Velvet Scrunchies

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

7.8%

Market size, estimated

$140Ka year

Peak month

December1.9× the quietest month

Top search term

velvet scrunchies87K searches a year

Listings sell for $8.50 on average, from $5.15 to $10.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.50 that is $4K to $6K a year per listing.

Average price

$8.50under the $15 to $100 sweet spot

Price range

$5.15–$10.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

1.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #267 within Elastics & Ties. It carries 17,159 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#267in Elastics & Ties

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

17,159per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months