vichy eye cream
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.95–$34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,009.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 31K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vichy eye cream is a $60K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vichy eye cream market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
3%
- VICHY69%
- The Ordinary10%
- Beauty of Joseon7%
- Good Molecules5%
- Advanced Clinicals3%
- RoC3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vichy eye cream search terms
- vichy eye cream10K/yr
- vichy eye serum6K/yr
- best eye serum4K/yr
- puffy eye serum4K/yr
- under eye brightener serum3K/yr
- vichy eye3K/yr
- best under eye serum for puffiness273/yr
Top vichy eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested
VICHY$23.394.4★22,485 rev
Vichy LiftActiv Supreme Anti Wrinkle Eye Cream Firming Eye Cream with Caffeine for Dark Circles & Puffiness Ophthalmologist Tested 0.51 Fl Oz (Pack of 1)
VICHY$34.794.5★4,127 rev
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz
The Ordinary$8.864.4★18,243 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★19,602 rev
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Good Molecules$5.954.3★32,077 rev
Newest
by launch date
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654,649 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.7319,602 rev
Advanced Clinicals Puffy Eye Under Eye Serum | Visible Anti Aging Brightening Vitamin C + Caffeine Serum Helps Improve Look Of Puffiness Fine Lines Dark Circles & Uneven Skin Tone 1.75 Fl Oz
Advanced Clinicals$12.68957 rev
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Good Molecules$5.9532,077 rev
Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested
VICHY$23.3922,485 rev
Trending
90-day click momentumGood Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Good Molecules$5.954.3★
Vichy LiftActiv Supreme Anti Wrinkle Eye Cream Firming Eye Cream with Caffeine for Dark Circles & Puffiness Ophthalmologist Tested 0.51 Fl Oz (Pack of 1)
VICHY$34.794.5★
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz
The Ordinary$8.864.4★
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)
RoC$21.274.3★
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
Beauty of Joseon$14.734.4★
What buyers say about vichy eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Consistent product”
“much cheaper”
“super hydrating”
“leaves skin soft”
“Absorbs nicely”
“Satisfactory results”
“Good texture”
“it works well for sensitive skin”
“No irritation”
“This is a very lightweight solution”
What buyers complain about
“Didn't Work for Me”
“Skin Irritation”
“No changes no improvement”
“overpriced”
“Its not hydrating at all”
“Miserable experience for my skin”
“Sticky doesnt go away”
“Ive noticed that Ive developed wrinkles under my eyes”
“I experience a burning sensation”
“Small container”
Top return reasons
Common questions
- Is vichy eye cream profitable to sell on Amazon United States?
- The niche generates $60K/yr across 8 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the vichy eye cream niche?
- 7 brands and 28 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in vichy eye cream?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- When does demand for vichy eye cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vichy eye cream niche?
- Listings span $5.95–$34.79; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 17,009 reviews — the moat a new listing must climb.