Is verb ghost shampoo and conditioner profitable to sell on Amazon United States?

The niche generates $178K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (49/100).

How competitive is the verb ghost shampoo and conditioner niche?

1 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in verb ghost shampoo and conditioner?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.2%.

When does demand for verb ghost shampoo and conditioner peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the verb ghost shampoo and conditioner niche?

Listings span $19.27–$69.19; the average listing price is $39.07 (sweet spot $15–$100). The average incumbent carries 2,907 reviews — the moat a new listing must climb.

verb ghost shampoo and conditioner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$39.07

avg listing price — sweet spot $15–$100

Price range

Incredible$19.27–$69.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Good+27.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$178K

$178K/yr · 38K searches

Review moat

Okay2,907.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, verb ghost shampoo and conditioner is a $178K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

verb ghost shampoo and conditioner market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $156K–$195K; units × avg price
Conversion rate: 12.1%
Avg BSR: #308
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

VERB100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top verb ghost shampoo and conditioner search terms

verb ghost shampoo and conditioner24K/yr +33.9%12.5% conv.
ghost shampoo and conditioner12K/yr +9.8%12.3% conv.
ghost verb shampoo and conditioner2K/yr +47.5%14.9% conv.

All search terms

Top verb ghost shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates

VERB$35.054.3★4,432 rev

VERB Ghost Shampoo & Conditioner Duo Set 32 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates

VERB$69.194.3★4,432 rev

VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates

VERB$19.384.5★4,423 rev

VERB Dont Sleep on Sleek - Ghost Trio Kit + Bonus 4 pc

VERB$38.594.6★102 rev

VERB Ghost Icons Kit 4 pc - for Smooth + Shiny Hair - Gentle Citrus + Sweet Violet Scent

VERB$52.944.6★102 rev

Newest

by launch date

VERB Ghost Icons Kit 4 pc - for Smooth + Shiny Hair - Gentle Citrus + Sweet Violet Scent

VERB$52.94102 rev

2mo ago

VERB Dont Sleep on Sleek - Ghost Trio Kit + Bonus 4 pc

VERB$38.59102 rev

1y ago

VERB Ghost Shampoo & Conditioner Duo Set 32 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates

VERB$69.194,432 rev

3y ago

VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates

VERB$35.054,432 rev

8y ago

VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates

VERB$19.384,423 rev

8y ago

What buyers say about verb ghost shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Scent is fresh”

Value For Money11%

“Amazing deal”

Soft Feel11%

“Leaves my hair nice and soft”

Quality-Overall9%

“Excellent product”

Cleansing6%

“The shampoo does seem to clean really well leaving the scalp feeling refreshed and cleansed”

Suitability Straight Hair4%

“Great for fine hair”

Hair Growth4%

“It nourishes my hair without overloading it”

Hair Styling4%

“I have fine hair”

Weight Light3%

“Light and clean”

Moist/Dry3%

“Moisturizing without weighing down the hair”

What buyers complain about

Smell13%

“It smells like pine-Sol”

Value For Money13%

“Too pricey”

Allergies9%

“After just using this shampoo I started getting itchy especially my ears”

Functionality-Overall7%

“Didnt work for me”

Suitability Short Hair7%

“This conditioner does not seem to do anything for my fine, thin hair”

Moist/Dry7%

“My hair became very dry”

Hair Related4%

“I had to shampoo my bangs”

Ease Of Cleaning4%

“just not clean feeling”

Color3%

“I still see purple come out”

Natural Resource Wastage3%

“a good amount of product was wasted”

Top return reasons

Smell14%

Suitability Short Hair9%

Value For Money8%

Moist/Dry8%

Advertised Vs Actual Product7%

Size-Overall6%

Defective Material/Parts6%

Functionality-Overall6%

Oily/Greasy6%

Product Condition5%

Common questions

Is verb ghost shampoo and conditioner profitable to sell on Amazon United States?: The niche generates $178K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (49/100).
How competitive is the verb ghost shampoo and conditioner niche?: 1 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in verb ghost shampoo and conditioner?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.2%.
When does demand for verb ghost shampoo and conditioner peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the verb ghost shampoo and conditioner niche?: Listings span $19.27–$69.19; the average listing price is $39.07 (sweet spot $15–$100). The average incumbent carries 2,907 reviews — the moat a new listing must climb.