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52

verb ghost shampoo

Worth a look

Shows searches that convert (14.7% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 63Growth 55Conversion 97Competition 0Returns 91Price range 88Avg price 95Brand share 0Review moat 25Quality gap 55

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$34.28

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$9.49–$69.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$563K

$563K/yr · 111K searches

Growth

Good+28.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,426.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, verb ghost shampoo is a $563K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

verb ghost shampoo market data

Units sold / yr
15K–20K
avg 2,500–3,000/product
Revenue / yr
$514K–$686K
units × avg price
Conversion rate
14.7%
Avg BSR
#121
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
134 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • VERB100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top verb ghost shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$84K30%$169K45%$253K60%$338K1K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about verb ghost shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“slightly citrus which leaves a lovely perfume”

Soft Feel13%

“Makes my hair so soft and manageable”

Quality-Overall11%

“Excellent product”

Cleansing8%

“It leaves my hair looking clean and smooth”

Value For Money8%

“This was less expensive”

Hair Growth5%

“It nourishes my hair without overloading it”

Moist/Dry3%

“hydrated after each use”

Weight Light3%

“Light and clean”

Ease Of Use3%

“I found it very easy to brush through”

Hair Styling3%

“My hairdresser loves the the healthiness of my hair”

What buyers complain about

Smell14%

“It is not heavily scented”

Allergies13%

“After just using this shampoo I started getting itchy especially my ears”

Value For Money10%

“They are pretty expensive”

Moist/Dry9%

“My hair became very dry”

Hair Related5%

“I had to shampoo my bangs”

Natural Resource Wastage4%

“a good amount of product was wasted”

Functionality-Overall4%

“This works good not the best”

Symptom Reduction4%

“really did not show any improvement”

Color4%

“I still see purple come out”

Lather4%

“The shampoo doesnt lather to well”

Top return reasons

Smell16%
Size-Overall12%
Moist/Dry8%
Advertised Vs Actual Product8%
Suitability Short Hair8%
Defective Material/Parts7%
Value For Money6%
Oily/Greasy5%
Functionality-Overall5%
Damage/Burn Hair4%

Common questions

Is verb ghost shampoo profitable to sell on Amazon United States?
The niche generates $563K/yr across 5 tracked products. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the verb ghost shampoo niche?
1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in verb ghost shampoo?
Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.2%.
When does demand for verb ghost shampoo peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the verb ghost shampoo niche?
Listings span $9.49–$69.19; the average listing price is $34.28 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.