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Vichy Liftactiv Supreme

Fail

The top 5 brands take 100% of clicks, so Vichy Liftactiv Supreme is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$65K/yr53K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
80%top-5 click share · 2 brands · 5 sellers

Flapen Score

Vichy Liftactiv Supreme against its category

The dotted line is the Beauty & Personal Care average. Past it, Vichy Liftactiv Supreme is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vichy Liftactiv Supreme market on Amazon at a glance

Shoppers on Amazon United States searched for Vichy Liftactiv Supreme 53K times last year and spent an estimated $65K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
3.3%
Market size, estimated
$65Ka year
Peak month
December1.8× the quietest month
Top search term
vichy liftactiv35K searches a year

02 · Price

A sale here is worth $36.68.

Listings sell for $36.68 on average, from $18.89 to $44.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $36.68 that is $4K to $9K a year per listing.

Average price
$36.68inside the $15 to $100 sweet spot
Price range
$18.89–$44.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #537 within Face Moisturizers. It carries 3,449 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#537in Face Moisturizers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,449per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Vichy Liftactiv Supreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Vichy Liftactiv Supreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Vichy Liftactiv Supreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vichy liftactiv35K/yr
  • vichy liftactiv collagen specialist14K/yr
  • vichy liftactiv supreme4K/yr

Reviews and returns

What reviews say buyers love and hate about Vichy Liftactiv Supreme

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Moist/Dry”
1.1%of orders come back
“not the moisturizer”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vichy Liftactiv Supreme questions

Answered from the same tracked data.