venus deluxe smooth sensitive razor
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Price range
Good$5.23–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$512K$512K/yr · 191K searches
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,359.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, venus deluxe smooth sensitive razor is a $512K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
venus deluxe smooth sensitive razor market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $417K–$500K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
0%
- Gillette Venus98%
- VANEST2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.3×
Top venus deluxe smooth sensitive razor search terms
- venus sensitive razors for women48K/yr
- venus comfort glide razor33K/yr
- venus gillette razor17K/yr
- venus extra smooth sensitive razor14K/yr
- gillette venus comfort glide razor12K/yr
- gillette venus extra smooth sensitive7K/yr
- gillette venus comfortglide6K/yr
- venus sensitive razor7K/yr
- venus razors for women sensitive skin8K/yr
- gillette venus sensitive5K/yr
Top venus deluxe smooth sensitive razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Venus Extra Smooth Sensitive Razor for Women Includes 1 Reusable Razor Handle + 2 Refills for Sensitive Skin with Metal Handle and Shower Holder
Gillette Venus$14.744.6★977 rev
Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills
Gillette Venus$15.734.6★21,093 rev
Gillette Venus Sensitive Womens Disposable Razors - Single Package of 3 Razors
Gillette Venus$6.804.7★33,396 rev
Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder
Gillette Venus$21.604.7★11,242 rev
Gillette Venus Sensitive Disposable Razors for Women with Sensitive Skin 6 Count Delivers Close Shave with Comfort
Gillette Venus$12.934.7★18,099 rev
Newest
by launch date
Gillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills
Gillette Venus$16.99152 rev
Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser
Gillette Venus$23.58375 rev
Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills
Gillette Venus$24.86601 rev
Venus Moistureglide Womens Razor Reusable Handle 2 Razor Blade Refills and Shower Holder
Gillette Venus$14.61921 rev
Gillette Venus Extra Smooth Sensitive Womens Razor Blades for Sensitive Skin 5-Bladed Razor Refills 7 Count
Gillette Venus$29.99146 rev
Trending
90-day click momentumGillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills
Gillette Venus$16.994.3★
Gillette Venus Deluxe Smooth Sensitive Razor + 2 Refills
Gillette Venus$18.694.7★
Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser
Gillette Venus$23.584.5★
Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills
Gillette Venus$19.814.8★
Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder
Gillette Venus$21.604.7★
What buyers say about venus deluxe smooth sensitive razor
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth Shave”
“Great Value”
“Excellent Product”
“easy to handle”
“Exactly what I wanted”
“no irritation”
“Works very nicely”
“Good quality and comfort”
“Great smell”
“hasn't yet broken”
What buyers complain about
“Horrible Quality”
“broke after only a few times using it”
“Expensive”
“gives me horrible rash”
“not as described”
“To small”
“Does not work as described”
“Terrible for sensitive skin”
“Awkward to handle”
“Item was dirty”
Top return reasons
Common questions
- Is venus deluxe smooth sensitive razor profitable to sell on Amazon United States?
- The niche generates $512K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the venus deluxe smooth sensitive razor niche?
- 2 brands and 63 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in venus deluxe smooth sensitive razor?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- When does demand for venus deluxe smooth sensitive razor peak?
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- What does it cost to enter the venus deluxe smooth sensitive razor niche?
- Listings span $5.23–$29.99; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 6,359 reviews — the moat a new listing must climb.