Is vichy mineral 89 serum profitable to sell on Amazon United States?

The niche generates $706K/yr across 5 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).

How competitive is the vichy mineral 89 serum niche?

1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vichy mineral 89 serum?

Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Value For Money. The return rate is 1.0%.

When does demand for vichy mineral 89 serum peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vichy mineral 89 serum niche?

Listings span $18.22–$34.15; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 33,053 reviews — the moat a new listing must climb.

vichy mineral 89 serum

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Price range

Incredible$18.22–$34.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$706K

$706K/yr · 309K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad33,053.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vichy mineral 89 serum is a $706K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

vichy mineral 89 serum market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $653K–$783K; units × avg price
Conversion rate: 8.8%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

VICHY100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vichy mineral 89 serum search terms

vichy mineral 89 serum180K/yr +11.8%9.8% conv.
vichy mineral 8959K/yr -20.5%6.6% conv.
mineral 8913K/yr +21.9%4.9% conv.
vichy hyaluronic acid serum16K/yr +13.9%7.0% conv.
vichy 898K/yr -8.4%5.9% conv.
mineral 89 vichy17K/yr -74.2%2.4% conv.
vicky 892K/yr +97.0%8.5% conv.
vichy mineral3K/yr -10.7%6.4% conv.
acido hialuronico vichy2K/yr +8.8%3.3% conv.
vichy hyaluronic acid3K/yr -37.4%9.7% conv.

All search terms

Top vichy mineral 89 serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VICHY Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.69 Fl Oz

VICHY$26.554.6★47,166 rev

Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 2.53 Fl Oz

VICHY$34.154.6★47,166 rev

Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.01 Fl Oz

VICHY$18.224.6★47,166 rev

VICHY Mineral 89 Fragrance Free Cream 72H Moisture Boosting Lightweight Cream Hydrating Face Moisturizer with Hyaluronic Acid and Niacinamide Suitable for All Skin Types

VICHY$28.244.6★1,284 rev

Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested

VICHY$23.394.4★22,485 rev

Newest

by launch date

VICHY Mineral 89 Fragrance Free Cream 72H Moisture Boosting Lightweight Cream Hydrating Face Moisturizer with Hyaluronic Acid and Niacinamide Suitable for All Skin Types

VICHY$28.241,284 rev

3y ago

Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested

VICHY$23.3922,485 rev

7y ago

Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.01 Fl Oz

VICHY$18.2247,166 rev

8y ago

VICHY Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.69 Fl Oz

VICHY$26.5547,166 rev

9y ago

Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 2.53 Fl Oz

VICHY$34.1547,166 rev

17y ago

What buyers say about vichy mineral 89 serum

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Love the hydration”

Quality-Overall14%

“Great product”

Suitability Combination Skin13%

“Great for mature skin”

Absorbency12%

“This absorbs nice”

Suitability Dry Skin7%

“The dryness was gone, the lines and crinkly texture was softened”

Value For Money6%

“Worth the Hype and the Price”

Weight Light4%

“This serum feels incredibly lightweight”

Advertised Vs Actual Product4%

“This delivers everything it claims”

Allergies3%

“No irritation”

Texture/Consistency-Overall1%

“Liquid consistency”

What buyers complain about

Moist/Dry19%

“it just wasn't moisturizing enough”

Functionality-Overall11%

“IT DID NOT WORK FOR ME”

Value For Money9%

“Not worth the $”

Suitability Dry Skin6%

“Your hands must be completely dry if youre reaching for this”

Smell6%

“Works well- fragrance irritated my face”

Color6%

“I returned it because my face turned red”

Product Condition6%

“This is also clearly used”

Suitability Oily Skin3%

“I have oily skin”

Allergies3%

“Icky feeling”

Adhesion/Stickiness3%

“It sometimes has a sticky feel”

Top return reasons

Product Condition16%

Functionality-Overall12%

Moist/Dry12%

Advertised Vs Actual Product9%

Value For Money8%

Adhesion/Stickiness7%

Texture/Consistency-Overall6%

Size-Overall5%

Suitability Combination Skin3%

Skin Health3%

Common questions

Is vichy mineral 89 serum profitable to sell on Amazon United States?: The niche generates $706K/yr across 5 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
How competitive is the vichy mineral 89 serum niche?: 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vichy mineral 89 serum?: Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Value For Money. The return rate is 1.0%.
When does demand for vichy mineral 89 serum peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the vichy mineral 89 serum niche?: Listings span $18.22–$34.15; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 33,053 reviews — the moat a new listing must climb.