Is velvet scrunchies profitable to sell on Amazon United States?

The niche generates $140K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (40/100).

How competitive is the velvet scrunchies niche?

11 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in velvet scrunchies?

Top complaints mined from reviews: Size-Overall, Durability, Stretchability/Expandability/Elasticity. The return rate is 1.5%.

When does demand for velvet scrunchies peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the velvet scrunchies niche?

Listings span $5.15–$10.92; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.

velvet scrunchies

Skip it

Prices mostly outside the sweet spot ($5.15–$10.92) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$140K

$140K/yr · 211K searches

Avg price

Bad$8.50

avg listing price — sweet spot $15–$100

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,159.24

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.15–$10.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, velvet scrunchies is a $140K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

velvet scrunchies market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $128K–$170K; units × avg price
Conversion rate: 7.8%
Avg BSR: #267
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

15%

IVARYSS36%
SEVEN STYLE17%
Chloven10%
ADRIONE8%
Whaline8%
ALMHH6%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -9.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top velvet scrunchies search terms

velvet scrunchies87K/yr -10.7%6.4% conv.
velvet hair scrunchies31K/yr -6.8%6.5% conv.
velvet scrunchies for women35K/yr -15.7%7.6% conv.
velvet scrunchie14K/yr +0.4%5.2% conv.
scrunchies velvet12K/yr +5.3%6.0% conv.
large velvet scrunchies7K/yr -0.3%4.0% conv.
velvet hair ties7K/yr +70.5%4.2% conv.
scrunchie velvet4K/yr +15.4%7.5% conv.
scrunchies for women velvet4K/yr -9.6%6.2% conv.
hair scrunchies velvet4K/yr -15.6%5.9% conv.

All search terms

Top velvet scrunchies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IVARYSS Velvet Scrunchies for Women 12 Pcs Dark Colors Classic Elastic Thick Scrunchy Bands Ties Soft Ropes Ponytail Holder Hair Accessories

IVARYSS$7.964.8★7,628 rev

Velvet Scrunchies for Women 8PCS Neutral Large Hair Ties Black Blonde Dark Brown Light Brown No Crease Frizz-Free Soft & Gentle Elastic Hair Bands Everyday Hair Accessories Gifts

SEVEN STYLE$7.514.7★69,911 rev

Chloven 45 Pcs Hair Scrunchies Velvet Elastics Hair Bands Scrunchy Hair Ties Ropes Scrunchie for Women Girls Hair Accessories - Great Gift for Holiday Seasons

Chloven$7.494.7★59,759 rev

ADRIONE Velvet Scrunchies for Women Girls & Kids 60 Bulk Pack Soft Hair Scrunchie Hair Ties Scrunchy for Thick Curly Medium Thin Fine Hair No Damage & Non Slip Colorful Hair Accessories

ADRIONE$10.064.6★3,910 rev

12 Pack Velvet Hair Scrunchies Scrunchy Hair Ties Elastic Hair Bands Ropes Scrunchie for Women or Girls Hair Accessories (12 Colors)

ALMHH$6.694.6★1,962 rev

Newest

by launch date

4 Pack Large Velvet Scrunchies for Women Hair Scrunchies for Thick Long Hair No Damage Hair Ties for Women & Girls (Neutral Color)

PIDOUDOU$8.8128 rev

8mo ago

Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts

SEVEN STYLE$7.5569,911 rev

8mo ago

OCATO Birthday Gifts for Women Mom: 24Pcs Velvet Scrunchies Easter Basket Essentials for Adults Girls Elastic Hair Scrunchies for Women Girls Hair Ties Hair Bands Hair Accessories Party Favors

OCATO$10.922,861 rev

2y ago

Lolalet Large Soft Velvet Scrunchies for Hair Elastic Hair Bands Scrunchy for Women Girls Ponytail Holder Hair Accessories Teens for Thick Curly Hair -4 Pack Style A

Lolalet$9.82407 rev

2y ago

IVARYSS Extra Large Scrunchies for Womens Thick Hair Premium Velvet Soft Jumbo Scrunchy XL 6 inch Big Elastic Band Hair Accessories 4 Pack Neutral

IVARYSS$8.981,852 rev

4y ago

What buyers say about velvet scrunchies

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Cute colors”

Quality-Overall17%

“Exactly as described and quality”

Soft Feel11%

“The material is soft”

Value For Money6%

“Good buy”

Advertised Vs Actual Product5%

“Just what I needed”

Suitability Straight Hair4%

“Thick hair approved”

Size-Overall4%

“snug fit”

Stretchability/Expandability/Elasticity4%

“quality elastic”

Comfort-Overall3%

“Very comfortable”

Durability2%

“They are durable”

What buyers complain about

Size-Overall18%

“Too big”

Durability10%

“Breaks quickly”

Stretchability/Expandability/Elasticity10%

“Elastic was loose”

Material Quality7%

“They are not the nicer material”

Suitability Long Hair7%

“Theyre on the small side so if you have thick hair this might not be the set for you”

Quality-Overall6%

“Please do better with quality control”

Advertised Vs Actual Product4%

“Incorrect product description”

Thickness3%

“not as chunky”

Value For Money3%

“Could of get it cheaper by Wal-Mart”

Strength2%

“the velvet fabric piece is pretty flimsy”

Top return reasons

Size-Overall41%

Material Quality15%

Quality-Overall8%

Color7%

Advertised Vs Actual Product6%

Suitability Long Hair6%

Stretchability/Expandability/Elasticity3%

Value For Money2%

Thin2%

Suitability Short Hair1%

Common questions

Is velvet scrunchies profitable to sell on Amazon United States?: The niche generates $140K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (40/100).
How competitive is the velvet scrunchies niche?: 11 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in velvet scrunchies?: Top complaints mined from reviews: Size-Overall, Durability, Stretchability/Expandability/Elasticity. The return rate is 1.5%.
When does demand for velvet scrunchies peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the velvet scrunchies niche?: Listings span $5.15–$10.92; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.