Is vi peel profitable to sell on Amazon United States?

The niche generates $4.7M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the vi peel niche?

2 brands and 9 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vi peel?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Durability. The return rate is 0.8%.

When does demand for vi peel peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the vi peel niche?

Listings span $11.34–$425.90; the average listing price is $77.41 (sweet spot $15–$100). The average incumbent carries 2,036 reviews — the moat a new listing must climb.

vi peel

Worth a look

Shows a $4.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$4.7M

$4.7M/yr · 580K searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$77.41

avg listing price — sweet spot $15–$100

Review moat

Okay2,035.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Price range

Bad$11.34–$425.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, vi peel is a $4.7M/yr Amazon United States market (580K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

vi peel market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $3.9M–$4.6M; units × avg price
Conversion rate: 10.6%
Avg BSR: #173
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Dr Dennis Gross88%
RoC12%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +6.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top vi peel search terms

dr dennis gross151K/yr +13.7%4.4% conv.
dr dennis gross peel pads170K/yr -10.2%9.0% conv.
dr gross daily peel pads25K/yr +38.4%11.4% conv.
dennis gross peel pads41K/yr +10.4%10.5% conv.
dr gross29K/yr +20.1%5.6% conv.
dennis gross27K/yr +19.2%4.9% conv.
dr. dennis gross20K/yr +16.4%4.0% conv.
dr dennis16K/yr +18.2%3.6% conv.
roc cleansing pads19K/yr -24.2%19.2% conv.
roc pads13K/yr +22.1%14.1% conv.

All search terms

Top vi peel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr Dennis Gross Alpha Beta Universal Daily Peel: for Uneven Tone or Texture and Fine Lines or Enlarged Pores (5 Treatments)

Dr Dennis Gross$19.124.5★2,567 rev

Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel 2-Step Exfoliating Pads for Enhanced Anti-Aging Smoother Skin and Radiant Complexion 5 Treatments

Dr Dennis Gross$19.084.5★5,062 rev

Dr. Dennis Gross Alpha Beta Extra Strength Daily Peel 2-Step Exfoliating Pads for Enhanced Anti-Aging Smoother Skin and Radiant Complexion 60 Treatments

Dr Dennis Gross$143.634.5★5,062 rev

RoC Resurfacing Disks Hypoallergenic Exfoliating Makeup Remover Pads for Wrinkles and Skin Tone Hypo-Allergenic Skin Care Oil-Free Daily Cleanser 28 Count (Packaging May Vary)

RoC$11.344.6★13,765 rev

Dr Dennis Gross Alpha Beta Universal Daily Peel: for Uneven Tone or Texture and Fine Lines or Enlarged Pores (30 Treatments)

Dr Dennis Gross$85.184.5★1,210 rev

Newest

by launch date

RoC Retinol Correxion Line Smoothing 2-Step Peel Pads with Clinical Retinol & 5-Acid Blend Resurfacing Treatment for Fine Lines Dullness and Pores 20 Treatments

RoC$30.4640 rev

4mo ago

Dr Dennis Gross Radiant Smooth & Firm Skincare Kit - Dermatologist Developed - Full-Size Alpha Beta Universal Peel Travel-Size Vitamin C Lactic Dewy Deep Cream & Creamy Cleanser - $130 Value

Dr Dennis Gross$78.5722 rev

7mo ago

Dr Dennis Gross DermInfusions Blur + Repair Cream Instantly Blurs Fine Lines Smooths Skin with Satin-Matte Finish Visibly Plumps & Firms & Improves Skin Elasticity 0.67 Fl Oz

Dr Dennis Gross$29.0045 rev

1y ago

Dr Dennis Gross Advanced Retinol + Ferulic Perfectly Dosed Treatment (Extra Strength 0.5%) 8 Pack

Dr Dennis Gross$39.78170 rev

1y ago

Dr Dennis Gross DermInfusions Fill + Repair Serum: Immediately Fills Lines Plumps & Repairs 1 oz

Dr Dennis Gross$70.52105 rev

3y ago

What buyers say about vi peel

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin17%

“Makes my skin looks fantastic”

Quality-Overall13%

“Great set,”

Soft Feel9%

“Makes my face extremely soft”

Value For Money9%

“the price is extremely reasonable”

Suitability Dry Skin6%

“Exfoliates my skin and leaves my face fresh, visibly smoother and glowing”

Cleansing5%

“really cleans my face”

Ease Of Use5%

“Easy to use”

Efficiency4%

“effective routine”

Brightness/Shine/Glow4%

“brighten my skin”

Texture/Consistency-Overall3%

“the texture smooth”

What buyers complain about

Value For Money9%

“Waste of money”

Functionality-Overall9%

“No longer as effective”

Durability8%

“Broke already”

Charging7%

“STOPPED CHARGING”

Quality-Overall5%

“Poor quality”

Advertised Vs Actual Product5%

“Wrong description”

Allergies4%

“Lately, though, my skin has been doing some strange things”

Moist/Dry4%

“Dried out product”

Symptom Reduction4%

“Not seeing a lot of improvement”

Size-Overall3%

“Pores seem smaller”

Top return reasons

Value For Money19%

Size-Overall12%

Functionality-Overall11%

Advertised Vs Actual Product10%

Charging6%

Product Condition5%

Defective Material/Parts4%

Moist/Dry3%

Smell3%

Comfort-Overall2%

Common questions

Is vi peel profitable to sell on Amazon United States?: The niche generates $4.7M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the vi peel niche?: 2 brands and 9 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vi peel?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Durability. The return rate is 0.8%.
When does demand for vi peel peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the vi peel niche?: Listings span $11.34–$425.90; the average listing price is $77.41 (sweet spot $15–$100). The average incumbent carries 2,036 reviews — the moat a new listing must climb.