Is venus extra smooth razor profitable to sell on Amazon United States?

The niche generates $196K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the venus extra smooth razor niche?

2 brands and 70 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in venus extra smooth razor?

Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.

When does demand for venus extra smooth razor peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the venus extra smooth razor niche?

Listings span $9.15–$28.70; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 6,008 reviews — the moat a new listing must climb.

venus extra smooth razor

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.12

avg listing price — sweet spot $15–$100

Price range

Good$9.15–$28.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Good+26.4%

90-day search growth — must beat 0% to launch

Market size

Okay$196K

$196K/yr · 79K searches

Review moat

Bad6,008.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, venus extra smooth razor is a $196K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

venus extra smooth razor market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $145K–$181K; units × avg price
Conversion rate: 13.6%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 3.3%
Avg brand age: 47 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

Gillette Venus98%
Amazon Basics2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +26.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top venus extra smooth razor search terms

venus 5 blade razors for women27K/yr +22.2%11.5% conv.
venus swirl7K/yr +43.9%3.3% conv.
venus extra smooth6K/yr +66.0%11.4% conv.
venus razors for women 5 blade8K/yr +17.1%11.5% conv.
venus extra smooth razor7K/yr +27.3%13.8% conv.
venus 5 blade4K/yr +63.6%10.5% conv.
venus swirl razor7K/yr -9.5%8.3% conv.
gillette venus extra smooth6K/yr +27.2%16.2% conv.
venus razor 5 blade4K/yr +28.0%10.8% conv.
gillette venus extra smooth razor2K/yr +23.9%19.1% conv.

All search terms

Top venus extra smooth razor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder

Gillette Venus$21.604.7★11,242 rev

Gillette Venus Extra Smooth Razor for Women Includes 1 Reusable Razor Handle + 2 Refills Ergonomic No-Slip Gel Handle and Shower Holder

Gillette Venus$10.824.6★11,541 rev

Gillette Venus Extra Smooth Womens Razor Blade Refills 6 Count Designed for a Close Smooth Shave

Gillette Venus$24.314.8★10,366 rev

Gillette Venus Razor for Women Extra Smooth Contour Includes 1 Reusable Razor Handle + 4 Count 5-Bladed Razor Refills with Flexiball Pivoting Handle and Shower Holder

Gillette Venus$22.994.7★9,821 rev

Gillette Venus Extra Smooth Razor for Women Includes 1 Reusable Razor Handle + 4 Refills 5-Bladed Ergonomic No-Slip Gel Handle and Shower Holder

Gillette Venus$19.354.7★653 rev

Newest

by launch date

Gillette Venus ComfortGlide Sensitive Disposable Razor for Women 5 Blades with a Touch of Aloe Water-Activated Moisture Bars 2ct

Gillette Venus$9.2548 rev

5mo ago

Gillette Venus Extra Smooth Pink Womens Razor Handle + 3 Blade Refills

Gillette Venus$14.14884 rev

1y ago

Gillette Venus Extra Smooth Razor for Women Includes 1 Reusable Razor Handle + 4 Refills 5-Bladed Ergonomic No-Slip Gel Handle and Shower Holder

Gillette Venus$19.35653 rev

2y ago

Gillette Venus Razor for Women ComfortGlide plus Olay Sugarberry Rose Gold Metal Handle + 4 Blade Refills 5-Blade Razor Cartridges Moisture Bars

Gillette Venus$23.021,748 rev

2y ago

Gillette Venus Extra Smooth Womens Razor Blades 5-Bladed Razor Refills 8 Count

Gillette Venus$28.70429 rev

3y ago

What buyers say about venus extra smooth razor

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Better price”

Soft Feel19%

“Nice and smooth”

Quality-Overall13%

“Solid product and very consistent”

Ease Of Use7%

“it's looks easy to handle”

Advertised Vs Actual Product5%

“Worked as it should”

Durability4%

“hasn't yet broken”

Allergies3%

“help minimize irritation”

Comfort-Overall3%

“So Comfortable”

Smell3%

“The built in white tea gel strips smell delicious”

Moist/Dry3%

“have good moisturizer strips”

What buyers complain about

Quality-Overall10%

“Trash quality now”

Value For Money9%

“Overpriced”

Durability9%

“Broke off into pieces”

Advertised Vs Actual Product8%

“not as described”

Size-Overall4%

“the razon is very small in size”

Functionality-Overall4%

“didnt work well”

Allergies4%

“it made me itch”

Moist/Dry3%

“Dried up”

Sensitivity-Overall3%

“these are sensitive”

Grip3%

“Awkward to handle”

Top return reasons

Size-Overall25%

Advertised Vs Actual Product16%

Value For Money11%

Functionality-Overall6%

Product Condition6%

Defective Material/Parts5%

Compatibility-Overall4%

Quality-Overall3%

Damage/Burn Hair3%

Color2%

Common questions

Is venus extra smooth razor profitable to sell on Amazon United States?: The niche generates $196K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the venus extra smooth razor niche?: 2 brands and 70 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in venus extra smooth razor?: Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
When does demand for venus extra smooth razor peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the venus extra smooth razor niche?: Listings span $9.15–$28.70; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 6,008 reviews — the moat a new listing must climb.