Is venus extra smooth razor blades refill profitable to sell on Amazon United States?

The niche generates $92K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).

How competitive is the venus extra smooth razor blades refill niche?

1 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in venus extra smooth razor blades refill?

Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 0.2%.

When does demand for venus extra smooth razor blades refill peak?

Demand peaks in Jul; the busiest month runs 4.0× the quietest.

What does it cost to enter the venus extra smooth razor blades refill niche?

Listings span $9.92–$28.70; the average listing price is $20.88 (sweet spot $15–$100). The average incumbent carries 6,187 reviews — the moat a new listing must climb.

venus extra smooth razor blades refill

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.88

avg listing price — sweet spot $15–$100

Price range

Good$9.92–$28.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,186.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$92K

$92K/yr · 20K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, venus extra smooth razor blades refill is a $92K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

venus extra smooth razor blades refill market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $42K–$52K; units × avg price
Conversion rate: 21.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 2.1%
Avg brand age: 113 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Gillette Venus100%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -12.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 4.0×

Open Trend

Top venus extra smooth razor blades refill search terms

venus embrace razor refills7K/yr -7.3%15.5% conv.
gillette venus extra smooth refills5K/yr +2.1%12.8% conv.
venus extra smooth razor blades refill6K/yr -39.6%0.8% conv.
venus platinum razor refills2K/yr -10.6%8.6% conv.

All search terms

Top venus extra smooth razor blades refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Venus Extra Smooth Womens Razor Blade Refills 6 Count Designed for a Close Smooth Shave

Gillette Venus$24.314.8★10,366 rev

Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills

Gillette Venus$23.224.8★2,769 rev

Gillette Venus Extra Smooth Womens Razor Blades 5-Bladed Razor Refills 8 Count

Gillette Venus$28.704.8★429 rev

Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women

Gillette Venus$21.424.9★65 rev

Gillette Venus Extra Smooth Womens Razor Blade Refills 4 Count Designed for a Close Smooth Shave

Gillette Venus$17.824.8★13,412 rev

Newest

by launch date

Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women

Gillette Venus$21.4265 rev

2mo ago

Gillette Venus Extra Smooth Womens Razor Blades 5-Bladed Razor Refills 8 Count

Gillette Venus$28.70429 rev

3y ago

Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills

Gillette Venus$23.222,769 rev

4y ago

Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills

Gillette Venus$19.814,888 rev

4y ago

Gillette Venus Smooth Sensitive Cartridges 4 Count

Gillette Venus$9.92302 rev

6y ago

What buyers say about venus extra smooth razor blades refill

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Good price”

Quality-Overall17%

“Solid product and very consistent”

Soft Feel17%

“Nice and smooth”

Allergies5%

“which helps reduce irritation”

Ease Of Use5%

“Ease of use”

Advertised Vs Actual Product5%

“Product as described”

Durability5%

“These are extremely durable”

Comfort-Overall3%

“So Comfortable”

Moist/Dry3%

“and the moisturizing strip lasts for about as long as the blades stay sharp”

Smell3%

“The white tea scent smells so good”

What buyers complain about

Size-Overall17%

“Very large”

Durability15%

“every blade breaks after a few uses”

Allergies10%

“Had given me irritation”

Value For Money8%

“wish it was a little cheaper”

Advertised Vs Actual Product6%

“Picture is misleading”

Quality-Overall5%

“Not good quality”

Comfort-Overall5%

“now they definitely changed something cause Im super uncomfortable”

Sensitivity-Overall3%

“These never give me razor burn, anywhere, and can get away with just using water for the less sensitive if I was in a hurry”

Moist/Dry3%

“The moisture strip isnt moist”

Smell2%

“smells more like pineapple”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product14%

Compatibility-Overall9%

Value For Money9%

Defective Material/Parts3%

Functionality-Overall3%

Add-Ons/Attachments1%

Damage/Burn Hair1%

Product Condition1%

Quality-Overall1%

Common questions

Is venus extra smooth razor blades refill profitable to sell on Amazon United States?: The niche generates $92K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).
How competitive is the venus extra smooth razor blades refill niche?: 1 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in venus extra smooth razor blades refill?: Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 0.2%.
When does demand for venus extra smooth razor blades refill peak?: Demand peaks in Jul; the busiest month runs 4.0× the quietest.
What does it cost to enter the venus extra smooth razor blades refill niche?: Listings span $9.92–$28.70; the average listing price is $20.88 (sweet spot $15–$100). The average incumbent carries 6,187 reviews — the moat a new listing must climb.