vibrance
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$47.08avg listing price — sweet spot $15–$100
Price range
Great$21.04–$109.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Good$371K$371K/yr · 98K searches
Review moat
Bad6,609.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vibrance is a $371K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vibrance market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $282K–$377K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.3%
- Avg brand age
- 59 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Vibriance95%
- ZAYUU5%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +33.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top vibrance search terms
- vibrance67K/yr
- vibrance super c14K/yr
- super c serum for women over 704K/yr
- super c vibrance serum3K/yr
- vibrance serum3K/yr
- vibrance c3K/yr
- vitamin c serum vibrance1K/yr
- super vibrance c serum1K/yr
- c super serum840/yr
- super c serum for women over 60585/yr
Top vibrance products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vibriance Super C Vitamin C Serum for Mature Skin 1 fl oz
Vibriance$42.784.4★23,379 rev
Vibriance Complexion Sticks Foundation for Mature Skin - Natural Beige
Vibriance$27.743.9★66 rev
Vibriance Sheer Zinc Tinted Sunscreen for Face SPF 50 1.7 fl oz
Vibriance$36.294.4★632 rev
Vibriance Complexion Sticks Foundation for Mature Skin - Natural Beige
Vibriance$26.683.9★763 rev
Super Vitamin C Face Serum for Mature Skin: Hydrating Brightening Formula - Vitamin C Hyaluronic Acid Vitamin E Caffeine - Face Lift Serum for Wrinkles Dark Spots - 1.7 fl. oz.
ZAYUU$21.044.4★2,003 rev
Newest
by launch dateVibriance Complexion Sticks Foundation for Mature Skin - Natural Beige
Vibriance$27.7466 rev
Vibriance Complexion Sticks Foundation for Mature Skin - Natural Beige
Vibriance$26.68763 rev
Super Vitamin C Face Serum for Mature Skin: Hydrating Brightening Formula - Vitamin C Hyaluronic Acid Vitamin E Caffeine - Face Lift Serum for Wrinkles Dark Spots - 1.7 fl. oz.
ZAYUU$21.042,003 rev
Vibriance Dynamic Duo Skincare Bundle - Super C Serum Retinol
Vibriance$73.641,016 rev
Vibriance Retinol Serum 1 fl oz
Vibriance$39.011,640 rev
Trending
90-day click momentumVibriance Complexion Sticks Foundation for Mature Skin - Natural Beige
Vibriance$27.743.9★
Vibriance Sheer Zinc Tinted Sunscreen for Face SPF 50 1.7 fl oz
Vibriance$36.294.4★
Super Vitamin C Face Serum for Mature Skin: Hydrating Brightening Formula - Vitamin C Hyaluronic Acid Vitamin E Caffeine - Face Lift Serum for Wrinkles Dark Spots - 1.7 fl. oz.
ZAYUU$21.044.4★
Vibriance Super C Vitamin C Serum for Mature Skin 1 fl oz
Vibriance$42.784.4★
Vibriance Super C Serum for Mature Skin - All-in-One Vitamin Formula Hydrates Firms Lifts Smooths Targets Age Spots Wrinkles 1 fl oz - Pack of 3
Vibriance$109.444.4★
What buyers say about vibrance
What buyers praise and complain about, mined from review topics.What buyers love
“Makes my skin good”
“Makes my skin soft”
“Good product I use daily”
“Delightful citrusy scent”
“Good moisturizer choice”
“Great price too”
“Beautiful coverage”
“doesnt show wrinkles”
“As advertised”
“It gives my face such a youthful glow”
What buyers complain about
“Not worth the cost”
“Rash”
“Very dry”
“doesn't help with wrinkles”
“Not as shown”
“Didn't work for me”
“beige is very light in color”
“Saw no difference after using”
“A little too dry for my skin”
“I am not happy with texture”
Top return reasons
Common questions
- Is vibrance profitable to sell on Amazon United States?
- The niche generates $371K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the vibrance niche?
- 2 brands and 4 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vibrance?
- Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.7%.
- When does demand for vibrance peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the vibrance niche?
- Listings span $21.04–$109.44; the average listing price is $47.08 (sweet spot $15–$100). The average incumbent carries 6,610 reviews — the moat a new listing must climb.