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Vichy Eye Cream

Fail

The top 5 products take 91% of clicks, so Vichy Eye Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$60K/yr31K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
91%top-5 click share · 7 brands · 28 sellers

Flapen Score

Vichy Eye Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Vichy Eye Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vichy Eye Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Vichy Eye Cream 31K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
11.2%
Market size, estimated
$60Ka year
Peak month
December1.4× the quietest month
Top search term
vichy eye cream10K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $5.95 to $34.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $17.29 that is $4K to $9K a year per listing.

Average price
$17.29inside the $15 to $100 sweet spot
Price range
$5.95–$34.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Eyes. It carries 17,009 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Eyes
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
17,009per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vichy Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • Brand 169%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Vichy Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vichy Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vichy eye cream10K/yr
  • vichy eye serum6K/yr
  • best eye serum4K/yr
  • puffy eye serum4K/yr
  • under eye brightener serum3K/yr
  • vichy eye3K/yr
  • best under eye serum for puffiness273/yr

Reviews and returns

What reviews say buyers love and hate about Vichy Eye Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“Didn't Work for Me”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Vichy Eye Cream questions

Answered from the same tracked data.