verb dry shampoo
Worth a lookShows searches that convert (14.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.60–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good970avg incumbent reviews — the moat a new listing must climb
Market size
Good$424K$424K/yr · 140K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, verb dry shampoo is a $424K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
verb dry shampoo market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- $310K–$414K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- DAE59%
- Briogeo23%
- Kitsch6%
- K186%
- Billie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 4.0×
Top verb dry shampoo search terms
- dae dry shampoo62K/yr
- dae dry shampoo powder15K/yr
- briogeo dry shampoo37K/yr
- dae fairy duster dry shampoo7K/yr
- billie dry shampoo5K/yr
- briogeo scalp revival dry shampoo4K/yr
- briogeo dry shampoo powder3K/yr
- dry shampoo dae2K/yr
- billie floof dry shampoo2K/yr
- billie dry shampoo dark hair2K/yr
Top verb dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAE Fairy Duster Dry Shampoo Powder - Non-Aerosol Natural Ingredients Absorbs Oil & Refreshes Roots
DAE$28.374.3★1,000 rev
Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo | Non-Aerosol Powder for Oily Roots | Detoxifying Dry Shampoo for All Hair Types | Vegan & Cruelty Free | 1.7 oz.
Briogeo$22.134.2★1,235 rev
Briogeo Style + Treat Translucent Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Refresh & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz
Briogeo$24.244.3★321 rev
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.604.0★1,538 rev
K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
K18$23.914.4★1,798 rev
Newest
by launch dateBriogeo Style + Treat Translucent Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Refresh & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz
Briogeo$24.24321 rev
Briogeo Style + Treat Tinted Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Touch-Up & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz
Briogeo$23.58321 rev
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.601,538 rev
K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
K18$23.911,798 rev
DAE Fairy Duster Dry Shampoo Powder - Non-Aerosol Natural Ingredients Absorbs Oil & Refreshes Roots
DAE$28.371,000 rev
Trending
90-day click momentumK18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)
K18$23.914.4★
Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz
Kitsch$9.604.0★
Billie Floof Dry Shampoo - Non-Aerosol Volumizing Powder - For Dark Hair - 1.2 oz
Billie$12.964.2★
DAE Fairy Duster Dry Shampoo Powder - Non-Aerosol Natural Ingredients Absorbs Oil & Refreshes Roots
DAE$28.374.3★
Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo | Non-Aerosol Powder for Oily Roots | Detoxifying Dry Shampoo for All Hair Types | Vegan & Cruelty Free | 1.7 oz.
Briogeo$22.134.2★
What buyers say about verb dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Best dry shampoo EVER”
“Decent fragrance”
“Really great product for multiple reasons”
“Good price”
“its easy to work into the hair”
“soaks up oil easily”
“It gets your hair looking clean”
“Lasts all day”
“doesnt leave any residue”
“Its ok. Very effective”
What buyers complain about
“Waste Of Money”
“Very dry”
“it made my hair feel weird”
“has a funky smell”
“Left white residue”
“Pump doesnt work”
“Made my hair more greasy somehow”
“I have a gluten allergy”
“Texture is HORRIBLE”
“Feels dirty instead of clean”
Top return reasons
Common questions
- Is verb dry shampoo profitable to sell on Amazon United States?
- The niche generates $424K/yr across 7 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the verb dry shampoo niche?
- 5 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in verb dry shampoo?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.7%.
- When does demand for verb dry shampoo peak?
- Demand peaks in Jul–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the verb dry shampoo niche?
- Listings span $9.60–$28.37; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.