Vichy Eye Cream
FailThe top 5 products take 91% of clicks, so Vichy Eye Cream is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $60K/yr31K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 91%top-5 click share · 7 brands · 28 sellers
Flapen Score
Vichy Eye Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Vichy Eye Cream is stronger. Inside it, weaker.
Market
The Vichy Eye Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Vichy Eye Cream 31K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $60Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- vichy eye cream10K searches a year
02 · Price
A sale here is worth $17.29.
Listings sell for $17.29 on average, from $5.95 to $34.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $17.29 that is $4K to $9K a year per listing.
- Average price
- $17.29inside the $15 to $100 sweet spot
- Price range
- $5.95–$34.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Eyes. It carries 17,009 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Eyes
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 17,009per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vichy Eye Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
3%
- Brand 169%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Vichy Eye Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vichy Eye Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vichy eye cream10K/yr
- vichy eye serum6K/yr
- best eye serum4K/yr
- puffy eye serum4K/yr
- under eye brightener serum3K/yr
- vichy eye3K/yr
- best under eye serum for puffiness273/yr
Reviews and returns
What reviews say buyers love and hate about Vichy Eye Cream
We read the reviews and the return reasons for every product selling here.
“Didn't Work for Me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vichy Eye Cream questions
Answered from the same tracked data.









