated
$706Ka year
Peak month
July1.3× the quietest month
Top search term
vichy mineral 89 serum180K searches a year

02 · Price

A sale here is worth $26.11.

Listings sell for $26.11 on average, from $18.22 to $34.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $26.11 that is $78K to $104K a year per listing.

Average price
$26.11inside the $15 to $100 sweet spot
Price range
$18.22–$34.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$78K–$104K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Serums. It carries 33,053 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#108in Serums
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
33,053per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Vichy Mineral 89 Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Vichy Mineral 89 Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vichy Mineral 89 Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vichy mineral 89 serum180K/yr
  • vichy mineral 8959K/yr
  • mineral 8913K/yr
  • vichy hyaluronic acid serum16K/yr
  • vichy 898K/yr
  • mineral 89 vichy17K/yr
  • vicky 892K/yr
  • vichy mineral3K/yr
  • acido hialuronico vichy2K/yr
  • vichy hyaluronic acid3K/yr

Reviews and returns

What reviews say buyers love and hate about Vichy Mineral 89 Serum

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
19%of negative reviews mention “Moist/Dry”
1.0%of orders come back
“it just wasn't moisturizing enough”
A buyer, on “Moist/Dry”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vichy Mineral 89 Serum questions

Answered from the same tracked data.