Velvet Headbands for Women

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

2.3%

Market size, estimated

$64Ka year

Peak month

December3.7× the quietest month

Top search term

velvet headband48K searches a year

Listings sell for $12.42 on average, from $5.19 to $61.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.42 that is $1K to $3K a year per listing.

Average price

$12.42under the $15 to $100 sweet spot

Price range

$5.19–$61.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,445 within Headbands. It carries 1,532 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#1,445in Headbands

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,532per listing

Listings tracked

53

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months