Vetiver Cologne for Men

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+18.3%

Conversion, latest week

2.3%

Market size, estimated

$85Ka year

Peak month

December5.5× the quietest month

Top search term

vetiver cologne for men24K searches a year

Listings sell for $38.91 on average, from $9.71 to $106.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $38.91 that is $4K to $10K a year per listing.

Average price

$38.91inside the $15 to $100 sweet spot

Price range

$9.71–$106.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

0.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #642 within Men's. It carries 1,080 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

3.1%

Average rank

#642in Men's

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,080per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months