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Verb Ghost Shampoo

Maybe

Buyers convert on 14.7% of searches. But the top 5 products take 100% of clicks, so Verb Ghost Shampoo is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$563K/yr111K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Verb Ghost Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Verb Ghost Shampoo is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Verb Ghost Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Verb Ghost Shampoo 111K times last year and spent an estimated $563K. One brand takes every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $563K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
14.7%
Market size, estimated
$563Ka year
Peak month
July1.4× the quietest month
Top search term
verb ghost shampoo96K searches a year

02 · Price

A sale here is worth $34.28.

Listings sell for $34.28 on average, from $9.49 to $69.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $34.28 that is $86K to $103K a year per listing.

Average price
$34.28inside the $15 to $100 sweet spot
Price range
$9.49–$69.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
$86K–$103K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Shampoo & Conditioner Sets. It carries 4,427 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Shampoo & Conditioner Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,427per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Verb Ghost Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Verb Ghost Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Verb Ghost Shampoo

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
1.2%of orders come back
“It is not heavily scented”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Verb Ghost Shampoo questions

Answered from the same tracked data.