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Venus Extra Smooth Razor Blades Refill

Fail

The top 5 brands take 100% of clicks, so Venus Extra Smooth Razor Blades Refill is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$92K/yr20K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
76%top-5 click share · 1 brands · 51 sellers

Flapen Score

Venus Extra Smooth Razor Blades Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Venus Extra Smooth Razor Blades Refill is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Venus Extra Smooth Razor Blades Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Venus Extra Smooth Razor Blades Refill 20K times last year and spent an estimated $92K. One brand takes every click. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 21.9% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
21.9%
Market size, estimated
$92Ka year
Peak month
July4.0× the quietest month
Top search term
venus embrace razor refills7K searches a year

02 · Price

A sale here is worth $20.88.

Listings sell for $20.88 on average, from $9.92 to $28.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.88 that is $2K to $5K a year per listing.

Average price
$20.88inside the $15 to $100 sweet spot
Price range
$9.92–$28.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #25 within Women's. It carries 6,187 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#25in Women's
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
6,187per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
113 months

Products

Top Venus Extra Smooth Razor Blades Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Venus Extra Smooth Razor Blades Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 4.0×

Search terms

Top Venus Extra Smooth Razor Blades Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • venus embrace razor refills7K/yr
  • gillette venus extra smooth refills5K/yr
  • venus extra smooth razor blades refill6K/yr
  • venus platinum razor refills2K/yr

Reviews and returns

What reviews say buyers love and hate about Venus Extra Smooth Razor Blades Refill

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
17%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Very large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Venus Extra Smooth Razor Blades Refill questions

Answered from the same tracked data.