Vichy Deodorant

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+37.4%

Conversion, latest week

4.3%

Market size, estimated

$227Ka year

Peak month

June2.0× the quietest month

Top search term

vichy deodorant113K searches a year

Listings sell for $25.64 on average, from $12.42 to $40.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $25.64 that is $32K to $38K a year per listing.

Average price

$25.64inside the $15 to $100 sweet spot

Price range

$12.42–$40.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$32K–$38K

Returns

0.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #666 within Deodorants & Antiperspirants. It carries 3,745 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#666in Deodorants & Antiperspirants

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

3,745per listing

Listings tracked

8

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

94 months