vibely mascara
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,031.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Price range
Bad$6.64–$17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$71K$71K/yr · 98K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vibely mascara is a $71K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
vibely mascara market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $58K–$77K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #345
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.3%
- Avg brand age
- 49 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
6
Top-5 brand share
97%
Top 20: 97%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- KUNSHNBEI61%
- VIBELY22%
- fupah7%
- YG LianKai5%
- --4%
- dootdott2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top vibely mascara search terms
- vibely mascara48K/yr
- lash cosmetics vibely mascara21K/yr
- vibely mascara 5x longer waterproof12K/yr
- lash cosmetics9K/yr
- lash cosmetics mascara5K/yr
- vibely mascara 5x longer3K/yr
Top vibely mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack 2 in 1 5x Longer Washable Mascara 4D Silk Fiber Lash For VIBELY Mascara No Clumping Long-lasting Black
KUNSHNBEI$9.014.0★3,158 rev
2 in 1 Mascara 5x Longer Waterproof Lash Cosmetics Natural Lengthening and Thickening Effect No Clumping Superstrong Magic 4d Silk Fiber for Vibely Mascara Makeup
VIBELY$7.033.8★3,746 rev
2 in 1 Mascara for VIBELY 5x Longer Waterproof Lash Cosmetics Mascara for Natural Lengthening Thickening Effect No Clumping
KUNSHNBEI$7.004.0★3,158 rev
Lash Cosmetics Vibely Mascara Vibely Mascara 5x Longer Waterproof 2 in 1 Thrive Mascara Vibely Mascara 4d Silk Fiber Lash Mascara Washable Natural Lengthening and Thickening No Clumping Black
fupah$8.254.0★628 rev
2 Pack Lash Cosmetics Mascara 5x Longer Lash Mascaras 2 in 1 Black Mascara Waterproof Volume and Length Eye Cosmetics Long-Lasting Natural Liquid Eyelash Mascaras Black Makeup
YG LianKai$10.034.2★388 rev
Newest
by launch date
2 Pack 2 in 1 QIC 5x Longer Washable Black Mascara 4D Silk Fiber Lash 2 Step No Clumping Long-lasting Waterproof Lash Cosmetics Beauty Eye Makeup
KUNSHNBEI$12.96380 rev
4 Pack VIBELY Mascara 5x Longer Washable 2 in 1 4D Silk Fiber Lash Mascara Natural Lengthening and Thickening No Clumping Long-lasting
KUNSHNBEI$17.053,158 rev
Lash Cosmetics Vibely Mascara Vibely Mascara 5x Longer Waterproof 2 in 1 Thrive Mascara Vibely Mascara 4d Silk Fiber Lash Mascara Washable Natural Lengthening and Thickening No Clumping Black
fupah$8.25628 rev
Vibely 5x Longer Waterproof 2 in 1 4D Silk Fiber Lash Mascara Washable Long-lasting Black Mascara for Natural Lengthening and Thickening (1 pack)
dootdott$6.64739 rev
2 Pack Lash Cosmetics Mascara 5x Longer Lash Mascaras 2 in 1 Black Mascara Waterproof Volume and Length Eye Cosmetics Long-Lasting Natural Liquid Eyelash Mascaras Black Makeup
YG LianKai$10.03388 rev
Trending
90-day click momentum2 Pack 2 in 1 5x Longer Washable Mascara 4D Silk Fiber Lash For VIBELY Mascara No Clumping Long-lasting Black
KUNSHNBEI$9.014.0★
2 Pack Lash Cosmetics Mascara 5x Longer Lash Mascaras 2 in 1 Black Mascara Waterproof Volume and Length Eye Cosmetics Long-Lasting Natural Liquid Eyelash Mascaras Black Makeup
YG LianKai$10.034.2★
2 in 1 Mascara for VIBELY 5x Longer Waterproof Lash Cosmetics Mascara for Natural Lengthening Thickening Effect No Clumping
KUNSHNBEI$7.004.0★
Vibely 5x Longer Waterproof 2 in 1 4D Silk Fiber Lash Mascara Washable Long-lasting Black Mascara for Natural Lengthening and Thickening (1 pack)
dootdott$6.644.0★
Lash Cosmetics Vibely Mascara Vibely Mascara 5x Longer Waterproof 2 in 1 Thrive Mascara Vibely Mascara 4d Silk Fiber Lash Mascara Washable Natural Lengthening and Thickening No Clumping Black
fupah$8.254.0★
What buyers say about vibely mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic mascara”
“Great price on Amazon”
“Absolutely zero complaints”
“easy to use”
“Works great”
“does not rub or flake off”
“REALLY nice waterproof mascara”
“The length is stunning”
“ADVERTISED AS SUCH”
“Easy to apply”
What buyers complain about
“It made my lashes hard”
“Not as advertised”
“not water proof as it stated”
“this time I bought all dried out”
“very cheap”
“Its expensive”
“It did not deliver”
“the application process took forever”
“just to much black stuff”
“have NEVER had a mascara smear like this”
Top return reasons
Common questions
- Is vibely mascara profitable to sell on Amazon United States?
- The niche generates $71K/yr across 9 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the vibely mascara niche?
- 5 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vibely mascara?
- Top complaints mined from reviews: Eyelash Quality, Advertised Vs Actual Product, Water Resistance. The return rate is 1.0%.
- When does demand for vibely mascara peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the vibely mascara niche?
- Listings span $6.64–$17.05; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 2,031 reviews — the moat a new listing must climb.