Is vetiver cologne for men profitable to sell on Amazon United States?

The niche generates $85K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the vetiver cologne for men niche?

14 brands and 98 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in vetiver cologne for men?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for vetiver cologne for men peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the vetiver cologne for men niche?

Listings span $9.71–$106.35; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.

vetiver cologne for men

Worth a look

Shows low returns (0.0%), but a small market ($85K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.91

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$106.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,079.65

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$85K

$85K/yr · 94K searches

According to Flapen's Amazon United States niche tracking, vetiver cologne for men is a $85K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

vetiver cologne for men market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $97K–$117K; units × avg price
Conversion rate: 2.3%
Avg BSR: #642
Page quality: 0%
Prime: 90%
Sponsored: 60%
Out of stock: 3.1%
Avg brand age: 79 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

Guerlain53%
Cremo11%
Jean Rish7%
Viking Revolution7%
EMBAROUGE3%
Lattafa3%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top vetiver cologne for men search terms

vetiver cologne for men24K/yr +5.7%2.0% conv.
vetiver perfume19K/yr +5.5%1.1% conv.
guerlain vetiver10K/yr +43.2%2.3% conv.
bergamot cologne10K/yr +26.0%2.0% conv.
bergamot cologne for men10K/yr -12.5%3.2% conv.
vetiver cologne7K/yr +57.7%2.0% conv.
vetiver guerlain4K/yr +147.7%3.5% conv.
guerlain vetiver for men4K/yr +35.3%3.6% conv.
vetiver guerlain for men5K/yr +14.1%2.4% conv.

All search terms

Top vetiver cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Guerlain Vetiver Eau De Toilette Spray for Men 5.0 Ounce

Guerlain$90.314.6★413 rev

Vetiver De Guerlain by Guerlain for Men - 3.3 oz EDT Spray

Guerlain$80.854.5★542 rev

Cremo Cologne For Men - Italian Bergamot Mens Cologne Spray A Combination of Italian Bergamot Neroli Blossom and Fresh Vetiver Multi-Layered Signature Mens Fragrances 3.4 Fl Oz

Cremo$21.674.1★1,186 rev

Guerlain Vetiver De Parfum Spray for Men 3.3 Oz

Guerlain$106.354.3★66 rev

Jean Rish Vetiver Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Lemon Mint Bergamot Ginger Sandalwood Scent - 100ml / 3.4 oz

Jean Rish$32.494.1★22 rev

Newest

by launch date

EMBAROUGE Vetiver de Luxe | Eau de Parfum | Fresh Woody Vetiver | Fragrance for Men | 3.4 Fl. Oz./100 ml

EMBAROUGE$35.6916 rev

10mo ago

Jean Rish Bergamot Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Bergamot Lemon Lavender Patchouli Amber Scent - 100ml / 3.4 oz

Jean Rish$32.2529 rev

10mo ago

Jean Rish Vetiver Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Lemon Mint Bergamot Ginger Sandalwood Scent - 100ml / 3.4 oz

Jean Rish$32.4922 rev

12mo ago

Duke Cannon Proper Cologne Buck Moon | Mens Eau de Parfum | Lime and Vetiver | Warm Earthy Long-Lasting Scent | 1.7 fl oz

Duke Cannon Supply Co.$22.2589 rev

1y ago

Dossier - Aromatic Bergamot - Eau de Parfum - Inspired by MYSLF - Long-Lasting Fragrance - Masculine - 1.7 fl oz (50ml)

Dossier$29.54270 rev

1y ago

What buyers say about vetiver cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Fresh fragrance”

Value For Money6%

“Great deal”

Quality-Overall5%

“The bottle is also beautiful”

Durability4%

“Lasts all day”

Gifting Purpose1%

“Great gift”

Size-Overall1%

“great size”

Weight Light1%

“What I love most is how incredibly light it feels, its never cloying or heavy, just clean and sophisticated”

Soft Feel1%

“It just leaves my skin soft and smelly lovely”

Ease Of Use1%

“is also easy to use”

Suitability Hot Weather1%

“Great for summer”

What buyers complain about

Smell54%

“Scent does not last long”

Durability11%

“Sadly only last 1-2 hrs”

Value For Money6%

“In expensive”

Quality-Overall2%

“Low quality”

Strength2%

“a little too strong for me”

Leak-Proof2%

“Bottle leakage”

Alcohol Content2%

“Horrible Alcohol Scent”

Advertised Vs Actual Product2%

“not at all like its described”

Size-Overall1%

“the size of the bottle is larger than most”

Allergies1%

“Allergic Reaction”

Top return reasons

Smell64%

Product Condition11%

Size-Overall8%

Advertised Vs Actual Product8%

Ease Of Use6%

Durability3%

Common questions

Is vetiver cologne for men profitable to sell on Amazon United States?: The niche generates $85K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the vetiver cologne for men niche?: 14 brands and 98 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in vetiver cologne for men?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for vetiver cologne for men peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the vetiver cologne for men niche?: Listings span $9.71–$106.35; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.