vichy deodorant
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$25.64avg listing price — sweet spot $15–$100
Price range
Great$12.42–$40.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$227K$227K/yr · 208K searches
Review moat
Okay3,745.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vichy deodorant is a $227K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vichy deodorant market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $256K–$321K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #666
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 3.3%
- Avg brand age
- 94 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- VICHY55%
- DurbaLife27%
- Vichy Homme8%
- Uriage7%
- Secret3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +37.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.0×
Top vichy deodorant search terms
- vichy deodorant113K/yr
- vichy antiperspirant19K/yr
- biotherm deodorant21K/yr
- vichy deodorant for women13K/yr
- la roche posay deodorant11K/yr
- desodorante vichy6K/yr
- vichy stress resist deodorant5K/yr
- vichy desodorante5K/yr
- desodorante vichy para mujer4K/yr
- vichy deodorant men5K/yr
Top vichy deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vichy 24-Hour Dry-Touch Roll-On Deodorant Aluminum-Free with Invisible Residue-Free Clear Finish Cream Deodorant Antiperspirant for Sensitive Skin 24 Hour Protection
VICHY$19.993.9★1,709 rev
50mL Deo
DurbaLife$28.644.4★80 rev
Vichy 24-Hour Dry-Touch Aluminum Free Deodorant Stick 1.35 Oz.
VICHY$16.443.9★312 rev
Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex
Uriage$17.554.3★1,336 rev
Mineral 48H Aluminum Free Deodorant Roll-On 50 ml Deo | 15 Minerals of Volcanic Water For Anti-Odor Efficiency Up to 48 Hours
DurbaLife$29.963.8★21 rev
Newest
by launch date
Vichy Homme Men Antiperspirant Deodorant 48h Sensitive Skin Roll-On 2x50ml
Vichy Homme$40.124 rev
Vichy Homme Invisible Resist Deodorant for Men 72H Roll-On Lot of 2 x 50 ml
Vichy Homme$40.031 rev
Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex
Uriage$17.551,336 rev
Mineral 48H Aluminum Free Deodorant Roll-On 50 ml Deo | 15 Minerals of Volcanic Water For Anti-Odor Efficiency Up to 48 Hours
DurbaLife$29.9621 rev
50mL Deo
DurbaLife$28.6480 rev
Trending
90-day click momentumVichy Homme Men Antiperspirant Deodorant 48h Sensitive Skin Roll-On 2x50ml
Vichy Homme$40.124.1★
Vichy Homme Invisible Resist Deodorant for Men 72H Roll-On Lot of 2 x 50 ml
Vichy Homme$40.035.0★
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz
Secret$12.424.6★
Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex
Uriage$17.554.3★
Vichy 24-Hour Dry-Touch Aluminum Free Deodorant Stick 1.35 Oz.
VICHY$16.443.9★
What buyers say about vichy deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Smells Good”
“Absolutely worth the money”
“quite effective”
“Great price for a quality product”
“Long-lasting and effective deodorant”
“It also dries pretty fast”
“this doesn't irritate it”
“Its leaves no residue and the fragrance is fresh and clean”
“Antiperspirant”
“Works a lot better than expected”
What buyers complain about
“Gave me a horrible rash”
“scent is so strong”
“Did not do the job”
“It is expensive”
“Doesn't last 100 hours”
“It burned my skin”
“Do not use this if you have sensitive skin”
“Does not work for me as advertised”
“It does not keep me dry”
“after the first week of use I noticed a painful rash on my armpits”
Top return reasons
Common questions
- Is vichy deodorant profitable to sell on Amazon United States?
- The niche generates $227K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vichy deodorant niche?
- 5 brands and 124 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vichy deodorant?
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.
- When does demand for vichy deodorant peak?
- Demand peaks in Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the vichy deodorant niche?
- Listings span $12.42–$40.12; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 3,745 reviews — the moat a new listing must climb.